Strengthening proprietary products and creating unique value

「Apparel, particularly uniforms, performed well in “ZETT Baseball” baseball and softball equipment. Hardball metal bats continued to receive high praise, and the usage rate of the company’s products at national tournaments and other events remained high.」

「野球・ソフトボール用品の「ゼットベースボール」においては、ホワイトスパイクが引き続き高評価を得ており、オーダーグラブはプロスタッフの活躍などにより好調に推移いたしました。」

「In “ZETT Baseball” baseball and softball equipment, uniforms and white spikes continued to receive high praise, while custom gloves performed well, helped by the success of professional players using them.」

「In “ZETT Baseball” baseball and softball equipment, hardball metal bats complying with the new standards continued to receive high praise, and the usage rate of the company’s products at national tournaments and other events increased. White spikes for junior and senior high school students, renewed in July, have also received high praise.」

「In “ZETT Baseball” baseball and softball equipment, the company’s hardball metal bats complying with the new high school baseball standards received high praise and support from users, resulting in a substantial increase in their usage rate at tournaments and other events.」

「Hardball metal bats, for which standards were revised in 2024, also received high praise from users. As a result, the usage rate of the company’s hardball metal bats rose substantially at the national high school baseball tournament.」

「High-value-added products from the company’s own “ZETT Baseball” brand and the “Converse” basketball-equipment brand were well received by consumers, and sell-through at retail stores was also strong.」

「In “ZETT Baseball” baseball and softball equipment, custom gloves and high-performance rubber-ball bats continue to receive high praise, while hardball metal bats, for which standards will change in 2024, have also received high praise.」

「Hardball metal bats, for which standards will change in 2024, have also received high praise from trial users.」

「Custom gloves and high-performance rubber-ball bats in “ZETT Baseball” baseball and softball equipment continue to receive high praise.」

「“ZETT Baseball” baseball and softball equipment performed well, supported by high praise for its high-performance rubber-ball bats and the continued steady performance of its custom gloves.」

「As part of its growth strategy to strengthen its own-products business, the company worked to enhance the value of the ZETT brand through active use of social media and other channels and by receiving the 2021 Good Design Award for its hardball baseball helmet.」

「The Manufacturing Division worked to further improve the accuracy of product planning, production planning and sales strategies, while raising product awareness, reducing inventory losses and minimizing missed sales opportunities. In particular, a hardball baseball helmet received the 2021 Good Design Award for product planning, contributing to enhancement of the ZETT brand.」

「In baseball and softball equipment, custom gloves continued to perform well. Catcher’s protective equipment was used by 24 of the 49 schools participating in the National High School Baseball Championship, while the number of schools adopting white spikes also increased, resulting in high praise.」

「Against this backdrop, the company has strengthened its communication about the ZETT brand through social media and other channels. In particular, its YouTube “ZETT BASEBALL Channel,” launched during the consolidated fiscal year, has provided a wide range of content, including glove makers explaining professional baseball players’ preferences regarding their gloves and introducing trends in how uniforms are worn, receiving high praise from viewers. The company also worked to expand its ZETT fan base, including by securing an advisory agreement with another prominent player.」

「The company worked to enhance the ZETT brand by using social media and other channels to share the production processes for gloves and wooden bats and deliver messages directly to users.」

「Among these products, white spikes used at the “2020 Koshien High School Baseball Exchange Game,” held in August, received high praise as part of measures to prevent heatstroke.」

「The Manufacturing Division worked to build a highly profitable corporate structure and enhance corporate value. Custom gloves continued to perform steadily in baseball and softball equipment, as they had in the previous fiscal year. Helmets, FRP bats and sublimation-printed uniforms have also received high praise, and the company continues to develop them.」

「The Manufacturing Division worked to build a highly profitable corporate structure and enhance corporate value. Custom gloves continued to perform steadily in baseball and softball equipment, as they had in the previous fiscal year. Catcher’s protective equipment, helmets and socks have also received high praise, and the company continues to develop them.」

「The Manufacturing Division worked to build a highly profitable corporate structure and enhance corporate value. Custom gloves continued to perform steadily in baseball and softball equipment, as they had in the previous fiscal year. The company also renewed its 3D simulation, expanded the range of variations and enhanced the realistic simulation screens.」

「In the wholesale division’s “Athletics” market, basketball equipment struggled, but baseball and softball equipment contributed to higher sales as the company improved its brand image by using social media and other channels. Competitive shoes and table-tennis equipment also performed well.」

「The Manufacturing Division focused on profitability and worked to strengthen merchandising capabilities, product planning and development capabilities, as well as improve quality. In baseball and softball equipment, products produced under Beams design direction attracted attention, while the general-use rubber-ball FRP bat “Black Cannon Z II” and custom gloves continued to receive high praise and perform steadily.」

「The Manufacturing Division focused on profitability and worked to strengthen merchandising capabilities, product planning and development capabilities, as well as improve quality. In baseball and softball equipment, the general-use rubber-ball FRP bat “Black Cannon Z II” and custom gloves continued to receive high praise, while the hardball protective equipment “Prostatus” gained recognition and performed steadily. Cost improvements also progressed smoothly.」

「Baseball and softball equipment, including the general-use rubber-ball FRP bat “Black Cannon Z II” and custom gloves, as well as items such as helmets and spikes, continued to perform steadily, and cost improvements also progressed smoothly.」

「1. Enhance brand value by developing high-priced, high-value-added products with a user-first approach」

「The wholesale division sought to expand its fan base by launching the Prostatus Wind Order System, which allows customers to create highly original teamwear, and enhancing the official ZETT Baseball Twitter account.」

「Amid sluggish personal consumption caused by unseasonable weather, including an unusually long rainy season in recent years centered on the Kanto region during the summer, the wholesale division sought to expand its fan base by launching the official ZETT Baseball Twitter account and redesigning the company's website.」

「The manufacturing division focused on profitability and worked to strengthen its merchandising capabilities, product planning, and development capabilities, as well as improve quality.」

「The manufacturing division worked to reduce costs, plan products, strengthen development capabilities, and improve quality. In baseball and softball equipment, it offered a limited-edition version of the Prostatus Premium Series of hardball gloves and mitts, developed by combining the conviction and skills of its craftsmen to pursue the ultimate catching feel, and received positive reviews as the Prostatus brand marked its 20th anniversary.」

「The manufacturing division worked to reduce costs, plan products, strengthen development capabilities, and improve quality. In baseball and softball equipment, amid the continued contraction of the market, it sought to expand its fan base by developing the Neostatus women's hardball glove series, the strongest model in the series' history for players seeking to become specialists, and the Grand Mate series for lower elementary-school grades, among other products.」

「Although the baseball and softball equipment market continued to contract, at its exhibition for the following spring and summer season the company launched a limited-edition hardball glove and mitt under Prostatus, positioned as its top-tier brand and marking its 20th anniversary in 2017, and received positive reviews. It also launched a Prostatus 20th Anniversary Special Page on the ZETT Baseball official website, seeking to appeal strongly to users and enhance brand value.」

「The company launched a premium series of hardball gloves and received positive reviews.」

「② Creating unique value through proprietary products and category-specific initiatives」