Product planning, development capabilities and quality enhancement
First written in FY2016. 29 of 41 entries say "Advanced", first in FY2017-Q1. Latest entry: FY2027-H1.
The whole theme swung hardest in 2025: 1 of 7 companies on the "Worse" side.
3 other companies' latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「In ZETT Baseball's baseball and softball equipment business, apparel, centered on uniforms, performed well, while hard metal bats continued to receive high praise. The proportion of the company's products used at national tournaments and other events remained high.」
States that apparel centered on uniforms performed well, hard metal bats were highly rated, and the proportion of products used remained high. - 2026-08-07AdvancedResults
「野球・ソフトボール用品の「ゼットベースボール」においては、ホワイトスパイクが引き続き高評価を得ており、オーダーグラブはプロスタッフの活躍などにより好調に推移いたしました。」
商品評価及び主力商品の販売好調を通じ、商品企画・開発力及び品質の強化に関する実績が継続した。 - FY2026AdvancedAnnual report
「In “ZETT Baseball” baseball and softball equipment, uniforms and white spikes continued to receive high praise, while custom gloves performed well, helped by the success of professional players using them.」
States that the company's core products have been well received and performed well, while manufacturing segment sales rose 7.9% year on year to ¥330 million. - FY2026-H1AdvancedAnnual report
「In ZETT Baseball’s baseball and softball equipment business, hardball metal bats compliant with the new standards continued to receive favorable reviews, and the usage rate of the company’s products at national tournaments and other events increased. White spikes for junior and senior high school students, renewed in July, also received favorable reviews. In Converse basketball equipment, Rakuruna, a femtech product, and referee apparel continued to perform strongly.」
States that use of new-standard hard metal bats is rising, the white spikes for junior and senior high school students have been renewed and well received, and Rakuruna and referee wear are performing well. - FY2025AdvancedAnnual report
「Within the Manufacturing Division’s ZETT Baseball baseball and softball equipment business, the company’s hardball metal bats compliant with the new high-school baseball standards received high evaluations and support from users, resulting in a substantial increase in their usage rate at tournaments and other events. In Converse basketball equipment and other products, the newly launched femtech product Rakuruna and referee apparel performed strongly.」
In addition to the increased usage rate of hardball metal bats, the newly launched femtech product Rakuruna and referee apparel performed strongly. Manufacturing Division sales were ¥305 million, up 11.1% from the previous fiscal year. - FY2025-H1Favorable evaluations and increased usage of core products alongside a decline in Manufacturing Division salesAnnual report
「Within ZETT Baseball’s baseball and softball equipment business, custom gloves and high-performance rubber-ball bats continued to receive favorable reviews. Hardball metal bats whose standards were revised in 2024 also received high evaluations from users, resulting in a substantial increase in the usage rate of the company’s hardball metal bats at the National High School Baseball Tournament. As a result, sales were ¥122 million, down 9.9% year on year.」
While describing favorable evaluations of core products and increased usage of hardball metal bats, notes that Manufacturing Division sales declined 9.9% year on year. - FY2024AdvancedAnnual report
「Within the Manufacturing Division, ZETT Baseball continued to perform steadily, driven mainly by higher-priced products such as junior equipment and custom gloves, supported by the recent increase in the popularity of baseball. In addition, hardball metal bats subject to standards changes in 2024 received high evaluations, leading to stronger inquiries.」
Describes steady performance of junior equipment and custom gloves, favorable evaluations of hardball metal bats following the standards changes, and stronger inquiries. - FY2024-Q3RestatedAnnual report
「In “ZETT Baseball” baseball and softball equipment, custom gloves and high-performance rubber-ball bats continue to receive high praise, while hardball metal bats, for which standards will change in 2024, have also received high praise.」
Continues strengthening product planning, development and quality through favorable evaluations of core products and products subject to standards changes. - FY2024-Q2AdvancedAnnual report
「Within ZETT Baseball’s baseball and softball equipment business, custom gloves and high-performance rubber-ball bats continued to receive favorable reviews. Hardball metal bats subject to standards changes in 2024 also received high evaluations from test users.」
Favorable evaluations of core products continued, and hardball metal bats subject to the 2024 standards changes also received favorable reviews from test users. - FY2024-Q1RestatedAnnual report
