Introduction of バースデイ’s Point Card and Use of Customer Information in Product Assortment, Promotional and Store Expansion Strategies
First written in FY2019-Q1. 2 of 3 entries say "Advanced", first in FY2019-Q2. Latest entry: FY2019-Q3.
17 other companies' latest entry also says "Advanced".
- FY2019-Q3AdvancedAnnual report
「Point cards were introduced at all Birthday stores from late March, and membership exceeded 2 million. Information collected through the point cards will be used to optimize the product range and promotions and formulate future store-opening strategies.」
Point-card membership increased from more than 1.7 million in the previous quarter to more than 2 million. The policy of using the collected information for the product range, promotions and store-opening strategies continued. - FY2019-Q2AdvancedAnnual report
「Point cards were introduced at all Birthday stores from late March, and membership exceeded 1.7 million. Information collected through the point cards will be used to optimize the product range and promotions and formulate future store-opening strategies.」
The rollout of point cards at all Birthday stores continued, and membership increased from more than 1 million to more than 1.7 million. The policy of using the collected information for the product range, promotions and store-opening strategies also continued. - FY2019-Q1First statedAnnual report
「Point cards were introduced at all Birthday stores from late March, and membership exceeded 1 million. Information collected through the point cards will be used to optimize the product range and promotions and formulate future store-opening strategies.」
The introduction of point cards at all Birthday stores, membership exceeding 1 million, and the policy of using the collected information for the product range, promotions and future store-opening strategies were described for the first time.