Delivering Satisfaction That Exceeds Customer Expectations
First written in FY2016. 1 of 3 entries say "Restated". Latest entry: FY2018.
2 other companies' latest entry also says "Cited as achieved".
- FY2018Cited as achievedAnnual report
「During the period of the previous three-year medium-term plan, ZOJIRUSHI NEXT PLAN Ⅱ (fiscal years ended November 2016 through November 2018), we worked on each issue under the banner of “enhancing the brand through a cycle of expectations and satisfaction.”」
The Company looked back on its efforts during the plan period to address the issues under NEXT PLAN Ⅱ, including exceeding customer expectations for satisfaction. The new plan expands this focus to improving customer satisfaction and strengthening customer touchpoints. - FY2017RestatedAnnual report
「For the fiscal year ended November 2018, the final year of ZOJIRUSHI NEXT PLAN Ⅱ, we worked to complete the unresolved issues from previous years. In particular, we focused on developing new products to deliver satisfaction exceeding customer expectations.」
The Company identified delivering satisfaction exceeding customer expectations as a priority issue for the final year and indicated a policy of developing new products, pursuing greater flavor from rice cookers and expanding the stainless-steel bottle lineup. - FY2016First statedAnnual report
「For the fiscal year ended November 2017, we intended to focus our efforts on two of the priority issues under ZOJIRUSHI NEXT PLAN Ⅱ: “Delivering satisfaction that exceeds expectations” and “Building a leaner organization.”」
As priority issues for the fiscal year ended November 2017, the Company set out to deliver satisfaction exceeding customer expectations, with specific measures including making rice cooked in rice cookers even more delicious, expanding the stainless-steel bottle lineup, developing new products and addressing regional needs in overseas markets.