Announced details
Food education, regional revitalization, parent-and-child experiences, and the development, sale and promotion of local products
Held 3 times in total in FY2025
H2O and JTB have been pursuing a co-creation project in regional revitalization since July 2024.
Head office: Minato-ku, Tokyo; Representative Director, President and Executive Officer: Aomi Yu (青海 友). The JTB Group’s business domain is its Exchange Creation Business.
Ministry of Agriculture, Forestry and Fisheries FY2025 “Certificate of Activities Contributing to the Revitalization of Rural, Mountainous and Fishing Villages”
Ministry of Agriculture, Forestry and Fisheries
DAY1: Tamba, Hyogo Prefecture (details to be announced on the website when applications open); DAY2: “Oyatsu no Hikidashi,” first floor, Hanshin Umeda Main Store (1-13-13 Umeda, Kita-ku, Osaka)
Both days: ¥10,000 per group; DAY1 only: ¥8,000 per group; DAY2 only: ¥3,000 per person; option: additional ¥1,000
The company does not address Contract Value / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Food Education Caravan in Tamba × Hanshin Department Store |
| Counterparty | JTB Co., Ltd. |
| Counterparty overview | Head office: Minato-ku, Tokyo; Representative Director, President and Executive Officer: Aomi Yu (青海 友). The JTB Group’s business domain is its Exchange Creation Business. |
| Relationship with the Company | H2O and JTB have been pursuing a co-creation project in regional revitalization since July 2024. |
| Offering price | Both days: ¥10,000 per group; DAY1 only: ¥8,000 per group; DAY2 only: ¥3,000 per person; option: additional ¥1,000 |
| Contract Date | July 2024 (start of the co-creation project) |
| Launch date | 26 September 2026 (event date), with DAY2 on 17 October 2026 |
| Applicable area | Food education, regional revitalization, parent-and-child experiences, and the development, sale and promotion of local products |
| Award/certification name | Ministry of Agriculture, Forestry and Fisheries FY2025 “Certificate of Activities Contributing to the Revitalization of Rural, Mountainous and Fishing Villages” |
| Awarding / certifying body | Ministry of Agriculture, Forestry and Fisheries |
| Location | DAY1: Tamba, Hyogo Prefecture (details to be announced on the website when applications open); DAY2: “Oyatsu no Hikidashi,” first floor, Hanshin Umeda Main Store (1-13-13 Umeda, Kita-ku, Osaka) |
| Location scale | DAY1: maximum 15 groups (1 group = 2 parents and children); DAY2: approximately 30 children |
| Usage history | Held 3 times in total in FY2025 |
Items this document does not state (5)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The initiative is intended to deepen children’s interest in their local communities and create opportunities for producers and urban consumers to maintain ongoing connections. It also aims to develop people who can communicate the appeal of local communities and build an exchange model connecting regional and urban areas.