「Custom gloves and high-performance rubber-ball bats in “ZETT Baseball” baseball and softball equipment continue to receive high praise.」
Describes the continued progress of initiatives related to product planning, development and quality improvement through favorable evaluations of core products. - FY2023AdvancedAnnual report
「ZETT Baseball’s baseball and softball equipment business performed well, as high-performance rubber-ball bats received favorable reviews and custom gloves continued to perform steadily. Although Converse basketball equipment strengthened sales promotion by renovating its website and increased the number of adopting teams, it struggled due to intensifying competition with rivals.」
Describes favorable evaluations and steady performance of core products, and strengthened sales promotion through measures including a website renovation, while Converse struggled amid intensifying competition. - FY2023-Q3Steady performance of core products alongside difficulties caused by intensifying competitionAnnual report
「Within the ZETT Baseball baseball and softball equipment business, custom gloves continued to perform steadily, with the business also benefiting from sales opportunities deferred by delivery delays in the previous fiscal year. Converse basketball equipment struggled due to intensifying competition with rivals. As a result, sales were ¥197 million, up 9.5% year on year.」
Custom gloves performed steadily, while Converse basketball equipment struggled due to intensifying competition with rivals. Manufacturing Division sales increased 9.5% year on year. - FY2023-Q2Steady performance of core products alongside delivery delaysAnnual report
「Within the ZETT Baseball baseball and softball equipment business, custom gloves continued to perform steadily, with the business also benefiting from sales opportunities deferred by delivery delays in the previous fiscal year. Converse basketball equipment, however, struggled as delivery delays from overseas partner factories continued. As a result, sales were ¥126 million, down 1.6% year on year.」
Custom gloves performed steadily, while Converse basketball equipment struggled as delivery delays from overseas partner factories continued, resulting in a 1.6% year-on-year decline in Manufacturing Division sales. - FY2023-Q1Steady performance, supply delays and cost increases coexisted across productsAnnual report
「Custom gloves in baseball and softball equipment continued to perform steadily, and the business also performed steadily partly because spikes delayed from the previous fiscal year arrived during the current year. Converse basketball equipment struggled due to delivery delays at overseas partner factories. The Manufacturing Division faced a difficult operating environment, also affected by increases in manufacturing costs, selling expenses and general and administrative expenses. As a result, sales were ¥73 million, up 1.2% year on year.」
Custom gloves and spikes performed steadily, while Converse products struggled due to delivery delays at overseas partner factories, with increases in manufacturing costs and other expenses adding to the difficult operating environment. - FY2022AdvancedAnnual report
「The Manufacturing Division worked to further improve the accuracy of product planning, production planning and sales strategies, while raising product awareness, reducing inventory losses and reducing lost sales opportunities. In baseball and softball equipment, Prostatus gloves continued to perform strongly, and the hardball baseball helmet received the 2021 Good Design Award as part of product planning, contributing to the enhancement of the ZETT brand.」
Describes progress in improving the accuracy of product planning, production planning and sales strategies, together with the strong performance of Prostatus gloves and the award received by the hardball baseball helmet. - FY2022-Q3AdvancedAnnual report
「The Manufacturing Division worked to further improve the accuracy of product planning, production planning and sales strategies, while raising product awareness, reducing inventory losses and minimizing missed sales opportunities. In particular, a hardball baseball helmet received the 2021 Good Design Award for product planning, contributing to enhancement of the ZETT brand.」
In addition to improving the accuracy of product planning, production planning and sales strategies, its hardball baseball helmets received the 2021 Good Design Award. - FY2022-Q2AdvancedAnnual report
「The Manufacturing Division worked to further improve the accuracy of its product and sales strategies and build a more profitable corporate structure. In baseball and softball equipment, custom gloves continued to perform strongly. Catcher’s equipment was used by 24 of the 49 schools at the National High School Baseball Championship, and the increase in schools adopting white spikes also contributed to favorable evaluations.」
