Supplying products by customer target and developing core brands

「The company strengthened sales through product procurement aimed at increasing sales and advertising its proprietary brands in magazines and on SNS platforms.」

「We will focus on and cultivate 3 core luxury brands and take the first steps toward establishing the business brand NAGAHORI.」

「The company entered into an exclusive agency agreement with a leading overseas brand and pursued further measures to strengthen its product offering.」

「We will deepen relationships with existing business partners by strengthening proposals for brand products tailored to customer targets, expanding the number of stores handling them, and improving the appeal of and invitations to events for affluent customers.」

「We will develop NADIA, our flagship brand, by cultivating and expanding stores for the ナガホリ Group’s core brand and strengthening SNS promotions, magazine coverage and other measures to raise brand awareness.」

「In addition to expanding products for affluent customers at department stores and other outlets, we will strengthen earnings power by bringing products sold by the ナガホリ Group in-house and deepening transactions with business partners.」

「We will rebuild our portfolio of proprietary brands to provide distinctiveness and differentiation for each sales channel, thereby firmly establishing a competitive advantage in the industry’s competitive environment.」

「In response to changes in consumer purchasing behaviour, the company is rebuilding its portfolio of proprietary brands to provide distinctive, differentiated offerings for each sales channel and establish a firm competitive advantage amid industry competition.」

「The company strengthened its proprietary brand products, including NADIA, and introduced new overseas brands」

「Under our policy of selective investment and concentration, whereby management resources are focused on sales channels and product brands centered on the affluent market」

「We will strengthen earnings power by expanding products for affluent customers at department stores and other outlets, bringing products sold by the ナガホリ Group in-house, and deepening transactions with business partners.」

「We will seek to secure earnings by developing products for affluent customers at department stores and other outlets, deepening transactions with business partners, and handling Tokyo Olympic-related products.」

「In addition, under its management strategy of establishing a competitive advantage through differentiation, the company is pursuing a capital and business alliance agreement with a company operating an e-commerce site for jewelry in order to expand sales through internet channels」

「We will seek to expand the scale and profitability of the business by enhancing new products, developing products for affluent customers at individual stores, including department stores, deepening transactions with business partners, and handling Tokyo Olympic-related products.」

「Under its policy of continuing to introduce sales channels and product brands centered on the affluent market, the company pursued active sales activities, including advertising and promotional campaigns for the Christmas selling season and events.」

「Under its policy of continuing to introduce sales channels and product brands centered on the affluent market, the company pursued active sales activities, including events organized by the company.」

「The company is working to rebuild its portfolio of proprietary brands with distinctive, differentiated offerings for each sales channel」

「For the affluent market, we will seek to strengthen sales of higher-quality diamond products and the overseas luxury brands handled by the Group. For the middle-income market, we will launch differentiated products suited to the market, including branded and anniversary products.」

「For the middle-income market, we will actively launch new models of branded and anniversary products tied to the Christmas shopping season, the largest demand period of the year, to stimulate consumer demand.」

「Product planning for affluent customers in the department-store business, where business scale and earnings growth are expected」

「The company will enhance its competitive advantage in each sales channel by advancing and deepening its product supply strategy by customer target and develop core brands representing the company.」

「The company will enhance its competitive advantage in each sales channel by advancing and deepening its product supply strategy by customer target, develop core brands representing the company, establish market recognition for the Group’s product brands, and lay the foundation for cultivating the corporate brand.」