Strengthening customer traffic at the Abeno Harukas Kintetsu flagship store

「In May, we opened the EXPO 2027 Official Store Abeno Harukas location, which sells official licensed products for the 2027 International Horticultural Exhibition.」

「In the department-store business, despite the negative impact of the lapping effect from the official store at the Osaka-Kansai Expo site, which opened in April of the previous year, we implemented various measures to attract customers and acquire new customer segments. At Abeno Harukas Kintetsu Main Store, we grand-opened the renovated prepared-foods department at the end of April. In May, we opened the EXPO 2027 Official Store Abeno Harukas, offering officially licensed products for the 2027 International Horticultural Expo.」

「With the aim of creating a department-store food hall that customers will want to visit again and again, we refurbished the confectionery section, including the introduction of brands making their first appearance at a department store and their first appearance in Kansai, particularly in the highly popular Western confectionery category.」

「In addition, as one of the priority measures in the Medium-Term Management Plan (Fiscal 2025–2028), we carried out renovations in stages, centred on the confectionery department, with the aim of creating a department-store basement food floor that customers will want to visit repeatedly as part of the remodelling of core store Abeno Harukas Kintetsu Department Store.」

「To strengthen prestige brands, we renovated Bottega Veneta on the first floor of the Tower Building and newly introduced Saint Laurent. In the franchise business, which we are strengthening as a measure to improve profitability, we introduced the new-format bakery café and shop KAFFE OTTE on the second floor of the Wing Building, the new brand 24th Century Ramen, jointly developed with a nationally popular ramen chain, on the 12th floor of the Tower Building, and Cainz, the first home-improvement store in Osaka City, on the first and second floors of and.」

「At Abeno Harukas Kintetsu Main Store, which marked the 10th anniversary of the opening of Abeno Harukas on 7 March, we held the 10th-anniversary Hanazakusei Birth Festival Anniversary Fair, featuring limited-edition products and special events throughout the entire store.」

「At Abeno Harukas Kintetsu Main Store, which marked the 10th anniversary of the opening of Abeno Harukas on 7 March, we held the 10th-anniversary Hanazakusei Birth Festival Anniversary Fair, featuring limited-edition products and special events throughout the entire store.」

「In addition, as measures to attract customers, we held cosmetics pop-up events produced by influencers and worked to strengthen family-oriented and food-related events.」

「At flagship store Abeno Harukas Kintetsu Main Store, we had been carrying out sales-floor renovations incorporating Scramble MD since March of the previous year. In addition to opening 美sion Terrace as the third such curated sales floor on 27 April, we renovated the sales floor to strengthen prestige apparel. On 28 July, we also opened Marugoto Kochi in Abeno Harukas, Kochi Prefecture's first antenna shop in Kansai.」

「As part of efforts to maximise the appeal of the Abeno–Tennoji area, or Harukas Town, as set out in the medium-term management plan, we had been carrying out sales-floor renovations incorporating Scramble MD since March of the previous year. On 27 April, we opened 美sion Terrace as the third such curated sales floor. Targeting mature women with a strong interest in beauty and health, it proposes added value such as investing in the future to become one's ideal self and updating everyday life.」

「First, at Abeno Harukas Kintetsu Main Store, to strengthen prestige brands, we introduced Celine in the prestige apparel department on the first floor of the Tower Building and renovated Loewe. As the second rollout of Scramble MD, a sales floor combining clothing, food, living and services, we introduced Irodori Marche, including a food select shop, in the women's apparel department on the fifth floor of the Wing Building. As part of our franchise business, we introduced the first location of the new-format fruit café Fleur Fleur on the 12th-floor restaurant level of the Tower Building, working to secure sources of earnings. To enhance the appeal of the grocery department, a strength of department stores, we also introduced 5 shops, including The Master by Butter Butler, the first in western Japan, and Agemochi Cocoro, in the Western confectionery department on the first basement floor of the Tower Building. In addition, we resumed customer-attracting events that had been cancelled due to the COVID-19 pandemic, and the autumn Great Hokkaido Fair, held for the first time in 3 years, attracted many customers every day.」

「Following the rollout of the new-business-model concept Scramble MD as Salon de GATE at Abeno Harukas Kintetsu Main Store, we also introduced Humpty Dumpty, Hokkaido Dosanko Plaza Nara and Fleur Fleur on the women's apparel-focused floor at our Nara store, implementing Scramble MD there as well.」

「In the department-store business, we opened Salon de GATE, a self-curated sales floor incorporating the new business model of "Scramble MD," at Abeno Harukas Kintetsu Main Store on 16 March. Comprising 50 brands, including apparel centred on domestic designer brands, sustainable lifestyle goods and food selected with attention to the stories behind the products, and the first permanent department-store location of Cafe no., which is popular for its highly Instagrammable drinks, it proposes comprehensive lifestyle value that transcends conventional boundaries.」

「First, at flagship store Abeno Harukas Kintetsu Main Store, we introduced Bulgari on the first floor last April to strengthen prestige apparel, which had been an issue in competition with the Kita and Minami areas. As part of our franchise business, we also introduced Seijo Ishii on the second basement floor and Shennong Life, a Taiwan-origin lifestyle shop, as its first location in Japan on the 10th floor, working to secure sources of earnings.」

