5th Medium-Term Management Plan "Challenge 2023"

「Our group formulated the “Yokohama Maruuo Group Medium-Term Management Plan 2023 ～Rebirth～,” covering fiscal 2023 through fiscal 2025, and set out to achieve its three-year targets through four initiatives addressing management issues while fulfilling its social mission of contributing to a rich food culture.」

「Against this backdrop, in the third year, the final year of the three-year Fifth MM Plan covering fiscal 2020 through fiscal 2022, our group worked to strengthen its sales promotion structure in order to fulfil its responsibility for a rich food culture. In October, it newly established a Processed Products Division and began developing products that address diversifying consumer needs, with the aim of establishing a structure capable of reliably supplying distinctive and attractive products.」

「Our Group is entering the third year, the final year of the three-year mid-term management plan “5th MM Plan” covering fiscal 2020 through fiscal 2022, and has worked to strengthen sales in order to fulfill its responsibility for a rich food lifestyle.」

「Against this backdrop, in the third year, the final year of the three-year Fifth MM Plan covering fiscal 2020 through fiscal 2022, our group worked to strengthen sales by building close relationships with customers, understanding the needs of end consumers and sharing that information among group companies, in order to fulfil its responsibility for a rich food culture.」

「In the second year of the Fifth MM Plan, our group worked as one to build a seafood distribution system centred on the Kanagawa area through customer-focused sales. However, results were limited, and major changes in the operating environment left issues to be addressed in the final year of the Fifth MM Plan.」

「From FY2020 through FY2022, the Group pursued its three-year medium-term management plan, the “Fifth MM Plan.” In its second year, it established five key strategies and worked as one Group to fulfill its role as a market and its responsibility for a rich food culture, while striving to achieve its targets.」

「Against this backdrop, in the second year of the Group's medium-term management plan, the “Fifth MM Plan,” we worked to strengthen sales by building close relationships with customers, understanding end-consumer needs and sharing that information among Group companies, with the aim of implementing customer-focused sales, one of the key strategic priorities.」

「Against this backdrop, in the second year of the Fifth MM Plan, our group promoted planned sales activities based on an understanding of customer needs through the development of customer-focused sales, one of its most important strategies, while also working to improve operational efficiency.」

「Against this backdrop, as the first year of the Fifth MM Plan, our group worked to establish a unified group structure through customer-focused sales in order to build a seafood distribution system centred on the Kanagawa area. Although this produced some results, major changes in the operating environment, including requests to refrain from going out as a measure to prevent the spread of COVID-19, resulted in issues remaining to be addressed in the second year of the Fifth MM Plan.」

「In April 2020, we formulated the three-year medium-term management plan, the “Fifth Medium-Term Management Plan,” established five key strategies and promoted the expansion of our product offering and the development of new customers. As a result, sales gradually recovered.」

「Beginning in April 2020, the Company formulated the 3-year medium-term management plan “Fifth Medium-Term Management Plan,” set out 5 key strategies and promoted initiatives including further strengthening its sales capabilities and developing new customers.」

「In addition, the Company formulated the 3-year medium-term management plan “Fifth Medium-Term Management Plan,” beginning in April 2020, set out 5 key strategies and launched the plan with sales expansion as its objective.」

「To survive in the new Reiwa era, our group formulated a new three-year medium-term management plan, the “Fifth Medium-Term Management Plan,” beginning in April 2020. Under this medium-term management plan, we will establish a logistics system that reliably supplies the products needed, in the quantities needed, when needed, by achieving two-way coordination of our group’s “information,” “products” and “human resources,” while strengthening our sales promotion structure. The plan’s basic policy follows the MM Plan 4th Stage, and sets out the following five key strategies.」