Describes progress in product evaluations through improved product and sales strategies, including the number of schools using catcher’s equipment and the increase in schools adopting white spikes. - FY2022-Q1Baseball equipment recovered; Converse had not recoveredAnnual report
「The Manufacturing Division worked to build a highly profitable corporate structure and enhance corporate value. Sales increased as a rebound from the previous fiscal year, when the business struggled overall due to school closures, restrictions on club activities and the cancellation of various sporting events. Baseball and softball equipment had almost recovered to pre-pandemic levels, while Converse basketball equipment remained in a difficult situation and had not recovered to pre-pandemic levels. As a result, sales were ¥72 million, up 30.4% year on year.」
Manufacturing Division sales rose 30.4% year on year as a rebound from the weak performance in the previous year, and baseball and softball equipment recovered to pre-pandemic levels. Converse basketball equipment, however, had not recovered. - FY2021Weak performance of core manufactured products alongside steady custom-glove salesAnnual report
「The Manufacturing Division worked to build a highly profitable corporate structure and enhance corporate value, but struggled overall due to the same factors affecting the wholesale Athletics business. Within this environment, baseball custom gloves continued to receive favorable reviews and perform steadily. As a result, sales were ¥213 million, down 24.2% from the previous fiscal year.」
While aiming to build a highly profitable corporate structure, the Manufacturing Division recorded a 24.2% decline in sales. Baseball custom gloves, however, continued to receive favorable reviews and perform steadily. - FY2021-Q3AdvancedAnnual report
「The company worked to enhance the ZETT brand by using social media and other channels to share the production processes for gloves and wooden bats and deliver messages directly to users.」
Added a specific measure to promote products and brands by delivering messages directly to users through communications about the manufacturing process. - FY2021-Q2Weak performance of core manufactured products alongside favorable evaluations of certain productsAnnual report
「Baseball and softball equipment and Converse basketball equipment both struggled overall, although some sporting events and club activities were gradually resuming, because the impact of restrictions on going out and other measures during the first quarter accounting period was substantial. Within this environment, the white-colored spikes used at the 2020 Koshien High School Baseball Exchange Game held in August as part of measures to prevent heatstroke received favorable reviews. As a result, sales were ¥100 million, down 40.1% year on year.」
The Manufacturing Division as a whole recorded a 40.1% year-on-year decline in sales and core equipment products generally struggled, while the white-colored spikes received favorable reviews. - FY2021-Q1WorsenedAnnual report
「The Manufacturing Division worked to build a highly profitable corporate structure and enhance corporate value. Baseball and softball equipment and Converse basketball equipment both struggled overall due to school closures, restrictions on club activities and the cancellation of various sporting events. As a result, sales were ¥55 million, down 38.4% year on year.」
While aiming to build a highly profitable corporate structure, the company’s core equipment businesses struggled due to the effects of school closures, restrictions on club activities and canceled events, resulting in a 38.4% year-on-year decline in Manufacturing Division sales. - FY2020WorsenedAnnual report
「In baseball and softball equipment, custom gloves continued to perform steadily. Catcher’s equipment and sublimation-printed uniforms also received favorable reviews, but overall performance was weak due in part to delays in receiving products manufactured overseas amid the spread of COVID-19.」
Individual products such as custom gloves performed steadily and received favorable reviews, while the Manufacturing Division overall performed weakly due to delays in receiving overseas-produced goods. - FY2020-Q3AdvancedAnnual report
「In baseball and softball equipment, custom gloves continued to perform steadily compared with the previous fiscal year. Helmets, FRP bats and sublimation-printed uniforms also received favorable reviews, and development efforts are continuing.」
Specific product groups received favorable reviews, and the company is continuing its development efforts. - FY2020-Q2AdvancedAnnual report
