Differentiation through highly fresh locally grown vegetables and partner private-label products

「The company strengthened its assortment of fresh and delicious products, including by positioning seasonal ingredients as “priority products” for sale at all stores. It also continued reviewing the assortment of products, particularly prepared foods, based on customer needs at its daily “evening market.”」

「The company also expanded its assortment of sushi, sashimi and other products for its core senior customer base and worked to enhance the assortment during the evening hours.」

「In August, the company also jointly developed original boxed meals with ㈱淡路屋 in Higashinada Ward, Kobe, and promoted collaboration with local companies, including by selling fresh vegetables from タベモノガタリ㈱ in Nishi Ward, Kobe, whose trade name is 八百屋のタケシタ.」

「To strengthen its response to senior customers, the company placed greater emphasis on maintaining the freshness of fresh food and prepared foods and worked to improve product appeal, including by strengthening the small-portion “Chotto de Een-nen!” series.」

「In terms of products, the company enhanced its assortment of products distinctive to Hyogo Prefecture, including Kande Yasai, highly fresh vegetables grown by agricultural corporation ㈱トーホーファーム in Nishi Ward, Kobe, and nearby farmers and delivered to stores, in principle, within 24 hours of harvesting, as well as Hyogo-produced beef. It also worked to develop differentiated products, including by regularly holding “regional producer fairs” featuring ingredients that draw on the distinctive characteristics of production areas such as Kyushu and San’in.」

「Amid a continuing difficult operating environment, including consumers’ continued preference for savings on everyday purchases and intensifying competition across industry boundaries, TOHO Store, as a community-based food supermarket, enhanced distinctive Hyogo offerings such as Kande vegetables, which are high-freshness vegetables grown by the agricultural corporation トーホーファーム and nearby farmers in Nishi-ku, Kobe, and delivered to stores, in principle, within 24 hours of harvesting, as well as Hyogo beef. The company also regularly held “regional producer fairs” offering ingredients that showcase the characteristics of their respective production areas, such as Kyushu and San'in, and focused on differentiating its product selection, centered on the 3 fresh-food categories and prepared foods.」

「Amid a continuing difficult operating environment, including consumers’ continued preference for savings on everyday purchases and intensifying competition across industry boundaries, TOHO Store, as a community-based food supermarket, enhanced distinctive Hyogo offerings such as Kande vegetables, which are high-freshness vegetables grown by the agricultural corporation トーホーファーム and nearby farmers in Nishi-ku, Kobe, and delivered to stores, in principle, within 24 hours of harvesting, as well as Hyogo beef. The company also regularly held “regional producer fairs” offering ingredients that showcase the characteristics of their respective production areas, such as San'in and Hokkaido, and focused on differentiating its product selection, centered on the 3 fresh-food categories and prepared foods.」

「The company enhanced its assortment of products distinctive to Hyogo Prefecture, including Kande Yasai, highly fresh vegetables grown by agricultural corporation ㈱トーホーファーム in Nishi Ward, Kobe, and nearby farmers and delivered to stores, in principle, within 24 hours of harvesting, as well as Hyogo-produced beef. It also focused on differentiating its assortment, particularly fresh food and prepared foods, including by regularly holding “regional producer fairs” featuring ingredients that draw on the distinctive characteristics of production areas such as San’in and Kyushu.」

「The company enhanced its assortment of products distinctive to Hyogo Prefecture, including Kande Yasai, highly fresh vegetables grown by agricultural corporation ㈱トーホーファーム in Nishi Ward, Kobe, and nearby farmers and delivered to stores, in principle, within 24 hours of harvesting, as well as Hyogo-produced beef. It also focused on differentiating its assortment, particularly fresh food and prepared foods, including by regularly holding direct-from-source seafood fairs featuring products from Sakaiminato, Tottori Prefecture, and elsewhere.」

「In this environment, トーホーストア strengthened its assortment of direct-from-source and locally produced products focused on freshness, including sales of Kande Yasai, highly fresh vegetables grown by agricultural corporation ㈱トーホーファーム in Nishi Ward, Kobe, and nearby farmers and delivered to stores, in principle, within 24 hours of harvesting, as well as Hyogo-produced beef. It also regularly held seafood fairs featuring products from Sakaiminato, Tottori Prefecture, and other locations.」

「In June, the company opened the Kariba Plaza store in Nishi Ward, Kobe, and renovated the Shijimi Station-front store in Miki, Hyogo Prefecture, in the same month, introducing its third in-store bakery, “Pan Kobo Komugiya.”」

「In April, agricultural corporation ㈱トーホーファーム newly secured 17.7 ares of greenhouse cultivation fields in Nishiwaki, Hyogo Prefecture, strengthening its production capacity.」

「The company strengthened the assortment of private-label V Series products from its capital and business alliance partner, バローホールディングス, as differentiated products sold at affordable prices and essential to daily life. It also renovated the トーホーストア Uozaki-Minami store in December and introduced an in-store bakery as a new category.」

「The company strengthened its assortment to respond promptly to seasonal needs and everyday events, including by expanding the selection of fresh, locally sourced vegetables and setting priority products in the fresh-food sales area on a weekly basis. It also strengthened the assortment of private-label V Series products from its capital and business alliance partner, バローホールディングス, as differentiated products sold at affordable prices and essential to daily life.」

「The company strengthened its assortment to respond promptly to seasonal needs and everyday events, including by expanding the selection of fresh, locally sourced vegetables and setting priority products in the fresh-food sales area on a weekly basis. It also strengthened the assortment of private-label V Series products from its capital and business alliance partner, バローホールディングス, as differentiated products sold at affordable prices and essential to daily life.」

「The company strengthened sales of differentiated products, including private-label V Series products from its capital and business alliance partner, バローホールディングス, which it has been promoting for introduction to offer products essential to daily life at affordable prices, and its own private-label products under the “Kurashi Ai” brand.」

「In terms of products, the company strengthened sales of “Kande Yasai,” highly fresh vegetables harvested in and around Kandecho, Nishi Ward, Kobe, including at its own farm, ㈱トーホーファーム. It also expanded the range of private-label V Series products from its capital and business alliance partner, バローホールディングス, and introduced an in-store bakery at the Hondamon store in Tarumi Ward, Kobe, in October as a new product category.」

「Specifically, the company strengthened sales of “Kande Yasai,” highly fresh vegetables harvested in and around Kandecho, Nishi Ward, Kobe, including at its own farm, ㈱トーホーファーム. It also strengthened the assortment of private-label products under the “V Select” brand from its capital and business alliance partner, バローホールディングス, to offer products essential to daily life at affordable prices.」