Medium-Term Management Plan “NL2023”: Expanding Customer Touchpoints Through Fashion and Digital

「Under these circumstances, the Group worked to supply merchandise at price points that are affordable and aligned with the purchasing values and needs of its target customers, expand in-store sales volumes and secure appropriate margins, thereby addressing the challenging consumer environment.」

「Against this backdrop, our group has responded to increasingly diverse purchasing values among the target customers for our products by working to supply products in affordable price ranges suited to their needs, seeking to increase unit sales at stores while securing appropriate profit margins and addressing the challenging consumption environment. We have also focused on recovering wholesale channels to specialty stores and continued efforts to reduce and rationalize fixed and variable manufacturing costs.」

「In recent years, we have been rebuilding our EC site to respond to rapidly changing lifestyles and consumer behavior. Through this initiative, we will deepen our points of contact with customers through diverse sales channels, focus on acquiring new customers, and enhance the brand value of our group.」

「Our group has adopted "Expanding customer touchpoints through fashion and digital" as its vision and conducts its business based on the following competencies, with the aim of creating a garment chosen by customers around the world: ① PRIDE (creating trends rather than following them), ② QUALITY (Lapine quality that transcends borders), and ③ MIND (continuing to put care into each and every garment).」

「In addition to reforms centered on offering products in price ranges that are affordable for consumers and acquiring new customers, we have also focused on recovering and expanding wholesale channels to specialty stores.」

「Against this backdrop, our group has been undertaking operational reforms to establish the appropriate format for apparel stores operating in department stores. In addition to reforms centered on offering products in price ranges that are affordable for consumers and acquiring new customers, we have also focused on recovering and expanding wholesale channels to specialty stores.」

「Against this backdrop, our group shifted the retail prices of the products it offers into price ranges that are more affordable for consumers and worked broadly to acquire new customers, expanding points of contact with customers through both department-store counters, directly operated group stores and EC channels, while also focusing on the recovery and expansion of wholesale channels to specialty stores.」

「As the numerical targets of the medium-term management plan "NL2023" are expected to fall significantly short due to the prolonged impact of COVID-19, we have set targets of consolidated net sales of ¥2.7 billion, an operating loss of ¥450 million and ordinary income of ¥80 million for the period from 1 March 2023 to 28 February 2024.」

「In addition to encouraging existing customers to visit our stores, we have worked to acquire new customers by supplying the right products at the right time to appeal to a broad range of consumers, while pursuing renewed sales growth in EC through a product assortment centered on full-price merchandise and sales promotion activities.」

「We will work to expand points of contact with customers and sales opportunities through both department-store concessions and company-operated group stores and web channels, while also focusing on the recovery of wholesale sales to specialty stores」

「As in the previous year, we will work to expand points of contact with customers and increase sales through both physical stores, including department-store concessions and company-operated group stores, and web channels, while also working to recover and expand wholesale channels for specialty stores」

「Against this backdrop, our group addressed the current challenging environment by pursuing design and price revisions, while also controlling manufacturing and procurement, reducing manufacturing costs, and cutting fixed and variable expenses.」

「Under the vision of "Expanding customer touchpoints through fashion and digital," the Group worked to address the current challenging environment by expanding customer touchpoints and promoting sales through both physical stores, including department store sales floors and directly operated Group stores, and web channels, while continuing to control manufacturing and purchasing, reduce manufacturing costs, and cut fixed and variable expenses.」

「The group has formulated the medium-term management plan NL2023, whose vision is “Expanding customer touchpoints through fashion and digital,” and launched it in March 2020. Its numerical targets for the final fiscal year, from 1 March 2022 to 28 February 2023, are consolidated revenue of ¥9.5 billion and operating profit of ¥200 million.」

「Against this backdrop, the group has adopted “Expanding customer touchpoints through fashion and digital,” the vision set out in its medium-term management plan NL2023, and will deepen its relationships with customers and expand points of contact through both physical stores, including department-store concessions and company-operated stores, and web channels, while working to increase sales.」

「With “Expanding customer touchpoints through fashion and digital,” the vision set out in the medium-term management plan NL2023, we will deepen our relationships with customers and expand points of contact through both physical stores, including department-store concessions and company-operated stores, and web channels, while working to increase sales.」

「Our group implemented initiatives to secure stable results by pursuing its vision of "Expanding customer touchpoints through fashion and digital," set out in the medium-term management plan (NL2023) launched at the beginning of the current fiscal year, deepening ties with customers and enhancing brand value through a range of channels, including physical stores and the web.」