Launch of the BIO-RAL Business Division

「2025年３月に「首都圏BIO-RAL店舗運営部」と「近畿圏BIO-RAL店舗運営部」に分割したことで意思決定を迅速化し、オーガニック、ローカル、ヘルシー、サステナブルのコンセプトに沿った「BIO-RAL」事業の運営体制を強化するとともに、「BIO-RAL」店舗を３店舗新設いたしました。また、９月にAmazon.co.jpにて「BIO-RAL」商品の全国販売を開始し、同質化競争からの脱却を着実に推進しております。」

「As a specific initiative to advance the management strategy under the Seventh Medium-Term Management Plan, the Company split the BIO-RAL Store Operations Department, established in March 2024, into the Greater Tokyo Area BIO-RAL Store Operations Department and the Kinki Region BIO-RAL Store Operations Department in March 2025, thereby speeding up decision-making and strengthening the operating structure for the BIO-RAL business in line with its concepts of organic, local, healthy and sustainable, and」

「As specific initiatives to advance the management strategy under the Seventh Medium-Term Management Plan, the company established the BIO-RAL Business Division in March and expanded “BIO-RAL” products based on the concepts of organic, local, healthy and sustainability, while also opening 2 new “BIO-RAL” stores and enhancing BIO-RAL sections in existing stores, steadily advancing efforts to move away from homogeneous competition.」

「In March, we launched the BIO-RAL Business Division」