Omnichannel integration

「We will also work to strengthen points of contact with customers and improve convenience by expanding the functions of the Takashimaya app, whose membership continues to grow steadily, including through the Digital Points service launched on 16 September 2026.」

「In September, we plan to launch a “Digital Points” service to further improve convenience.」

「The Takashimaya app was also revamped in June. In addition to linking member IDs with the online store and enhancing benefits functionality, we will make it more appealing as an important customer-touchpoint tool through digital engagement and other measures.」

「In August, “TBEAUT,” a specialist online store for cosmetics, our core product category, was launched. It has simplified the purchasing process for cosmetics, which have a high proportion of personal-use purchases, and introduced functions that provide content tailored to customers’ interests and preferences, helping to improve convenience and create an enjoyable shopping experience.」

「In August this year, “TBEAUT,” a specialist online store for cosmetics, our core product category, was launched.」

「Since last year, we have worked to enhance the appeal of the online store by expanding the cosmetics offering and shortening delivery lead times by consolidating shipping operations previously handled at individual stores into a common warehouse. We will continue to expand the brands offered based on customer needs, differentiate the site and app, and advance initiatives to improve convenience. We will also leverage the strengths of having physical stores to create customer touchpoints, acquire new customers and increase sales by directing customers between stores and e-commerce.」

「In the growth area of online business, to achieve sales of ¥50 billion in fiscal 2023, we are working not only to propose attractive and distinctive products unique to department stores, but also to acquire new customers through our strong gift offerings and implement promotional measures linked to stores, including summer and year-end gifts.」

「The EC Division, a growth area, is developing products exclusive to e-commerce by establishing an in-house buying function, while beginning shipments from an EC-dedicated warehouse, starting with cosmetics. We will expand profits from the online business by shortening delivery times and consolidating operations. We will also work to deepen relationships with existing customers and acquire new customer segments by fully leveraging the strengths of having physical stores, including by directing customers between stores and e-commerce.」

「The “Takashimaya Online Store” EC site, revamped in August, has performed well, centered on seasonal products such as osechi cuisine and Christmas cakes.」

「In the growth area of online business, while targeting sales of ¥50 billion in fiscal 2023, we revamped the “Takashimaya Online Store” EC site in August. We renewed the system and enhanced customization and search functions to improve customer experience value, while continuing to propose attractive and distinctive products unique to department stores.」

「While targeting sales of ¥50 billion in fiscal 2023, in addition to proposing attractive and distinctive products unique to department stores, we will renew the EC system during the current fiscal year to enhance customer experience value, including through personalized product recommendations and improved product-search functionality.」

「In the growth area of e-commerce, in addition to proposing attractive and distinctive products unique to department stores, we will renew the EC system during the next fiscal year to enhance customer experience value, including through personalized product recommendations and improved product-search functionality.」

「All commercial facilities are currently operating, with infection-prevention measures fully implemented and the safety and security of customers and employees given top priority. In September, we strengthened customer service using digital technologies, including by expanding the “Advance Store Visit Reservation Service” to 7 stores, to improve customer convenience. Online-store sales significantly exceeded the previous year, with food and living goods purchased for “stay-at-home consumption,” as well as gifts such as summer and year-end gifts, performing well.」

「As people continued to avoid going out during the COVID-19 pandemic, online-store sales significantly exceeded the previous year, driven by food and living goods purchased for “stay-at-home consumption,” as well as gifts including summer gifts. We also strengthened customer service using digital technologies to improve convenience.」

「While temporary store closures and requests to refrain from going out continued, online-store sales remained strong. We also supported business partners and producers by taking exhibitions of regional products that had been canceled in stores online.」

「We have used digital technologies to respond to diversifying customer needs and improve operational efficiency. In the online business, we are working to enhance enjoyment and convenience, including in response to customers’ needs to choose between in-store and online shopping.」

「In the online business, we established an EC Division responsible for strategy and execution, and worked to enhance enjoyment and convenience, including in response to customers’ needs to choose between in-store and online shopping.」

「We will work to expand points of contact with customers and improve convenience through the evolution of smartphone and other apps that serve as communication tools, and by making in-store and e-commerce experiences seamless.」

「To promote an omnichannel strategy, we implemented measures including aligning merchandise between stores and the online store, developing distinctive products, streaming cosmetics videos to improve customer convenience, and using tablets in stores to assist customers and direct them to the online store. Sales also remained firm.」

「To promote an omnichannel strategy, we enhanced the online store’s merchandise selection, centered on distinctive products such as Japanese and Western alcoholic beverages and the Meika Hyakusen selection of famous confectionery, and worked to integrate in-store and online operations.」

「To promote an omnichannel strategy, we enhanced the online store’s merchandise selection, centered on distinctive products such as Japanese and Western alcoholic beverages and the Meika Hyakusen selection of famous confectionery. We also worked to integrate in-store and online operations. In addition, we improved usability by enabling customers to use the “Tomonokai Shopping Card” when paying through the online store.」