Product Development Aligned with Market Needs

「While maintaining and improving product quality, we will rationalize patterns and sewing specifications, offer products at more affordable selling prices, introduce new designs reflecting popular trends, and work to provide attractive new products that appeal to a broad range of customers.」

「While maintaining and improving product quality, we will rationalize patterns and sewing specifications, offer products at more affordable selling prices, introduce new designs reflecting popular trends, and work to provide attractive new products that appeal to a broad range of customers.」

「While maintaining and improving product quality, we will rationalize patterns and sewing specifications, offer products at more affordable selling prices, introduce new designs reflecting popular trends, and work to provide attractive new products that appeal to a broad range of customers.」

「While maintaining and improving product quality, we will rationalize patterns and sewing specifications, offer products at more affordable selling prices, introduce new designs reflecting popular trends, and work to provide attractive new products that appeal to a broad range of customers.」

「While maintaining our established quality, we will review our production policy even for small-lot, high-mix production in order to control procurement cost ratios, work to supply products at market-appropriate prices, and thereby promote a recovery in sales and improve gross profit margins, enhancing the profitability of the business going forward.」

「To this end, we are actively revising our product-planning and ordering systems and providing employee training to enhance our planning, technical and marketing capabilities.」

「To this end, we are actively revising our product-planning and ordering systems and providing employee training to enhance our planning, technical and marketing capabilities.」

「While maintaining and improving product quality, we will rationalize patterns and sewing specifications, offer products at more affordable selling prices, introduce new designs reflecting popular trends, and work to provide attractive new products that appeal to a broad range of customers.」

「While maintaining and improving product quality, we will rationalize patterns and sewing specifications, offer products at more affordable selling prices, introduce new designs reflecting popular trends, and work to provide attractive new products that appeal to a broad range of customers.」

「Against this backdrop, our group worked to revamp product planning by developing designs that reflect current trends at more affordable selling prices, while also implementing new sales-promotion measures aimed at a broad range of customers rather than only existing customers, with a focus on acquiring new customers among younger generations.」

「We will review the designs, patterns and sewing specifications of the products supplied to the market, seek to revise selling prices without reducing product value, and work to develop attractive new products, thereby enhancing their appeal to consumers.」

「We will review the designs, patterns and sewing specifications of the products supplied to the market, seek to revise selling prices without reducing product value, and work to develop attractive new products, thereby enhancing their appeal to consumers.」

「Against this backdrop, in product planning we worked to change our design sources, control manufacturing and procurement, and reduce manufacturing costs. In sales, we continued working to acquire new customers by reviewing selling prices and implementing sales-promotion measures at department-store and directly operated stores, while also continuing to reduce fixed and variable expenses.」

「Against this backdrop, our group addressed the current challenging environment by pursuing design and price revisions, while also controlling manufacturing and procurement, reducing manufacturing costs, and cutting fixed and variable expenses.」

「Development of new products emphasizing price, quality and functionality」

「Guided by the vision set out in the medium-term management plan NL2023, “Expanding customer touchpoints through fashion and digital,” we will deepen our ties with customers, expand points of contact and work to increase sales through both physical stores, including department-store sales floors and our directly operated stores, and web channels.」

「Against this backdrop, guided by the vision set out in the medium-term management plan NL2023, “Expanding customer touchpoints through fashion and digital,” our group is working to deepen its ties with customers, expand points of contact and increase sales through both physical stores, including department-store sales floors and our directly operated stores, and web channels.」

「Guided by the vision set out in the medium-term management plan NL2023, “Expanding customer touchpoints through fashion and digital,” we pursued measures to secure stable business performance by deepening our ties with customers and enhancing brand value through a variety of channels, including physical stores and the web.」

「We worked to secure profitability by strengthening the development of new products for each brand and pursuing sales activities focused on the respective stores of specialty retailers and department-store customers.」

「With securing profitability for each brand, key customer and sales floor as the primary objective, we worked to strengthen our brands, including through efficient sales activities and the development of new products supported by consumers.」

「To remain a brand supported by the market, the Company will enhance brand value through product development focused on consumer satisfaction and stronger collaboration with domestic partner factories, including Fuji Fashion Research Institute, its directly operated factory that supports its manufacturing.」

「Development of attractive new products that meet market needs」

「The Company worked to strengthen the development of new products for each brand and expand transactions with key customers with an emphasis on profitability, while conducting active sales activities to promote brand strength to sales outlets and consumers.」

「To remain a brand supported by the market, the Company will enhance brand value through product development focused on consumer satisfaction and stronger collaboration with domestic partner factories, including Fuji Fashion Research Institute, its directly operated factory that supports its manufacturing.」

「The Company worked to improve product planning and production management, as well as」

「In addition to measures to enhance the value of each brand through product planning and production, the Company actively made proposals to major sales channels and key customers, working to raise the standards of its products, retail spaces and customer service.」

「Under “Enhancing brand strength,” the Company will further deepen its Made-in-Japan manufacturing efforts through the development of new products that meet customer needs and collaboration with domestic partner factories, including Fuji Fashion Research Institute, its directly operated factory. By expanding the added value of products under each brand, it will work to secure appropriate gross profit margins.」

「The Company worked to secure sales by developing new products supported by consumers and conducting sales activities focused on the shop floors of specialty stores, department stores and other key customers.」

「Enhancement of product planning by leveraging the characteristics of the Company’s core brands」

「The Company focused on developing products aligned with market needs, improving its ability to make proposals to existing key customers and sales channels, expanding new business partners and reducing various selling, general and administrative expenses.」