Development of a Marketing Strategy
First written in FY2025-Q1. 3 of 6 entries say "Advanced", first in 2026-04-21. Latest entry: FY2027-H1.
No other company in this theme has enough history to compare yet.
- FY2027-H1AdvancedAnnual report
「Specific initiatives included expanding priority products for each business format based on marketing analysis, and continuing and strengthening customer retention efforts through “One to One Marketing” using our official company app.」
The initiative was made more specific, shifting from the previous description of building a marketing strategy to expanding priority products by business format based on marketing analysis, One to One Marketing through the official company app, and continuing and strengthening customer retention. - FY2026-H1RestatedAnnual report
「It has pursued initiatives including the priority measures of "business-format restructuring," "improving store productivity," "expanding product development under オークワブランド," "building a marketing strategy," "realizing cost reductions through business innovation," "maximizing the value of human capital," and "deepening sustainability management."」
The Company continues to pursue the development of a marketing strategy as a key measure of the new medium-term management plan. - FY2025-H1RestatedAnnual report
「In addition, during the current fiscal year, it launched a new medium-term management plan covering through the fiscal year ending February 2027 and is pursuing initiatives including "business-format restructuring," "improving store productivity," "expanding product development under オークワブランド," "building a marketing strategy," "realizing cost reductions through business innovation," "maximizing the value of human capital," and "deepening sustainability management."」
The Company continues to pursue the development of a marketing strategy as a key initiative of the new medium-term management plan. - FY2025-Q1First statedAnnual report
「In addition, during the current fiscal year, it launched a new medium-term management plan covering through the fiscal year ending February 2027 and is pursuing initiatives including "business-format restructuring," "improving store productivity," "expanding product development under オークワブランド," "building a marketing strategy," "realizing cost reductions through business innovation," "maximizing the value of human capital," and "deepening sustainability management."」
The development of a marketing strategy was described for the first time as an independent initiative among the key initiatives of the new medium-term management plan, which runs through the fiscal year ending February 2027.