Expansion into Overseas Regions Where Store Openings Are Feasible

「Building on the strong Group functions and management structure rebuilt under the current medium-term management plan, we will move into the strategic execution phase under the next plan and fully implement growth initiatives, including store openings in new countries.」

「In overseas operations, we prioritized resolving issues in existing markets and worked to improve store profitability and strengthen branding. We also advanced efforts to strengthen production and supply functions for the Group and affiliated companies by building an optimal global food-ingredient supply network.」

「In overseas operations, we achieved profitability at the segment level, but are currently working to improve profitability further by closing unprofitable stores, renovating existing stores and containing administrative costs. As a result of these initiatives, the number of overseas stores was 422 as of the end of December 2024.」

「In overseas operations, we advanced a locally rooted store strategy that is loved by local customers, selling localized products incorporating local preferences in addition to standard products reflecting the importance of Japanese food culture. We also worked to improve profitability in response to changes in trade areas and customer flows, including closing unprofitable stores, renovating existing stores and containing head office expenses. Overall, the number of stores declined by 15 to 441.」

「In overseas operations, we are currently working to improve profitability as we recover from the COVID-19 pandemic, prioritizing the recovery of existing stores over aggressive new store openings and proceeding with the closure of unprofitable stores.」

「In overseas operations, we worked to strengthen existing stores in response to post-COVID changes in customer flows, while also improving profitability by closing unprofitable stores and containing administrative costs. As a result of actively pursuing scrap-and-build, the number of stores declined in some regions, but the total increased by 1 to 456 stores.」

「We also worked to improve profitability by responding to post-COVID changes in trade areas and customer flows, including closing unprofitable stores and containing administrative costs. As a result of actively pursuing scrap-and-build, the number of stores declined in some regions, but the total remained unchanged from the end of December 2022 at 455 stores.」

「In overseas operations, we worked to improve profitability by responding to changes in trade areas and customer flows in anticipation of the post-COVID environment, including closing unprofitable stores and containing administrative costs. As a result of actively pursuing scrap-and-build, the number of stores declined in some regions, but the total remained unchanged from the end of the previous fiscal year at 455 stores.」

「Although the number of overseas stores had declined as of the end of September, this was the result of actively pursuing a scrap-and-build strategy in response to changes in trade areas caused by the COVID-19 pandemic. There has been no change in our policy of promoting new store openings.」

「In Thailand, sales increased, led by stronger delivery operations, and same-store sales exceeded the previous year. In the Philippines, government restrictions on food-service operations were gradually eased, and sales began to recover in March through adjustments to operating hours and stronger delivery operations. The opening of the first store in Vietnam continues to be delayed by the COVID-19 pandemic.」

「Overseas operations are being used to actively pursue advanced initiatives, such as delivery- and takeaway-only stores and fully contactless stores, as well as to test-market these initiatives and introduce successful examples in Japan.」

「We also leveraged the know-how of Mia Cucina, our pasta specialty restaurant brand in Japan, to open the first store in September of Mos Cucina, a casual Italian restaurant format representing a new overseas business. Sales have significantly exceeded plan.」

「Singapore continued to face challenging conditions due to the closure of commercial facilities and restrictions on the number of people permitted to dine together, but we continued actively opening stores and reached 50 stores.」

「Activity restrictions in the Philippines have still not been fully lifted, but we were able to open the long-awaited third store in March and are operating it primarily as a delivery business. The opening of the first store in Vietnam has been delayed by the COVID-19 pandemic, but preparations for an opening during 2021 are continuing.」

「The Philippines, where operations began in February 2020, opened its third store in March 2021.」

「Activity restrictions in the Philippines have still not been fully lifted, but dine-in service resumed in August and the delivery area was expanded. In September, we opened a delivery-only store using a central kitchen owned by our local partner.」

「Thailand, like other countries, was affected by the COVID-19 pandemic, but we opened 4 new stores and increased sales through the impact of promotions using social media. In the Philippines, a lockdown was imposed soon after the grand opening of the first store in February, but we are working to strengthen takeaway and delivery demand. In Vietnam, the opening of the first store has been delayed by the impact of the COVID-19 pandemic.」

「In the Philippines, where we signed a joint venture agreement in June, we opened our first store in February 2020. It received extensive coverage in local media and welcomed many customers. In Vietnam, we signed a joint venture agreement in November, bringing our overseas operations to 10 countries and regions.」

「In November, we signed a joint venture agreement with a partner in Vietnam, bringing our overseas operations to 10 countries and regions. Together with Thailand and the Philippines, where agreements were signed earlier, we aim to accelerate new store openings and establish the MOS Burger brand overseas.」

「In Thailand, we formed a partnership with a local partner in April and are increasing sales, particularly through the impact of promotions using social media. In the Philippines, our newest market, we are working to obtain information on properties that meet our requirements in preparation for opening the first store, mainly in Manila.」

「In Thailand, we formed a partnership with a new local partner and will accelerate store openings toward future business expansion. In the Philippines, our newest market, we signed a joint venture agreement in June with a local partner that owns its own food-service infrastructure, has a substantial business base and is capable of stable, ongoing operations.」

「We implemented initiatives in each of the countries and regions where we already operate. We continue working to establish the foundations for global expansion by conducting a range of trials, validations and improvements in each country and region.」

「To grow the MOS Burger brand into a global brand, we will actively expand into regions with substantial potential for new store openings, including Asia, Oceania, Europe and North America.」