Customer acquisition, promotion, new products and overseas expansion in mail-order cosmetics

「In the cosmetics manufacturing and sales division, sales and profits both remained strong due to strong sales of Korean cosmetics, including Torriden, and lower selling, general and administrative expenses in the mail-order cosmetics business resulting from the withdrawal from certain categories and improvements in advertising and sales promotion.」

「At Aprosu Co., Ltd., in the cosmetics mail-order division, signs of improvement emerged in existing customer response, but profits remained weak because of higher costs associated with new initiatives, despite growth in sales.」

「At Aprosu Co., Ltd., in the cosmetics mail-order division, sales remained weak because of the decline in subscription members and other factors. However, new customer acquisition through certain media channels has grown, and earnings improvement is expected going forward.」

「In the cosmetics mail-order division, sales remained weak because the increase in new customer acquisition was offset by a gradual decline in the number of subscription members.」

「In the cosmetics ingredients business, we focused on expanding new in-house planned products and proprietary ingredients and pursuing new initiatives to acquire customers. In the mail-order cosmetics business, we actively expanded operations, including placing new advertisements in national newspapers.」

「In the cosmetics mail-order business, we reviewed our advertising.」

「In the mail-order cosmetics business, we worked to acquire new customers and strengthen promotional activities for existing customers. However, both the cosmetics ingredients and mail-order cosmetics businesses were unable to avoid the impact of COVID-19, and sales and operating profit both remained weak.」

「Under these circumstances, in the cosmetics ingredients business, we focused on progress with new in-house planned products and expanding proprietary ingredients. In the mail-order cosmetics business, we acquired new customers and strengthened promotional activities for existing customers.」

「In the mail-order cosmetics business, we actively expanded operations, including sales promotion for existing products and the launch of multiple new products. However, inbound and domestic demand declined because of the spread of COVID-19, and business conditions deteriorated, particularly among major manufacturers.」

「In the cosmetics ingredients business, we focused on expanding in-house planned products and proprietary ingredients, while in the mail-order cosmetics business, we launched new products, acquired new customers, and strengthened promotional activities for existing customers.」

「Under these circumstances, in the cosmetics ingredients market, we focused on expanding in-house planned products and proprietary ingredients, while in the mail-order cosmetics business, we strengthened efforts to acquire new customers and promote products to existing customers and began selling core products in China.」

「In the mail-order cosmetics business, we focused on developing and launching new products, acquiring new customers, and strengthening promotional activities for existing customers, while considering sales in overseas markets and improving logistics efficiency.」

「In the mail-order cosmetics business, we focused on developing and launching new products, acquiring new customers, strengthening promotional activities for existing customers, and improving cross-selling, while considering sales in overseas markets. As a result, sales to new customers fell short of plan, but overall sales remained solid because promotions for core products targeting existing customers performed well.」

「Under these circumstances, in the mail-order cosmetics business, we focused on developing and launching new products, acquiring new customers, strengthening promotional activities for existing customers, and improving cross-selling, meaning proposals and sales promotion for related products, while considering sales in overseas markets. As a result, sales to new customers fell short of plan, but overall sales remained solid because promotions for core products targeting existing customers performed well.」

「In the mail-order cosmetics business, we focused on developing and launching new products, acquiring new customers, strengthening promotional activities for existing customers, and improving cross-selling, meaning proposals and sales promotion for related products. As a result, we launched new cosmetics and functional food products, but advertising targeting new customers and promotions targeting existing customers fell short of plan, and sales remained around the previous year's level.」

「Under these circumstances, in the mail-order cosmetics business, we focused on acquiring new customers and strengthening promotional activities for existing customers, while pursuing effective and efficient sales promotion. As a result, advertising targeting new customers and promotions targeting existing customers fell short of plan, and sales remained around the previous year's level, but operating profit remained strong as efficient sales promotion produced results.」

「In the mail-order cosmetics business, we focused on acquiring new customers and strengthening promotional activities for existing customers, while pursuing effective and efficient sales promotion and developing new products. As a result, promotions targeting existing customers fell slightly short of plan, but sales remained solid. Operating profit also remained strong due to the efficient implementation of advertising and sales promotion.」

「Under these circumstances, in the mail-order cosmetics business, we focused on acquiring new customers and strengthening promotional activities for existing customers, while pursuing effective and efficient sales promotion and developing new products. As a result, promotions targeting both new and existing customers fell slightly short of plan, and sales were unchanged year on year, but operating profit remained strong due to the efficient implementation of advertising and sales promotion.」

「In the mail-order cosmetics business, we focused on acquiring new customers and strengthening promotional activities for existing customers, while pursuing effective and efficient sales promotion and developing new products. As a result, promotions targeting existing customers fell slightly short of plan, and sales were unchanged from the same period of the previous year. Operating profit remained weak because of aggressive advertising to acquire new customers.」

「In the mail-order cosmetics business, we focused on acquiring new customers and strengthening promotional activities for existing customers, while pursuing effective and efficient sales promotion and developing new products. As a result, sales significantly exceeded the previous fiscal year and remained strong due to robust new customer acquisition and new product launches, although activities targeting existing customers fell slightly short of plan.」

「In the mail-order cosmetics business, we focused on advertising to acquire new customers, actively promoting products to existing customers, developing new skincare and health food products, and improving efficiency from order receipt through delivery, while also considering new overseas sales. As a result, we launched 1 new skincare product in August. Although promotions targeting existing customers fell slightly short of plan, sales remained strong because advertising through major media drove promotions targeting new customers. However, operating profit declined because of higher advertising-related expenses.」

「In the mail-order cosmetics business, we focused on active advertising and sales promotion, developing new skincare and functional food products, and improving the efficiency of the entire process from order receipt to delivery. As a result, sales remained strong, with a core product becoming Japan's top-selling product in the mail-order cosmetics primer category, but operating profit declined because of higher expenses associated with active advertising.」

「We actively introduced new promotions for core products, implemented sales promotion measures for subscription customers, and enhanced direct mail for new skincare customers. We also focused on strengthening the core product series through new product development and the renewal of existing products.」

「As a result, sales remained strong due to growth in core product lines and the launch of new products. However, operating profit declined from the previous consolidated fiscal year because of higher expenses, including advertising and promotional costs associated with active promotional activities.」

「In the mail-order cosmetics business, we focused on acquiring new customers and strengthening promotional activities for existing customers, as well as expanding products covered by television commercials and developing new products. As a result, sales remained strong as expanded advertising media and advertising volume, including television commercials, drove new customer acquisition and promotional activities for existing customers produced results. However, operating profit fell below the previous year's level because we actively increased advertising and promotional spending, making sales growth a priority.」

「In the mail-order cosmetics business, we focused on acquiring new customers and strengthening promotional activities for existing customers, while also expanding the products covered by television commercials, developing new products, and considering overseas expansion.」