Sales Promotion Initiatives Using the オークワ App, Social Media, and Other Channels
First written in FY2018-Q3. 3 of 5 entries say "Advanced", first in 2026-06-26. Latest entry: 2026-09-29.
The whole theme swung hardest in 2020: 4 of 45 companies on the "Worse" side.
35 other companies' latest entry also says "Advanced".
- 2026-09-29AdvancedEarnings
「We continued and strengthened efforts to retain customers through “One to One Marketing” using our official company app.」
従来のアプリ活用販促を、One to Oneマーケティングによる顧客施策として継続・強化している。 - FY2027-H1AdvancedAnnual report
「We continued and strengthened efforts to retain customers through “One to One Marketing” using our official company app.」
The initiatives were made more specific and strengthened, shifting from issuing coupons and communicating through social media via the existing app to customer-specific marketing and customer retention using the official company app. - 2026-06-26AdvancedEarnings
「In addition, while promoting "One to One Marketing" through the analysis of purchase data collected via our official app, we will work to improve the efficiency of store operations through the use of DX.」
In addition to conventional promotional measures using the app, the Company presented "One to One Marketing" using purchase-data analysis as a specific initiative. - FY2018RestatedAnnual report
「In addition, the Company is pursuing new promotional initiatives, including campaigns to promote the use of the O-Card electronic money card, whose rollout to all stores has been completed, issuing coupons through the Okuwa app, and disseminating information via social media.」
The O-Card usage promotion campaign, app-based coupon issuance and information dissemination via social media are reiterated. - FY2018-Q3First statedAnnual report
「The Company is pursuing new promotional initiatives, including campaigns to promote the use of the O-Card electronic money card, whose rollout to all stores was completed last year, issuing coupons through the Okuwa app, and disseminating information via social media.」
The Company described the O-Card usage promotion campaign, app-based coupon issuance and information dissemination via social media as new promotional initiatives.