Recovery of Product Strength
First written in FY2016. 12 of 22 entries say "Restated". Latest entry: FY2026-H1.
2 other companies' latest entry also says "Reframed".
- FY2026-H1ReframedAnnual report
「We have shifted our strategy toward concentrating on differentiated markets and worked to improve customer loyalty and profitability by narrowing our target customer base and focusing on more distinctive branding.」
The product and brand strategy is being given more concrete form, moving from restoring product strength and brand value to concentrating on differentiated markets, narrowing the target customer base and adopting clearer branding. - FY2025AdvancedAnnual report
「Meanwhile, same-store sales remained firm, rising 24.3% year on year, supported by strong inbound consumer spending and increased sales efforts for the Couleur Couleur brand.」
Under the apparel strategy focused on restoring brand strength and unique value, same-store sales rose 24.3% year on year, driven by inbound consumption and stronger sales of the Couleur Couleur brand. - FY2025-H1AdvancedAnnual report
「Meanwhile, same-store sales increased 17.4% year on year, supported by strong inbound consumer spending and steady sales of the Couleur Couleur brand.」
Same-store sales in the apparel business increased 17.4% year on year, supported by inbound consumer spending and steady sales of the Couleur Couleur brand. - FY2024RestatedAnnual report
「In the apparel business, we will prioritize restoring and enhancing brand strength over business scale, focus on restructuring the business while pursuing unique value more deeply, and aim to become a compact yet truly distinctive company.」
The apparel business continues to prioritize brand strength, unique value, and differentiation over scale. - FY2024-Q2RestatedAnnual report
「Going forward, rather than pursuing scale, we will focus on creating unique value, restoring and enhancing brand strength, and offering products made with a commitment to craftsmanship that earns customers’ genuine trust, with the aim of becoming a compact, profitable business.」
The Company continues its product and brand policy of prioritizing unique value, brand strength, and trusted craftsmanship over expanding its scale. - FY2024-Q1RestatedAnnual report
「Going forward, rather than pursuing scale, we will focus on creating unique value, restoring and enhancing brand strength, and offering products made with a commitment to craftsmanship that earns customers’ genuine trust, with the aim of becoming a compact, profitable business.」
The Company continues its product and brand policy of prioritizing unique value, brand strength, and trusted craftsmanship rather than expanding its scale. - FY2023RestatedAnnual report
「Going forward, rather than pursuing scale, we will focus on creating unique value and restoring and enhancing brand strength, transforming the business into a compact, profitable operation.」
The Company continues its product and brand policy of prioritizing unique value and restoring brand strength rather than expanding its scale. - FY2022-Q3ReframedAnnual report
「We will focus on areas where we have strengths and expertise, narrowing our brands and products to those for babies and girls. We will eliminate overproduction, restrain discount sales, and work to restore brand value over the long term. By pursuing clear differentiation and delivering unique value, we aim to become a compact yet truly distinctive company.」
The focus has been restructured from the previous policy of restoring product strength and product value by improving all brands to concentrating products on babies and girls, restraining overproduction and discounting, and restoring brand value through differentiation. - FY2020AdvancedAnnual report
「Following the positive results from developing the new brand “n.o.u.s” and renewing “Aijo Sekkei” last year, we will work to renew our infant brands and refresh our existing baby and toddler brands, further strengthening our ability to respond to customer needs.」
The Company confirmed positive results from developing the new brand “n.o.u.s” and renewing “Aijo Sekkei,” and is extending these initiatives to the next round of infant, baby, and toddler brand refreshes. - FY2020-Q3AdvancedAnnual report
「During the third-quarter accounting period (October–December), sales at existing stores increased 4.7% year on year and remained firm, driven by the launch of the new brand “n.o.u.s” and the benefits of renewing the newborn brand “Aijo Sekkei.”」
The launch of the new brand and renewal of “Aijo Sekkei” produced measurable results, with sales at existing stores during the period increasing 4.7% year on year. - FY2020-Q2AdvancedAnnual report
「In September, we launched the new brand “n.o.u.s” and renewed the newborn brand “Aijo Sekkei.”」
To restore product value, the Company launched a new brand and renewed an existing brand. - FY2019RestatedAnnual report
「We recognize the need to clarify the concept of each brand and transform our product development into a more distinctive offering aligned with current trends.」
The Company continues its policy of restoring product value and product strength by clarifying brand concepts and pursuing more distinctive product development. - FY2019-Q3ReframedAnnual report
