An emphasis on originality and positively surprising customers
First written in FY2016. 5 of 7 entries say "Restated". Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026ReframedAnnual report
「To deliver unique and reassuring entertainment that only Nintendo can provide, we place great importance on the “Nintendo DNA” comprising originality, flexibility, and integrity.」
The longstanding emphasis on originality and positively surprising customers has been explicitly positioned in human resources and organizational management as the “Nintendo DNA” comprising originality, flexibility, and integrity. - FY2025RestatedAnnual report
「We will continue to value the spirit of “originality”—the belief that entertainment has value precisely because it is different from others—and aim for sustainable growth and enhanced corporate value by proposing unique entertainment that leverages our strengths while adapting flexibly to the times.」
Reaffirming its commitment to sustainable growth and enhanced corporate value through originality, flexible change, and unique entertainment proposals. - FY2024RestatedAnnual report
「Nintendo will continue to value the spirit of “originality,” expressed in the belief that “entertainment has value precisely because it is different from what others offer,” and, while adapting flexibly to the changing times, will work toward sustainable growth and higher corporate value by proposing unique entertainment that draws on its strengths.」
Reaffirming its commitment to originality, adapting flexibly to change, and proposing unique entertainment. - FY2021RestatedAnnual report
「Nintendo will continue to value the spirit of “originality,” expressed in the belief that “entertainment has value precisely because it is different from what others offer,” and, while adapting flexibly to the changing times, will work toward sustainable growth and higher corporate value by proposing unique entertainment that draws on its strengths.」
The Company reaffirms its emphasis on originality and flexible adaptation to the changing times. - FY2019RestatedAnnual report
「The Company will continue to adapt flexibly to the changing times, value the spirit of “originality,” expressed in the belief that “entertainment has value precisely because it is different from what others offer,” continue to provide products and services that positively surprise customers, and work to develop its business.」
The Company reaffirms its commitment to originality and to providing customers with positive surprises. - FY2017RestatedAnnual report
「The Company values the spirit of “originality,” expressed in the belief that “entertainment has value precisely because it is different from what others offer,” and continues to provide products and services that positively surprise customers.」
The Company continues to uphold its commitment to originality and to providing customers with positive surprises. - FY2016First statedAnnual report
「The Company values the spirit of “originality,” expressed in the belief that “entertainment has value precisely because it is different from what others offer,” and continues to provide products and services that positively surprise customers.」
The Company differentiates itself from competitors through originality and by surprising customers in a positive way.