Expanding the Customer Base in the Corporate/B2B Audio Market
First written in FY2016. 8 of 15 entries say "Advanced", first in FY2018. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「Based on our recognition that we had not sufficiently reflected the perspectives required in B2B, such as timely responses to customer requirements, we will establish an organizational structure capable of responding quickly to changes in the business environment and strengthen profitability and sales capabilities.」
The document specified the establishment of a B2B organizational structure and rapid responses to customer requirements as means of strengthening profitability and sales capabilities, rather than simply pursuing the previous growth in demand in the professional market. - 2026-05-11WorsenedFinancial Results Presentation
「Professional audio equipment revenue declined as the period of high demand for commercial audio equipment, particularly in Europe, in the previous fiscal year came to an end.」
The end of high demand for commercial and B2B audio equipment was reflected in the full-year decline in professional audio equipment revenue. - FY2026-H1High demand for professional audio equipment reaches a peakAnnual report
「Professional audio equipment revenue declined as the period of high demand for commercial audio equipment, particularly in Europe, in the previous fiscal year came to an end.」
For the corporate and B2B professional audio market, where increased demand had previously been reported, the high demand seen in the previous fiscal year, particularly in Europe, reached a peak, and professional audio equipment posted lower revenue. - FY2025-H1AdvancedAnnual report
「The B2B business generated significantly higher revenue as increased demand for professional audio equipment continued.」
In the corporate and B2B audio market, continued growth in demand for professional audio equipment drove significantly higher revenue in the B2B business. Business profit in the audio equipment business increased from ¥658 million in the same period of the previous year to ¥8.171 billion. - FY2024-Q3AdvancedAnnual report
「The B2B business generated significantly higher revenue due to recovering demand for professional audio equipment and the impact of new products.」
In the corporate and B2B audio market, revenue increased significantly due to recovering demand for professional audio equipment and the impact of new products. - FY2024-Q2AdvancedAnnual report
「The B2B business generated significantly higher revenue due to recovering demand for professional audio equipment and the impact of new products.」
In the corporate and B2B audio market, the B2B business generated significantly higher revenue due to recovering demand for professional audio equipment and the impact of new products. - FY2024-Q1AdvancedAnnual report
「The B2B business generated higher revenue as demand for and supplies of professional audio equipment recovered.」
In the B2B business of the audio equipment segment, revenue increased as demand for and supplies of professional audio equipment recovered. The consumer business continued to post lower revenue amid weak market conditions, indicating differences between customer markets. - FY2022ReframedAnnual report
「We have positioned the audio equipment business as a restructuring business and will expand its business domain into new audio equipment markets that have changed significantly as a result of COVID-19.」
The wording changed from expanding the traditional corporate and B2B audio market to restructuring the business domain to target corporate customers, public facilities and schools, as well as the online gaming, production and streaming markets in the post-COVID-19 environment. - FY2022-Q3Recovery in professional audio alongside semiconductor constraints affecting ICT equipmentAnnual report
「Audio equipment and ICT equipment, which were significantly affected by semiconductor procurement difficulties, posted lower revenue. Professional audio equipment generated higher revenue as demand showed signs of recovery.」
While the traditional professional market continued to show signs of recovery, ICT equipment posted lower revenue due to the impact of semiconductor procurement difficulties. - FY2022-Q2Recovery in the professional audio market and continued ICT demandAnnual report
「Professional audio equipment generated higher revenue as demand showed signs of recovery. ICT equipment was broadly in line with the previous year as domestic demand for conference systems continued.」
Demand began to recover in the previously stagnant professional audio market, while domestic demand for conference systems also continued. - FY2021Stagnation in the professional market alongside rising demand for remote conferencingAnnual report
「Professional audio equipment posted lower revenue due to stagnation in the live and installed-sound markets resulting from the spread of COVID-19. ICT equipment generated higher revenue as robust demand driven by the establishment of remote work and the rapid adoption of remote conferencing increased sales of conference systems and other products.」
While the traditional live and installed-sound markets stagnated, demand for ICT equipment for remote work and remote conferencing increased. - FY2020AdvancedAnnual report
「In the B2B business, in addition to further strengthening our total solutions by leveraging our strengths in digital mixers, we will step up direct approaches to upstream customers, including project owners.」
The document specified total solutions for the corporate and B2B market and direct proposals to upstream customers. - FY2019AdvancedAnnual report
「In the audio equipment business, we strengthened our internal staffing structure, significantly increased the number of sound installation contractors serving as collaboration partners, and worked to develop new customers.」
The document described stronger staffing for the corporate and B2B audio market and a significant increase in the number of sound installation contractors. - FY2018AdvancedAnnual report
「The staffing structure supporting corporate and B2B customers and the number of sound installation contractor accounts both increased steadily.」
The initiative to expand the customer base in the corporate and B2B audio market included an increase in staffing and the number of business-partner accounts. - FY2016First statedAnnual report
「In addition to music halls and similar venues, we will accelerate expansion into customers such as retail stores using background music and corporate conference rooms.」
This is linked to plans to strengthen system engineering and sales staffing worldwide.