Diversification of Revenue Sources Beyond Foodservice Using the MOS Brand

「We will continue expanding these initiatives and develop them into new revenue sources while enhancing the value of the brand.」

「During the period, we launched “MOS Rice Burger <Nori Bento>—Fried White Fish and Kinpira,” a MOS-style adaptation of the classic Japanese boxed lunch “nori bento.” It has been well received, with sales exceeding the initial plan.」

「To develop new sales channels, we are also working to place products supervised by our company in other companies’ sales channels. We intend to continue expanding these initiatives and develop them into new revenue sources while enhancing the value of the brand.」

「In our merchandising business, we are selling new products inspired by overseas cuisines through the EC site “MOS Rice Burger Specialty Store” and working to enhance the product lineup. We will continue expanding these initiatives and develop them into new revenue sources while enhancing the value of the brand.」

「In our merchandising business, which develops new businesses using the MOS brand, we opened the “MOS Rice Burger Specialty Store” within the “Official MOS Online Shop: Life with MOS” in August. In addition to products such as the “MOS Rice Burger <Gapao>,” adapted from products that have performed well at MOS BURGER stores overseas, in November we began selling the “MOS Rice Burger <Korean-Style Spicy Pork>” as a new original product of the specialty store.」

「In our merchandising business, which develops new businesses using the MOS brand, we launched the “MOS Rice Burger Specialty Store” within the “Official MOS Online Shop: Life with MOS.” We are expanding the product lineup by introducing products such as the “MOS Rice Burger <Gapao>,” adapted from products that have performed well at MOS BURGER stores overseas.」

「Through the MOS Online Shop—Life with MOS, the merchandising business, which develops new businesses leveraging the MOS brand, proposes lifestyle foods and lifestyle items that reflect consideration for the environment in addition to safety, security, health, and taste.」

「Our newly opened EC site, “MOS Online Shop: Life with MOS,” offers a range of food, apparel, household goods and limited-edition collaboration products under the concept “Nature is the model. You choose.”」

「In May, we sold the second series of children’s products created in collaboration with “UNITED ARROWS green label relaxing.”」

「We are working to diversify revenue sources through business development using the MOS brand, including merchandise products that customers can enjoy at home or at work.」

「In November, as the second product in our collaboration with Oisix ra daichi Inc., we sold 3 types of “MOS Rice Burgers” in an Oisix version, featuring yakiniku, tsukune and kinpira, exclusively to Oisix subscription members. The products sold out approximately 2 days after launch and received strong support.」

「At the end of June, we began selling the second product in our collaboration with UHA Mikakuto Co., Ltd., “Tsumu MOS Gummies.” The product was well received as a gummy candy that can be stacked and played with in the shapes of buns, patties, tomatoes, lettuce and cheese.」

「The snack product “MOS BURGER Potato, Teriyaki Burger Flavor,” launched nationwide at supermarkets and drugstores in April in collaboration with Ajigen Co., Ltd., gave customers an opportunity to casually enjoy the taste of MOS BURGER. Also in April, we sold children’s apparel products in collaboration with “UNITED ARROWS green label relaxing,” a brand operated by UNITED ARROWS LTD. We are taking on a range of business initiatives beyond the food sector.」

「We are working to diversify revenue sources by developing businesses beyond foodservice using the MOS brand. In August, we began selling “Tsumu MOS Gummies,” which can be stacked and played with in the shapes of buns, patties, tomatoes and lettuce, in collaboration with UHA Mikakuto Co., Ltd. at Seven-Eleven stores nationwide and MOS BURGER stores. In September, we jointly developed the meal kit “Kit Oisix” with “Oisix,” operated by Oisix ra daichi Inc., and sold “Irresistible Bolognese That Makes You Forget the Time / Marinated Diced Tomatoes and Red Onions” on the Oisix website and elsewhere. Both products proved highly popular.」