Card Strategy
First written in FY2018. 3 of 5 entries say "Advanced", first in FY2019. Latest entry: FY2024-Q2.
3 other companies' latest entry also says "Advanced".
- FY2024-Q2AdvancedAnnual report
「The number of members of Life’s LC JCB Card exceeded 500,000, and a limited-time points campaign was held once a month from June through August.」
The number of LC JCB Card members exceeded 500,000, and a limited-time points campaign was held once a month from June through August. - FY2022AdvancedAnnual report
「In addition to holding a special campaign from September 2021 through the end of February 2022 to commemorate the company’s 60th anniversary and the 5th anniversary of the issuance of its proprietary LC JCB Card, we are working to expand the number of card members and card usage by establishing a Card Business Division in January and taking other measures.」
Under the card strategy, the company held campaigns commemorating the company’s 60th anniversary and the card’s 5th anniversary, and established a Card Business Division in January 2022 to expand membership and usage. - FY2022-Q3Add measures to expand the membership baseAnnual report
「From September, we conducted a special campaign commemorating the 60th anniversary of our founding and the fifth anniversary of the issuance of our proprietary LC JCB Card, seeking to expand the number of cardholders.」
Under the card strategy, the company has added measures to expand its membership base, including a special campaign held from September to commemorate the company’s 60th anniversary and the 5th anniversary of the issuance of its LC JCB Card. - FY2019AdvancedAnnual report
「Under the “Card Strategy,” the company promoted efforts to acquire members for its proprietary LC Card credit card, exceeding the initial plan of 300,000 members.」
The filing records the specific milestone that the number of new LC Card members exceeded the initial plan of 300,000. - FY2018First statedAnnual report
「We will focus particularly on the online supermarket strategy and card strategy to achieve significant differentiation from competitors and develop them into our strengths.」
First identifies the card strategy, alongside the online supermarket strategy, as a priority strategy for differentiation and building competitive strengths.