「Catcher’s equipment, helmets and socks also received favorable reviews, and development efforts are continuing. In Converse basketball equipment, team-order products and others received favorable reviews following the introduction of a new marking system, but overall performance remained weak.」
In addition to continuing development of catcher’s equipment and other products, the company introduced a new marking system and received favorable reviews for team-order products and others. - FY2020-Q1AdvancedAnnual report
「The Manufacturing Division worked to build a highly profitable corporate structure and enhance corporate value. Custom gloves continued to perform steadily in baseball and softball equipment, as they had in the previous fiscal year. The company also renewed its 3D simulation, expanded the range of variations and enhanced the realistic simulation screens.」
In product development and customer proposal capabilities, it renewed its 3D simulation, expanded product variations, and enhanced the real-time simulation screen. - FY2019AdvancedAnnual report
「The Manufacturing Division focused on profitability and worked to strengthen its merchandising capabilities, product planning and development capabilities, and quality. In baseball and softball equipment, the Black Cannon series of high-performance rubber-ball bats and Prostatus custom gloves continued to receive favorable reviews and perform steadily.」
Describes continued favorable evaluations and steady performance of specific in-house products, together with progress in product planning, development capabilities and quality improvements. - FY2019-Q3AdvancedAnnual report
「The Manufacturing Division focused on profitability and worked to strengthen merchandising capabilities, product planning and development capabilities, as well as improve quality. In baseball and softball equipment, products produced under Beams design direction attracted attention, while the general-use rubber-ball FRP bat “Black Cannon Z II” and custom gloves continued to receive high praise and perform steadily.」
Describes continued product planning and development capabilities and quality improvements, attention received by newly produced products, and favorable evaluations of specific products. - FY2019-Q2AdvancedAnnual report
「The Manufacturing Division focused on profitability and worked to strengthen merchandising capabilities, product planning and development capabilities, as well as improve quality. In baseball and softball equipment, the general-use rubber-ball FRP bat “Black Cannon Z II” and custom gloves continued to receive high praise, while the hardball protective equipment “Prostatus” gained recognition and performed steadily. Cost improvements also progressed smoothly.」
Describes continued product planning and development capabilities and quality improvements, favorable evaluations of specific product groups, increased awareness of Prostatus, and progress in cost improvements. - FY2019-Q1AdvancedAnnual report
「The Manufacturing Division focused on profitability and worked to strengthen its merchandising capabilities, product planning and development capabilities, and quality. Baseball and softball equipment, including the Black Cannon Z II general-use rubber-ball FRP bat and custom gloves, as well as products such as helmets and spikes, continued to perform steadily, while cost improvements also progressed smoothly.」
Describes continued product planning and development capabilities and quality improvements, together with steady performance of specific product groups and progress in cost improvements. - FY2018AdvancedAnnual report
「The Manufacturing Division focused on profitability and worked to strengthen its merchandising capabilities, product planning and development capabilities, and quality. In baseball and softball equipment, it held ZETT Pro Staff Meetings focused on spikes and catcher’s equipment as part of product development. Products including the Prostatus hardball catcher’s protector, designed with a focus on stopping performance, and the Black Cannon Z II and Battle Twin general-use rubber-ball FRP bats, as well as gloves and spikes, continued to perform steadily.」
Describes the holding of product development meetings, together with specific product launches and steady performance. - FY2018-Q3AdvancedAnnual report
「The Manufacturing Division focused on profitability and worked to strengthen its merchandising capabilities, product planning and development capabilities, and quality. In baseball and softball equipment, it held ZETT Pro Staff Meetings focused on spikes and catcher’s equipment, respectively, as part of efforts to strengthen product development. Products such as gloves and spikes continued to receive favorable reviews and performed steadily.」
Describes the holding of Pro Staff Meetings to strengthen product development, and the continued favorable reception of products such as gloves and spikes. - FY2018-Q2AdvancedAnnual report
