Expanding Customer Touchpoints and the Sales Network
First written in FY2016. 6 of 7 entries say "Advanced", first in FY2018. Latest entry: FY2026.
11 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「The rollout of a customer membership program using “Yamaha Music ID” began in Europe.」
Customer engagement and service offerings were expanded through tailored proposals using the customer information platform, online music lessons, performance support apps and other services. - FY2022AdvancedAnnual report
「Following the Ginza store, the Nagoya store was reopened as an experiential brand shop. At the same time, we responded to the expansion of e-commerce and social media, accelerating the direct communication of value to customers through both physical and online approaches.」
Customer touchpoints integrating physical and online channels were strengthened through the expansion of brand shops and the use of e-commerce and social media. - FY2021AdvancedAnnual report
「In communicating brand value, as digital customer touchpoints using the internet have increased, various initiatives accelerated, including communicating value online through greater use of social media and other channels and connecting this to business at physical stores, as well as expanding e-commerce and introducing live commerce as a new sales format.」
Digital customer touchpoints, social media, EC, live commerce and other initiatives advanced the digitalization and diversification of customer engagement. - FY2020AdvancedAnnual report
「Domestic and overseas stores and music schools were redefined from places solely for sales and lessons into “brand value communication hubs,” where customers can enjoy experiences and feel the value of Yamaha, and initiatives to realize this vision have begun. Use of EC (electronic commerce) is also progressing.」
The role of stores and music schools was redefined as brand experience hubs, and use of EC was expanded. - FY2019AdvancedAnnual report
「The rollout of instrumental music education through music education support activities in emerging markets progressed smoothly, reaching a cumulative 260,000 students.」
The development of sales networks and music schools, along with music education support, progressed in emerging markets, bringing cumulative enrollment in instrumental music education to 260,000 students. - FY2018AdvancedAnnual report
「The number of sales locations in emerging markets increased substantially more than targeted. The Music Time music education support program in emerging markets also expanded, particularly in emerging Asian markets, reaching a cumulative total of 120,000 students.」
The expansion of sales locations in emerging markets exceeded the target, and the cumulative number of students reached through music education support expanded to 120,000. - FY2016First statedAnnual report
「In addition to expanding the sales network for consumer products and accelerating music promotion activities tailored to local needs, we will strengthen and broaden our connections with customers by providing services and solutions optimized for each customer through expanded customer support systems and locations for corporate and B2B customers.」
Initiatives to expand the customer base among both consumers and corporate and B2B customers.