「We also implemented various measures to meet customer needs, including opening new shops, such as Seijo Ishii, in the grocery department at Abeno Harukas Kintetsu Main Store.」

「At Abeno Harukas Kintetsu Main Store, we opened Japan's first Shennong Life store, a lifestyle shop originating in Taiwan, under a franchise arrangement on 9 April. At the same time, we opened Shixi, a restaurant serving Taiwanese home cooking, and Oolong Market Tea Market, a Taiwanese tea select shop, creating a zone where customers can enjoy a taste of Taiwan. We also expanded luxury brands, including the introduction of Bulgari, and implemented various measures to meet customer needs, including opening new shops, such as Seijo Ishii, in the grocery department.」

「At the second-floor cosmetics and women's apparel floor of flagship store Abeno Harukas Kintetsu Main Store, we fully renovated the areas spanning the Tower and Wing buildings, converted the basement of the adjacent Hoop into a new dining court, and opened Seijo Ishii at and, the first location in Kansai to include a café and bar space. This established a framework for strong collaboration among Abeno Harukas Kintetsu Main Store, Hoop and and.」

「First, in September, we fully renovated the second-floor cosmetics and women's apparel floor at Abeno Harukas Kintetsu Main Store, converted the basement of the adjacent Hoop into a new dining court, and in July opened Seijo Ishii at and, the first location in Kansai to include a café and bar space. This established a framework for strong collaboration among the three buildings.」

「In the department-store business, to maximise the appeal of the Abeno–Tennoji area, as set out in the medium-term management plan, we began extensive renovations, including the second-floor cosmetics and women's apparel floor at Abeno Harukas Kintetsu Main Store, and carried out renovations on every floor of the adjacent Hoop.」

「To maximise the appeal of the Abeno–Tennoji area, as set out in the medium-term management plan, we began extensive renovations, including the second-floor cosmetics and women's apparel floor at Abeno Harukas Kintetsu Main Store, and carried out renovations on every floor of the adjacent Hoop.」

「At flagship store Abeno Harukas Kintetsu Main Store, we continued expanding shops appealing to inbound visitors in the strong-performing cosmetics department, renovated the first floor to further consolidate prestige brands, and began renovating the adjacent specialist retail building Hoop.」

「In the department-store business, to further strengthen customer traffic and profitability, Abeno Harukas Kintetsu Main Store opened Harukas Wing Garden, a lush rooftop garden on the 10th floor of the Wing Building, creating a space for relaxation while revitalising the same floor of the Tower Building. We also expanded shops appealing to inbound visitors in the cosmetics department and began renovations on the first floor to further consolidate prestige brands.」

「To further strengthen customer traffic and profitability, Abeno Harukas Kintetsu Main Store introduced new shops in the cosmetics department and held a diverse range of attractive events. As a result, sales exceeded the previous year's level for 21 consecutive months through August, driving the performance of the department-store business as a whole.」

「At Abeno Harukas Kintetsu Main Store, new shops introduced in the cosmetics department and elsewhere contributed to higher customer traffic. Sales exceeded the previous year's level for 18 consecutive months through May, driving the performance of the department-store business as a whole.」

「At Abeno Harukas Kintetsu Main Store, which marked its 80th anniversary, we worked to enhance the store's appeal and attract more customers by introducing high-profile shops, particularly in the strong-performing cosmetics and grocery departments. We also held exhibitions showcasing the store's 80-year history and fresh events such as the "Tokyo Expo" and "Ice Cream Expo," which appealed to younger customers through their Instagram appeal, receiving favourable responses from many customers.」

「To further strengthen customer attraction and profitability, at the Abeno Harukas Kintetsu Main Store, which marked its 80th anniversary, we advanced shop openings, closures and relocations, including establishing popular shops in the food and cosmetics sections, where sales have been strong.」

「To further strengthen customer attraction and profitability, at the Abeno Harukas Kintetsu Main Store we advanced shop openings, closures and relocations, including establishing popular shops in the food and cosmetics sections, where sales have been strong.」

「To further strengthen customer attraction and profitability, at the Abeno Harukas Kintetsu Main Store we advanced shop openings, closures and relocations, including establishing popular shops in the food and cosmetics sections, where sales have been strong.」

「At the Abeno Harukas Kintetsu Main Store, we advanced the creation of a store supported by a broad range of customers by establishing luxury brand shops, reconfiguring the food section to further enhance the department store’s distinctive product selection, and actively introducing large-scale specialty retailers that attract customers.」

「In the department store business, at the Abeno Harukas Kintetsu Main Store, we sought to strengthen customer attraction and profitability by introducing luxury brands on Tower Building 1F and large-scale specialty retailers on Wing Building 2F and 3.5F, as well as reconfiguring the food section.」

「At the Abeno Harukas Kintetsu Main Store, we carried out renovations across the floors, including introducing luxury brands on Tower Building 1F and reconfiguring the food section.」

「At the Abeno Harukas Kintetsu Main Store, we implemented shop openings, closures and relocations on each floor, including the introduction of a large-scale specialty electronics retailer on Wing Building 3.5F, to further strengthen customer attraction.」