Kanagawa Local-Production-for-Local-Consumption Brand and Expanded Product Range
First written in FY2017. 7 of 10 entries say "Restated". Latest entry: FY2026.
Yokohama Maruuo moved to the "Worse" side of this theme in 2026.
0 other companies' latest entry also says "Reframed".
- FY2026ReframedAnnual report
「③ Strengthening Sales Capabilities We will implement the following measures to respond quickly to changes in the business environment, including changing consumer preferences and the increase in new restaurant openings. ⅰ. Promote higher-value-added products through the processing business ⅱ. Strengthen collaboration with aquaculture operators expected to provide stable sales, to complement sales of unstable wild-caught fish ⅲ. Sell products from all company divisions across business lines to expand sales opportunities ⅳ. Rebuild the seafood sales business and review its sales locations」
The company is reshaping its sales initiatives from the previous focus on local-production-for-local-consumption brands and expanding product offerings toward adding value through processing, collaboration with aquaculture operators, company-wide cross-selling, and rebuilding and reviewing locations for the seafood sales business. - FY2024RestatedAnnual report
「① Strengthen fresh-fish processing in response to rising customer demand ② Strengthen collaboration with aquaculture operators expected to provide stable sales, to complement sales of unstable wild-caught fish ③ Strengthen sales through the e-commerce site ④ Strengthen sales of locally caught fish in cooperation with fishermen’s cooperatives and markets in Kanagawa Prefecture」
Specific measures to strengthen sales include fresh-fish processing, collaboration with aquaculture operators, e-commerce sales, and sales of locally caught fish through cooperation with fishermen’s cooperatives and markets in Kanagawa Prefecture. - FY2023-Q3AdvancedAnnual report
「In October, we newly established a Processed Products Division and began developing products that address diversifying consumer needs, aiming to establish a structure capable of supplying distinctive, attractive products consistently.」
The company has progressed to the stage of establishing a Processed Products Division in October, developing products that address diversifying consumer needs and establishing a system for stable supply of distinctive products. - FY2021-Q3RestatedAnnual report
「We have pursued five key strategies, including expanding our product offerings and developing new customers.」
The company continues to pursue expansion of its product offerings as a key strategy in the Fifth Medium-Term Management Plan. - FY2020RestatedAnnual report
「4. Expansion of Product Offerings」
The company has reaffirmed the expansion of its product offerings as a key strategy in the Fifth Medium-Term Management Plan to strengthen its sales and business platform. - FY2019-Q3RestatedAnnual report
「Strengthening the Kanagawa locally sourced brand」
In the second year of the medium-term management plan, the company continues its policy of using Kanagawa local-production-for-local-consumption branded products to strengthen sales and the business. - FY2019-Q1RestatedAnnual report
「Strengthening the Kanagawa locally sourced brand」
In the second year of the medium-term management plan, the company continues to use Kanagawa local-production-for-local-consumption branded products as a means of strengthening sales and the business. - FY2018RestatedAnnual report
「By developing Kanagawa local-production-for-local-consumption branded products and having all employees work together on new product development and expanding our product offerings, we will build a competitive tool for customer-focused sales.」
The company continues to develop Kanagawa local-production-for-local-consumption brands, develop new products and expand its product offerings as means of strengthening sales capabilities. - FY2018-Q1RestatedAnnual report
「Strengthening the Kanagawa locally sourced brand」
The company has reaffirmed its policy of using Kanagawa local-production-for-local-consumption brands to strengthen sales. No progress on new product launches or sales volume is described. - FY2017First statedAnnual report
「By developing Kanagawa local-production-for-local-consumption branded products and having all employees work together on new product development and expanding our product offerings, we will build a competitive tool for customer-focused sales.」
The company positions the development of Kanagawa local-production-for-local-consumption brands, new product development and expansion of product offerings as means of strengthening sales capabilities.