Refresh of Kisoji brand-promise TV commercials
First written in FY2018-Q3. 12 of 13 entries say "Restated". Latest entry: FY2023-Q3.
The whole theme swung hardest in 2019: 2 of 15 companies on the "Worse" side.
7 other companies' latest entry also says "Restated".
- FY2023-Q3RestatedAnnual report
「Amid these conditions, in addition to running TV commercials to acquire new customers and create reasons for customers to visit, we continued to work to increase customer traffic through sales of takeaway boxed meals and products such as shabu-shabu sets that customers can enjoy at home.」
Continued to use TV commercials to acquire new customers and create reasons for customers to visit, as well as sell takeaway products. - FY2022RestatedAnnual report
「Amid these conditions, our group continued to implement infection-prevention measures against COVID-19, including requiring employees to wear masks, thoroughly conducting personal hygiene checks, placing alcohol-based disinfectant inside stores and installing partitions between customer seats, in order to enable customers who visit our stores to enjoy their meals with peace of mind.」
Continued infection-prevention measures to maintain safe dine-in service and customer contact. - FY2022-Q3RestatedAnnual report
「Amid these conditions, in addition to running TV commercials to acquire new customers and create reasons for customers to visit, we continued to work to increase customer traffic through sales of takeaway boxed meals and products such as shabu-shabu sets that customers can enjoy at home.」
Continued to use TV commercials to acquire new customers and create reasons for customers to visit, while also selling takeaway products. - FY2022-Q2RestatedAnnual report
「Amid these conditions, in addition to running TV commercials to acquire new customers and create reasons for customers to visit, we continued to work to increase customer traffic through sales of takeaway boxed meals and products such as shabu-shabu sets that customers can enjoy at home.」
Continued to use TV commercials to acquire new customers and create reasons for customers to visit. - FY2021-Q3RestatedAnnual report
「Amid these conditions, in addition to measures aimed at restoring dine-in sales and acquiring new customers and creating reasons for customers to visit through continued TV commercials, we worked to increase customer traffic by selling takeaway boxed meals and products such as shabu-shabu sets that customers can enjoy at home.」
Continued to use TV commercials to acquire new customers and create reasons for customers to visit, while also selling takeaway products. - FY2020-Q3RestatedAnnual report
「In sales activities, while continuing to run TV commercials to acquire new customers and create reasons for customers to visit,」
Continued to run TV commercials to acquire new customers and create reasons for customers to visit. - FY2020-Q2RestatedAnnual report
「In sales activities, while continuing to run TV commercials to acquire new customers and create reasons for customers to visit,」
Continued to run Kisoji TV commercials to acquire new customers and create reasons for customers to visit. - FY2020-Q1RestatedAnnual report
「While continuing to run TV commercials to acquire new customers and create reasons for customers to visit,」
Continued advertising initiatives, including the refreshed TV commercials, to acquire new customers and create reasons for customers to visit. - FY2019RestatedAnnual report
「In terms of operations, the company held new events, including the “Bluefin Tuna and Matsutake Fair” and the “Torafugu and Abalone Fair,” conducted social media campaigns and continued to run TV commercials.」
Continued to promote the Kisoji brand and products through advertising and events, including the refreshed TV commercials. - FY2019-Q3RestatedAnnual report
「In sales activities, we continued to hold the well-received “Kita no Sachi Festival” and run TV commercials.」
Continued to promote the Kisoji brand and products through refreshed TV commercials and events. - FY2019-Q1RestatedAnnual report
「In sales activities, we continued to hold the well-received “Kita no Sachi Festival” and run TV commercials.」
Continued to run Kisoji TV commercials and promote the brand and related events. - FY2018RestatedAnnual report
「We also refreshed our TV commercials for the first time in 25 years, beginning in October last year, while raising awareness of the Kisoji brand more than ever and publicizing various events.」
Continued to raise awareness of the Kisoji brand and publicize events through the TV commercials refreshed for the first time in 25 years. - FY2018-Q3First statedAnnual report
「We also refreshed our TV commercials for the first time in 25 years, using the new commercials to communicate Kisoji's brand promise: “We want you to enjoy delicious shabu-shabu in a comfortable setting and spend a slightly more luxurious time.”」
Launched a new advertising initiative by refreshing the TV commercials for the first time in 25 years and communicated Kisoji's brand promise. The overall disclosure states that the commercials aired from October of the previous year and depicted traditional Japanese culture through the eyes of foreign visitors.