Enhancing the Value of the 4℃ Brand
First written in FY2017. 12 of 15 entries say "Advanced", first in FY2021. Latest entry: FY2027-H1.
25 other companies' latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「エフ・ディ・シィ・プロダクツグループ, which operates a jewelry SPA business centered on the 4℃ brand, increased existing-store sales as deeper MD reform and its channel strategy produced results.」
The company describes growth in sales at existing stores as progress in enhancing the value of the 4℃ brand, driven by deeper merchandising reform and the success of its channel strategy. - FY2026-H1AdvancedAnnual report
「At エフ・ディ・シィ・プロダクツグループ, which operates the jewelry SPA business, we continue to pursue reforms to 4℃'s merchandising and review its pricing policy with a view to the future.」
Measures to enhance the value of the 4℃ brand have progressed into specific initiatives, namely merchandising reform and a review of pricing policy. - FY2025-H1AdvancedAnnual report
「We are working to build a foundation by reviewing our product and sales-promotion strategies to expand support among female customers. Although costs temporarily preceded revenue growth due to the expansion of the range of tastes through merchandising reform and the implementation of brand promotions, sales to female customers continue to trend upward.」
The initiatives to enhance brand value have taken concrete form through expansion of support among female customers, broadening the range of tastes through merchandising reform, and brand promotion. - FY2025-Q1AdvancedAnnual report
「The jewelry business has changed its segment name to “Brand Business” while also considering expansion into new business domains.」
The segment name, which had been scheduled to change in FY2024, has in fact been changed to “Brand Business,” and the initiative to consider expansion into new business domains has progressed to the implementation stage. - FY2024ReframedAnnual report
「In the core jewelry business, while also considering expansion into new business domains, we will change the segment name to “Brand Business.” We will also work to build a foundation by reviewing our product and sales-promotion strategies to expand support among female customers.」
From the fiscal year ending February 2025, the jewelry business will be renamed “Brand Business,” with expanded support among female customers and a review of product and sales-promotion strategies positioned as the foundation for new value creation. - FY2023AdvancedAnnual report
「4℃ will work to further enhance brand value and reform its earnings structure. Alongside promotional activities to improve brand appeal and clarification of the core target market, we will strengthen our product offering and work to expand the female customer base, expand e-commerce, and convert customers into repeat customers.」
Enhancing the value of the 4℃ brand has developed into specific measures, including promotion, clarification of the core target market, strengthening the product offering, expansion of female customers and e-commerce, and customer conversion. - FY2023-Q2AdvancedAnnual report
「エフ・ディ・シィ・プロダクツグループ, which operates the jewelry business, saw strong performance from fashion jewelry, including 50th-anniversary limited-edition products, earrings, and bracelets. E-commerce revenue also grew steadily, helped by the full renewal of the site in March.」
The company describes the strong performance of 50th-anniversary limited-edition products and other items, together with sales growth resulting from the full renewal of its e-commerce site, as specific progress in enhancing the value of the 4℃ brand. - FY2023-Q1AdvancedAnnual report
「エフ・ディ・シィ・プロダクツグループ, which operates the jewelry business, saw strong performance from fashion jewelry, including 50th-anniversary limited-edition products, and from its e-commerce site, which was fully renewed in March.」
The company describes the actual launch and strong performance of limited-edition products commemorating the brand’s 50th anniversary as progress in enhancing the value of the 4℃ brand. - FY2022AdvancedAnnual report
「4°C will mark the 50th anniversary of the brand's launch in 2022 and will continue investing in enhancing brand value with the aim of realising a 100-year-old brand.」
Enhancing the value of the 4℃ brand has taken concrete form as continued investment following the brand’s 50th anniversary in 2022. - FY2022-Q2RestatedAnnual report
「エフ・ディ・シィ・プロダクツグループ, which operates the jewelry business, faced a challenging business environment as the state of emergency was extended in response to the spread of COVID-19 infections, but actively pursued investment to enhance brand value.」
The company states that it actively pursued investment to enhance the value of the 4℃ brand. - FY2022-Q1AdvancedAnnual report
「We will invest to enhance the brand value of our flagship 4℃ brand, while」
Enhancing the value of the 4℃ brand has taken concrete form as investment in the flagship brand. - FY2021AdvancedAnnual report
「The core jewelry business will actively invest in enhancing brand value.」
Enhancing the value of the 4℃ brand has been incorporated into the Sixth Medium-Term Management Plan as active investment in the jewelry business. - FY2017First statedAnnual report
「④ Enhancing the value of the “4℃” brand」
Enhancing the value of the 4℃ brand is identified as one item in the business vision.