Expanding the light outdoor category and attracting women and beginners
First written in FY2019-Q1. 7 of 14 entries say "Advanced", first in FY2021-Q2. Latest entry: FY2026.
0 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「In the outdoor products business, demand, particularly for high-priced products such as tents, continued to decline. Although some stores closed when their lease agreements expired, revenue was ¥222 million, down 42.2% from the previous year, after the product mix was reviewed to match demand and discount sales were curtailed. The operating loss was ¥9 million, compared with an operating loss of ¥26 million in the previous year.」
In addition to customer acquisition measures such as light outdoor products, the company revised its product mix in line with demand and curtailed discount sales, reducing its operating loss from ¥26 million to ¥9 million despite the decline in revenue. - 2026-05-13AdvancedRevisions to earnings forecasts
「需要に合わせ商品構成を見直し値引き販売を抑えた結果」
需要に合わせた商品構成の見直しと値引き販売抑制を実施し、営業損失は前年の26百万円から9百万円へ縮小している。 - FY2026-H1AdvancedAnnual report
「Although the outdoor equipment business was affected by store closures following the expiration of leases at some locations, revenue was ¥123 million, down 41.3% year on year, as the company revised its product mix to reflect demand and curtailed discount sales. Operating income was ¥3 million, compared with an operating loss of ¥2 million in the previous period.」
In addition to its existing product and service enhancement measures, the company revised its product mix in line with demand and curtailed discount sales, turning an operating loss into operating income despite the decline in revenue. - FY2022-Q3RestatedAnnual report
「The outdoor boom sparked by the pandemic continued and became incorporated into a new everyday lifestyle. At each VANVAN store, the company worked to enhance products in line with customer needs and improve services, while actively disseminating information through mass media such as television and social media. It pursued new customer acquisition and repeat-customer retention, particularly among light outdoor users. As a result, revenue was ¥559 million, up 2.1% year on year, while operating income was ¥87 million, down 3.8%.」
The company continued to enhance products, improve services, disseminate information through television and social media, and acquire new and repeat customers. Revenue increased, but operating income fell below the previous year. - FY2022-Q2AdvancedAnnual report
「Demand for the outdoor boom sparked by the pandemic expanded as it became established as part of a new everyday lifestyle. At each VANVAN store, the company worked to enhance products in line with customer needs and improve services, while actively disseminating information through participation in related events, mass media such as television, and social media. It pursued new customer acquisition and repeat-customer retention, particularly among light outdoor users. As a result, revenue was ¥405 million, up 7.5% year on year, and operating income was ¥69 million, up 4.0%.」
The company advanced product and service enhancements, event participation, mass-media and social-media outreach, and the acquisition of new and repeat customers, resulting in a 7.5% increase in revenue and a 4.0% increase in operating income. - FY2022-Q1AdvancedAnnual report
「Demand for the outdoor equipment business expanded against the backdrop of the pandemic, as outdoor activities were seen as a form of leisure that avoided the three Cs. At each VANVAN store, the company worked to expand products that stimulate purchasing demand and improve services, while pursuing new customer acquisition, particularly among light outdoor users, and actively collecting various types of information and disseminating it through social media and other channels. As a result, revenue was ¥195 million, up 18.8% year on year, and operating income was ¥33 million, up 22.9%.」
While continuing to enhance its products and services, acquire new light outdoor customers, and disseminate information, revenue rose 18.8% and operating income rose 22.9%. - FY2021-Q3AdvancedAnnual report
「In the outdoor equipment business, the company shortened operating hours and took other measures in response to the spread of COVID-19, but demand rose against the backdrop of the pandemic. The company worked to expand the light outdoor category, attract new female customers and beginner campers, and stimulate purchasing demand, while also actively collecting various types of information tailored to users and disseminating information through social media and other channels. As a result, revenue was ¥547 million, up 11.1% year on year, and operating income was ¥90 million, up 74.5%.」
The company continued to promote light outdoor products, attract female customers and beginners, and disseminate information, resulting in an 11.1% increase in revenue and a 74.5% increase in operating income. - FY2021-Q2AdvancedAnnual report
「In the outdoor equipment business, the company shortened operating hours and took other measures in response to the spread of COVID-19, but demand rose against the backdrop of the pandemic. The company worked to expand the light outdoor category, attract new female customers and beginner campers, and stimulate purchasing demand, while also actively collecting various types of information tailored to users and disseminating information through social media and other channels. As a result, revenue was ¥376 million, up 6.0% year on year, and operating income was ¥66 million, up 71.6%.」
While continuing to promote light outdoor products, attract female customers and beginners, and disseminate information, revenue rose 6.0% and operating income rose 71.6%. - FY2021-Q1RestatedAnnual report
「In the outdoor equipment business, the company worked to expand the light outdoor category, attract new female customers and beginner campers, and stimulate purchasing demand, while also actively collecting various types of information tailored to users and disseminating information through social media and other channels, but」
The company continues to expand the light outdoor category, attract female customers and beginner campers, collect information, and disseminate it through social media and other channels. - FY2020-Q3RestatedAnnual report
「The outdoor equipment business expanded its light outdoor offerings, worked to attract new female customers and beginner campers, and stimulate purchase intent, while actively gathering various types of information tailored to users and communicating through social media and other channels.」
The company continues to expand the light outdoor category, attract female customers and beginner campers, collect information, and disseminate it through social media and other channels. - FY2020-Q1RestatedAnnual report
「The outdoor equipment business expanded its light outdoor offerings, worked to attract new female customers and beginner campers, and stimulate purchase intent, while actively gathering various types of information tailored to users and communicating through social media and other channels.」
The company continues to expand the light outdoor category, attract female customers and beginner campers, collect information, and disseminate it through social media and other channels. - FY2019-Q3RestatedAnnual report
「In the outdoor equipment business, the company worked to expand the light outdoor category, attract new female customers and beginner campers, and stimulate purchasing demand. It also actively collected various types of information tailored to users and disseminated information through social media and other channels.」
The company continues to expand the light outdoor category, attract female customers and beginner campers, collect information, and disseminate it through social media and other channels. - FY2019-Q2RestatedAnnual report
「In the outdoor equipment business, the company worked to expand the light outdoor category, attract new female customers and beginner campers, and stimulate purchasing demand.」
The company continues to expand the light outdoor category and attract female customers and beginner campers. - FY2019-Q1First statedAnnual report
「In the outdoor equipment business, the company worked to expand the light outdoor category, attract new female customers and beginner campers, and stimulate purchasing demand.」
The company explicitly stated for the first time that it would expand the light outdoor product category and implement measures to attract women and beginner campers as new customers in the outdoor equipment business.