Expanding online sales centered on back-product and legwear e-commerce

「In the legwear and underwear e-commerce business, revenue and profit progressed above plan due to the effects of product initiatives and customer-acquisition initiatives.」

「In the legwear e-commerce business, sales performed well, supported by stronger social media promotions using generative AI, the launch of independently developed products and the start of Polo Ralph Lauren sales on Amazon. As a result, both revenue and operating profit significantly exceeded plan, while progress was made in acquiring new customers and improving profitability.」

「In the legwear e-commerce business, sales of independently developed products launched for e-commerce customers performed well in addition to stronger social media promotions using generative AI tools, and both revenue and operating profit exceeded plan. In the bag e-commerce business, the company opened the select shop Tabinone, which handles bags made from textiles and other materials rather than leather, to acquire new customer segments and expand sales channels.」

「In e-commerce sales of legwear and underwear, the company used purchasing data accumulated over many years to analyse customer preferences, purchasing patterns and life cycles, and worked to develop products that meet customer needs.」

「In the retail business, sales of legwear products developed for the e-commerce market continued to perform well. At directly operated Happy Socks stores, sales expanded significantly as inbound traffic increased and duty-free sales contributed. However, bag e-commerce sales fell short of the previous year because of lower traffic to the marketplaces on which the company has stores, resulting in a slight decline in revenue for the retail business as a whole.」

「In the growth investment and internally developed businesses, the e-commerce business significantly expanded sales by strengthening its original product lineup to meet the needs of each sales channel, improving convenience by increasing shipping-operation days, and attracting customers through social media and media advertising.」

「In the retail business, online sales focused on developing products for the e-commerce market, and sales of hiking socks and competitively priced leggings performed well in the autumn and winter lineup. In Sentire One Co., Ltd.’s bag business, business bag sales progressed steadily as more companies switched from teleworking to commuting to the office.」

「In the retail business, online sales of socks available exclusively online continued to perform well. In addition, the new-style socks Hakanai Kutsushita SUASiC (socks worn on shoes rather than on the feet) became a hit product, helped by promotional exposure in the media, contributing to higher sales. Sentire One Co., Ltd.’s bag business saw business bag sales perform well as demand for going out increased. In directly operated stores, Happy Socks benefited from an increase in store traffic by visitors to Japan following the easing of entry restrictions, while sales of Japan-only products featuring traditional Japanese patterns performed well, putting sales on a recovery trend. As a result, retail-business revenue for the six months ended the second quarter was ¥1,031 million, up 3.5% year on year, and operating loss was ¥17 million, compared with an operating loss of ¥44 million in the same period of the previous year.」

「In online sales, sales of legwear products developed for the e-commerce market continued to perform well, and sales progressed steadily, including sales on Amazon, which more than doubled year on year.」

「In the retail business, directly operated stores recorded lower revenue due to the closure of unprofitable stores, while e-commerce sales increased 27.2% year on year.」

「In the e-commerce business, measures to improve customer convenience, including improvements to the shipping system for the company’s own e-commerce site, contributed to higher revenue.」

「In online sales, the company revamped its own e-commerce site, the NAIGAI Online Shop, including by dividing it into sections for licensed products targeting gift demand and solution products targeting personal-use demand to address customers’ concerns. Sales of licensed brands on fashion e-commerce sites continued to perform well.」

「In online sales, sales of licensed brands on fashion e-commerce sites continued to perform well, while newly introduced Sunday and public-holiday shipping and shorter delivery times also contributed to sales.」

「E-commerce sales of legwear, underwear and other products, which were strengthened during the COVID-19 pandemic, increased 170.4% year on year, while sales at directly operated stores increased 23.8%.」

「In online sales, the company upgraded its systems, strengthened its product lineup and established an inventory-management structure to prevent stockouts. It also expanded the payment options on its own e-commerce site and worked to expand sales by improving purchasing convenience.」