「Specifically, by renewing the newborn brand Aijo Sekkei and launching new, more trend-oriented lines under the outerwear brands Biquette Club and La Chiave, we will seek to capture new demand, expand our customer base, and increase sales at existing stores and through e-commerce.」
Regarding the recovery of product strength and product value, the focus has shifted from reviewing the existing planning process to more distinctive product development involving the renewal of Aijo Sekkei, the launch of new lines under existing brands, and expansion of the customer base. - FY2018RestatedAnnual report
「As an apparel manufacturer, we recognize that “restoring product value” is our most important issue. We have positioned the recovery and enhancement of our strength in balancing price and value as the foundation for restoring and improving earnings, and will address this across the entire Company.」
The policy of treating the recovery of product value and the balance between price and value as the highest-priority issues remains in place. - FY2018-Q3RestatedAnnual report
「As in the previous fiscal year, the Company has focused on “restoring our strength in balancing product quality and price-value,” while working on measures for each business and format to improve and enhance the profitability of its domestic business and establish its overseas business.」
The Company continues to focus on improving product strength and restoring its strength in balancing price and value. - FY2018-Q2RestatedAnnual report
「We recognize “restoring product value” as our most important issue. With restoring our strength in balancing price and value as the central theme, we will seek to restore earnings by providing products that satisfy customers.」
The policy of treating the recovery of product value and the balance between price and value as the highest-priority issues remains in place. - FY2018-Q1RestatedAnnual report
「We recognize “restoring product value” as our most important issue. With restoring our strength in balancing price and value as the central theme, we will seek to restore earnings by providing products that satisfy customers.」
The policy of treating “restoring product value” and restoring the balance between price and value as the highest-priority issues remains in place. - FY2017ReframedAnnual report
「We recognize “restoring product value” as our most important issue. With restoring our strength in balancing price and value as the central theme, we will seek to restore earnings by providing products that satisfy customers.」
The wording has changed from the previous “restoring product strength” to “restoring product value,” with restoring the balance between price and value presented as the central theme. - FY2017-Q3RestatedAnnual report
「We recognize “recapturing the excitement of our products” as an important issue. We will review the product planning process for all brands, enhance our ability to respond to changes in the business environment, including changing consumer and competitor trends, and seek to restore earnings by providing products that satisfy customers.」
The Company continues its policy of treating the recovery of product strength as an important issue and seeking earnings recovery by reviewing the product planning process across all brands. - FY2017-Q2RestatedAnnual report
「We recognize “restoring product strength” and “recapturing the excitement of our products” as important issues. We will review the product planning process for all brands, enhance our ability to respond to changes in the business environment, including changing consumer and competitor trends, and seek to restore earnings by providing products that satisfy customers.」
The Company continues its policy of treating the recovery of product strength as an important issue and seeking earnings recovery by reviewing the product planning process across all brands. - FY2017-Q1RestatedAnnual report
「We recognize “restoring product strength” and “recapturing the excitement of our products” as important issues. We will review the product planning process for all brands, enhance our ability to respond to changes in the business environment, including changing consumer and competitor trends, and seek to restore earnings by providing products that satisfy customers.」
The policy of treating the recovery of product strength as an important issue and responding by reviewing the product planning process remains in place. - FY2016First statedAnnual report
「From the next fiscal year onward, we will regard “restoring product strength” as our highest priority. We will review the product planning process for all brands, enhance our ability to respond to changes in the business environment, including changing consumer and competitor trends, and return to being a manufacturer committed to creating products, with the aim of restoring earnings by offering products that satisfy customers.」
Based on the recognition that the Company was at risk of losing competitiveness because of an imbalance between price and value, restoring product strength is being treated as the highest-priority issue.