Recovering Existing-Store Sales Through Detailed Marketing Tailored to Customer Profiles
First written in FY2019-Q3. 9 of 10 entries say "Advanced", first in FY2019. Latest entry: FY2025-H1.
0 other companies' latest entry also says "Advanced".
- FY2025-H1AdvancedAnnual report
「In the domestic MOS BURGER business, in addition to developing products and marketing initiatives tailored to customer needs, we are comprehensively strengthening both the quantity and quality of our points of contact with customers and promoting community-based store operations.」
We continued strengthening customer touchpoints by combining products and marketing tailored to customer needs with community-based store operations. - FY2024-Q1AdvancedAnnual report
「In the domestic MOS BURGER business, in addition to developing products and marketing initiatives tailored to customer needs, we are actively opening stores and promoting community-based store operations to comprehensively strengthen both the quantity and quality of our points of contact with customers.」
We continue combining products and marketing tailored to customer needs with stronger customer touchpoints, new store openings and community-based operations. - FY2023-Q3AdvancedAnnual report
「Tsukimi Focaccia was discontinued early after sales exceeded the initial plan, helped by the attention generated by our first entry into the seasonal Tsukimi campaign. We then launched Tsukimi Teriyaki Burger as the second installment of MOS's Tsukimi campaign, which was well received. In addition, a manufacturing experience at a virtual store contributed to raising awareness among a broad range of age groups.」
A manufacturing experience at a virtual store was combined with a product campaign to raise awareness among a broad range of age groups. - FY2023-Q2AdvancedAnnual report
「In particular, by using digital media such as owned media and social media, we increased opportunities for visits, mainly among younger people and families in their 30s and 40s, who visit stores relatively infrequently. Twitter followers currently exceed 1.55 million, web membership stands at 5.1 million, and the smartphone app has 5.8 million downloads, as of the end of September. During the second quarter of the current fiscal year, we opened MOS BURGER ON THE MOON, the first MOS BURGER virtual store, in a lunar space in the metaverse in September, and held an experience event where participants could make products such as Tsukimi Focaccia.」
We continued targeted digital marketing and expanded the scale of social media, web and app usage, while opening our first virtual store in the metaverse. - FY2023-Q1AdvancedAnnual report
「Twitter followers exceeded 1.44 million, web membership reached 4.93 million, and the smartphone app reached 5.46 million downloads.」
Sales promotion through digital media continued, with more than 1.44 million followers, 4.93 million web members and 5.46 million app downloads. - FY2022AdvancedAnnual report
「As a result of these initiatives, same-store sales in the domestic MOS BURGER business exceeded the prior-year level for 27 consecutive months through October 2021 and remained strong thereafter.」
The company states that, as a result of products, stores and digital initiatives driven by customer needs, same-store sales exceeded the prior-year level for 27 consecutive months through October 2021. - FY2022-Q1AdvancedAnnual report
「We are promoting sales through our own digital media, including social media. Twitter followers exceeded 1 million, web membership reached 4.35 million, and the smartphone app reached 4.2 million downloads as of the end of June. To generate activity on social media, we produced web videos featuring comedians, which drew a response mainly among younger people. We will continue our digital marketing communications efforts and seek synergies with mass media.」
Sales promotion through digital media continued, with more than 1 million Twitter followers, 4.35 million web members and 4.2 million app downloads as of the end of June. - FY2020AdvancedAnnual report
「In our sales activities, we have also implemented targeted marketing tailored to customer demographics, and same-store sales at the MOS BURGER chain recovered to 102.3% in March 2019.」
We continued marketing based on customer demographics, and same-store sales rose from 102.3% year on year in March 2019 to 104.9% year on year in the current fiscal year. - FY2019AdvancedAnnual report
「In our sales activities, we have also implemented targeted marketing tailored to customer demographics, and same-store sales at the MOS BURGER chain recovered to 102.3% in March 2019.」
Through marketing based on customer demographics, same-store sales recovered to 102.3% year on year in March 2019. - FY2019-Q3First statedAnnual report
「In our sales activities, we have also implemented targeted marketing tailored to customer demographics, and same-store sales at the MOS BURGER chain have gradually shifted toward recovery.」
The company states that it implemented marketing based on customer demographics as part of its sales activities, putting same-store sales on a recovery trend.