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Zojirushi (7965) · TargetFirst stated

Improving the Brand Re-selection Rate

First written in FY2017. . Latest entry: FY2017.

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Driving Continued Customer Use and Strengthening the Growth Foundation Through Customer Satisfaction and Quality ImprovementA theme 32 companies write about · 0 as a headwind · 32 as a tailwind

The whole theme swung hardest in 2026: 1 of 11 companies on the "Worse" side.

1 other company's latest entry also says "First stated".

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Showing 14 of the 32 companies compared. The sentences above are computed from all 32.
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  1. FY2017First statedAnnual report

    「1. Providing satisfaction that exceeds expectations Recognizing that customers' expectations have risen, we will provide greater satisfaction than before. ・Improving the brand re-selection rate ・Expanding business areas ・Strengthening the customer-service structure」

    The company explicitly identified improving the brand re-selection rate as one of the challenges in providing satisfaction that exceeds expectations under NEXT II.
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Improving the Brand Re-selection Rate | Zojirushi Corporation (7965) | Komori