Growing Membership by Linking Web and Social Media with Stores and E-Commerce
First written in FY2020-Q1. 3 of 8 entries say "Advanced", first in FY2020-Q2. Latest entry: FY2022-Q2.
17 other companies' latest entry also says "Restated".
- FY2022-Q2RestatedAnnual report
「The company will revamp its official website and enhance its content, while integrating customer touchpoints such as its e-commerce site and social media and strengthening digital marketing to acquire new customers, deepen customer relationships and expand revenue.」
The company continues its policy of acquiring new customers and deepening customer relationships by integrating customer touchpoints across e-commerce and social media and strengthening digital marketing. - FY2022-Q1RestatedAnnual report
「The company will revamp its official website and enhance its content, while integrating customer touchpoints such as its e-commerce site and social media and strengthening digital marketing to acquire new customers, deepen customer relationships and expand revenue.」
The company continues its policy of strengthening digital marketing, integrating customer touchpoints across e-commerce and social media, acquiring new customers and deepening customer relationships. - FY2021AdvancedAnnual report
「During the period, the company completely revamped its website and enhanced its functionality to improve customer convenience. It also introduced new services, including reservation sales, previously available only in stores, and a product-ordering function enabled by centralizing inventory across stores and e-commerce. As a result, the e-commerce sales ratio in the company’s apparel business increased from 22.5% to 29.9%.」
The company expanded store–e-commerce integration beyond membership and customer touchpoints to reservation sales, centralized inventory and product ordering, raising the e-commerce sales ratio from 22.5% to 29.9%. - FY2021-Q3AdvancedAnnual report
「The company will also work to centralize inventory across stores and e-commerce and place inventory flexibly in the optimal sales channels, thereby increasing sales opportunities, improving customer satisfaction, expanding revenue and raising sell-through.」
The company progressed toward improving sales opportunities and sell-through by centralizing inventory across stores and e-commerce and adding functions such as product ordering from another location. - FY2021-Q1ReframedAnnual report
「The company will also work to centralize inventory across stores and e-commerce and place inventory flexibly in the optimal sales channels, thereby increasing sales opportunities, improving customer satisfaction, expanding revenue and raising sell-through.」
In addition to integrating membership and customer touchpoints across stores and e-commerce, the company is broadening its focus to increasing sales opportunities and sell-through through centralized inventory and optimal allocation across both channels. - FY2020RestatedAnnual report
「The company will integrate membership accounts across physical stores and e-commerce, increase customer touchpoints and expand purchasing opportunities.」
The company continues its policy of integrating membership accounts across physical stores and e-commerce and expanding customer touchpoints through digital marketing. - FY2020-Q2AdvancedAnnual report
「Since April 2019, the company has used social media at Baby Plaza and focused on acquiring members. Going forward, it will continue working to acquire members while leveraging digital technology, strengthening integration between physical stores and e-commerce, and improving convenience for customers.」
Baby Plaza began using social media and started acquiring members. The company continues to strengthen digital technology and integration between physical stores and e-commerce. - FY2020-Q1First statedAnnual report
「The company will use websites and social media to increase points of contact with customers and seek to increase membership through integration between physical stores and e-commerce, leading to higher sales.」
As a short-term strategy for fiscal 2019, the company presented increasing customer touchpoints through websites and social media and increasing membership through integration between physical stores and e-commerce as new initiatives.