「In online sales, the company sought to direct customers to its products through promotions on its official social media accounts, while also changing the platform of its company-operated e-commerce site, the NAIGAI Online Shop, with the aim of expanding sales by improving shopping convenience.」

「In online sales, the company released an app providing easy smartphone access to its company-operated e-commerce site, the NAIGAI Online Shop, with the aim of expanding sales by acquiring repeat customers and analysing customer needs.」

「In September, the company changed from its subsidiary Sentire One Co., Ltd. operating the online legwear and underwear retail business to operating it itself. By expanding the product lineup and supply volume, it established a structure capable of meeting a broad range of customer needs and focused on expanding sales.」

「In online sales, the company changed from having Sentire One Co., Ltd. sell legwear products to operating the business directly from September 2020, with the aim of expanding sales by broadening the product lineup and increasing specialist expertise.」

「In the retail business, Sentire One Co., Ltd., which operates the online sales business, saw legwear sales perform well on its own website, the NAIGAI Online Shop and ZOZOTOWN, helped by increased stay-at-home demand amid calls to refrain from going out and the success of customer-acquisition initiatives through social media.」

「In the retail business, センティーレワン株式会社, which operates an online sales business, struggled with bag sales in March and April, when demand normally rises, due to the spread of COVID-19. Legwear sales, however, remained strong: promotional initiatives attracting customers through social media in coordination with the public relations office helped drive sales of Valentine's Day products, while increased stay-at-home demand after restrictions on going out boosted sales of room socks and underwear.」

「センティーレワン株式会社, which operates an online sales business, reported strong legwear sales on its newly launched corporate website, Naigai Online Shop, and ZOZO TOWN, contributing to higher revenue. However, existing bag sales struggled, leaving total e-commerce sales roughly in line with the previous year.」

「センティーレワン株式会社, which operates an online sales business, benefited from rush demand ahead of a consumption tax increase. Although higher-priced bags sold well, small accessories such as wallets and socks remained weak.」

「センティーレワン株式会社, which operates an online sales business, reported higher revenue from new sales channels on the fashion e-commerce site ZOZOTOWN and the Chinese e-commerce site Tmall, although sales through existing marketplaces were weak.」

「センティーレワン株式会社, which operates an online sales business, reported sales roughly in line with the previous year as consumers held back on purchases ahead of a long holiday period, while profit declined due to higher promotional commission costs.」

「センティーレワン株式会社, which operates an online sales business, reported higher revenue and profit as sales of legwear and men's underwear remained strong.」

「In the mail-order business, the company worked in television shopping to improve profitability and secure programs by selecting and concentrating on brands, while focusing on sock sales and cross-border sales online.」

「センティーレワン株式会社, which operates an online sales business, reported higher revenue and profit as legwear sales remained steady.」

「センティーレワン株式会社, which operates an online sales business, reported higher revenue and profit as legwear sales remained steady.」

「In the mail-order business, cross-border sales in online retail got fully underway, including single-day sales on 11 November (Singles' Day) on a leading Chinese e-commerce site exceeding expectations.」

「センティーレワン株式会社, which operates an online sales business, showed signs of recovery, including a substantial increase in legwear sales from the previous year and bag sales remaining roughly in line with the previous year.」

「In the mail-order business, the company opened a new store on a leading Chinese e-commerce site as part of its efforts to strengthen cross-border e-commerce.」

「センティーレワン株式会社, which operates an online sales business, reported sales and profit roughly in line with the previous year as legwear sales remained steady.」

「センティーレワン株式会社, which operates an online sales business, reported higher revenue as stronger sales of seasonal legwear products contributed to sales.」

「The company began cross-border e-commerce as part of its efforts to expand its strong online sales business further.」

「センティーレワン株式会社, which operates an online sales business, reported higher revenue and a slight increase in profit after strengthening sales of seasonal legwear products and developing cross-border business for its bag e-commerce operations.」