Expanding the Customer Base Through CRM and City Gas Liberalization
First written in FY2017. 4 of 5 entries say "Advanced", first in FY2019. Latest entry: FY2023.
3 other companies' latest entry also says "Advanced".
- FY2023AdvancedAnnual report
「Build and operate a retail model, providing its functions while improving efficiency; prevent customer attrition through cross-selling services to the customer base; improve operational efficiency and reduce costs through the use of IT, including LPWA.」
The measures to retain and expand Home Life’s customer base have been given concrete form through a retail model, cross-selling services and efficiency and customer retention initiatives using IT, including LPWA. - FY2022AdvancedAnnual report
「In the LP gas business, we will improve operational efficiency in response to the anticipated future labour shortage, raise productivity through digital technology and create further added value by fostering high-quality communication with customers using data obtained through our business activities.」
As means of expanding and retaining the customer base, the company has specified operational efficiency initiatives addressing the anticipated labour shortage, the use of digital technology and customer communications using raw data. - FY2021AdvancedAnnual report
「Continuing from the previous fiscal year, our customer-focused approach will remain unchanged, while we will strengthen the dissemination and collection of information using data and promote initiatives such as expanding customer benefits.」
As means of expanding the customer base, the company has specified the dissemination and collection of data-driven information and the expansion of customer benefits. The number of direct LP gas retail customers was approximately 552,000. - FY2019AdvancedAnnual report
「We will further advance the “earnings model reform” initiatives undertaken since the previous fiscal year. We will work to deepen our approaches to customers, improve the efficiency of our sales systems and reduce costs by installing LPWA equipment nationwide.」
As means of expanding the customer base, the company has specified deeper customer engagement, more efficient sales systems and cost reductions through nationwide installation of LPWA equipment. - FY2017First statedAnnual report
「In fiscal 2017, the Home Life division aims to expand its customer base. Specifically, it will improve customer satisfaction by strengthening services through the use of CRM (customer relationship management systems), identify latent customer needs and work to extend them into new businesses. It will also enter areas opened up by city gas liberalisation and expand its customer base through a range of products, including gas sales.」
The company plans to expand its customer base by strengthening services and identifying latent needs through CRM, and by entering areas opened up by city gas liberalisation.