「The Manufacturing Division focused on profitability and worked to strengthen its merchandising capabilities, product planning and development capabilities, and quality. In baseball and softball equipment, sublimation-printed uniforms and products such as gloves and spikes received favorable reviews, while cost improvements also contributed to steady performance.」
Continued product planning and development capabilities and quality improvements, with specific products receiving favorable reviews and cost improvements progressing smoothly. - FY2018-Q1AdvancedAnnual report
「The Manufacturing Division focused on profitability and worked to strengthen its merchandising capabilities, product planning and development capabilities, and quality. Orders received at exhibitions for baseball and softball equipment remained steady and were well received, while cost improvements also progressed smoothly.」
Describes continued product planning and development capabilities and quality improvements, together with favorable evaluations and steady exhibition orders and progress in cost improvements. - FY2017AdvancedAnnual report
「The Manufacturing Division worked to reduce costs, strengthen product planning and development capabilities, and improve quality. In baseball and softball equipment, it offered limited quantities of Prostatus Premium Series hardball gloves and mitts, developed by combining the convictions and skills of its craftsmen to pursue the ultimate ball-catching feel, as part of the 20th anniversary of the Prostatus brand. It also began selling the Neo Status women’s hardball glove series, the “strongest model in the series’ history” for players seeking to become specialists, and the Ground Mate series for children in the lower grades of elementary school, working to expand its customer base.」
Describes specific progress in product development and sales, including limited sales of the premium series and the launch of sales of several series targeting different customer segments. - FY2017-Q3AdvancedAnnual report
「The Manufacturing Division worked to reduce costs, strengthen product planning and development capabilities, and improve quality. In baseball and softball equipment, it worked to expand its customer base by developing the Neo Status women’s hardball glove series, the “strongest model in the series’ history” for players seeking to become specialists, and the Ground Mate series for children in the lower grades of elementary school. In Converse basketball apparel, it entered into an official uniform supply agreement with SeaHorses Mikawa, a team in the new professional basketball B.League, and worked to raise brand awareness. It also introduced Quick Socks, designed to enable rapid changes of direction as a third type of functional sock, and received favorable reviews.」
Describes specific progress in product planning and development, including the development of multiple product series, a supply agreement with a B.League team, and the launch of Quick Socks and its favorable reception. - FY2017-Q2AdvancedAnnual report
「The Manufacturing Division worked to reduce the cost ratio, strengthen product planning and development capabilities, and improve quality. Despite the continuing contraction of the baseball and softball equipment market, it announced limited-edition hardball gloves and mitts from Prostatus, positioned as a top-of-the-line brand marking its 20th anniversary since launch in 2017, at the spring/summer product exhibition. The products received favorable reviews.」
Describes continued product planning, development and quality improvements, together with the specific progress of launching limited-edition Prostatus products and receiving favorable reviews. - FY2017-Q1AdvancedAnnual report
「The Manufacturing Division worked to reduce the cost ratio, strengthen product planning and development capabilities, and improve quality. Despite the continuing contraction of the baseball and softball equipment market, the Prostatus brand, positioned as the enduring top-of-the-line brand for players seeking to reach the pinnacle of their sport, marked its 20th anniversary since launch in 2017. At the spring/summer product exhibition, the company attracted attention by opening a 20th-anniversary museum stage and displaying hardball gloves from successive generations. In particular, it introduced a premium series of hardball gloves, which received favorable reviews.」
Describes specific progress in addition to product planning, development and quality improvements, including the 20th-anniversary exhibition and the launch of a premium series. - FY2016First statedAnnual report
「The Manufacturing Division worked to reduce costs, strengthen product planning and development capabilities, and improve quality.」
Describes cost reductions and product planning, development and quality improvements as specific activities of the Manufacturing Division.