Developing and expanding sales of high-value-added exterior materials that meet customer needs

「Revenue declined in the domestic exterior materials business. Although proactive price revisions generated some revenue gains, this was more than offset by worsening housing market conditions and a loss of market share associated with the price revisions.」

「Revenue declined in the domestic exterior materials business. Although proactive price revisions generated some revenue gains, this was more than offset by worsening housing market conditions and a loss of market share associated with the price revisions.」

「The Company's domestic market share for fiber-cement exterior materials was 59.7% in the first half (April to September), a record high on a half-year basis.」

「Domestic market share for fiber-cement exterior materials reached record highs of 57.2% for the full year (12 months), 58.6% in the second half (6 months) and 58.9% in the fourth quarter (3 months).」

「Revenue increased in the domestic fiber-cement exterior materials business despite a downturn in market conditions, supported by market share gains and the effect of price revisions introduced from August last year. Domestic market share reached record highs of 56.7% in the cumulative third quarter (9 months), 58.3% in the third quarter (3 months) and 58.5% in December alone.」

「Domestic market share was a record high in every period, at 55.8% in the first half, 56.7% in the second quarter and 57.0% in September alone.」

「In the consolidated fiscal year under review, the Company worked actively to enhance its product portfolio and pursue and develop exterior materials adaptable to the non-residential and overseas markets, with the aim of becoming a global specialist manufacturer of building wall materials.」

「Under these market conditions, the Group worked to expand sales of high-value-added products represented by Fu-ge, which offers superior weather resistance, and products with a 30-year coating warranty, while proceeding with the progressive conversion to lighter-weight premium products.」

「The Group worked to expand sales of high-value-added products represented by Fu-ge, which offers superior weather resistance, and products with a 30-year coating warranty, while proceeding with the progressive conversion to lighter-weight premium products.」

「Revenue declined to ¥119.942 billion, down ¥3.779 billion, or 3.1%, from the previous consolidated fiscal year. In Japan, the expansion of high-value-added products steadily increased the industry's share and absorbed a substantial portion of the decline in industry-wide sales volumes. The industry's share rose 3.5 percentage points from the previous fiscal year to 54.5% for the full year and 3.1 percentage points year on year to 55.7% in the fourth quarter alone (3 months).」

「Under these market conditions, the Group worked to expand sales of high-value-added products represented by Fu-ge, which offers superior weather resistance, and products with a 30-year coating warranty. It also proceeded with the progressive conversion to lighter-weight premium products launched in January 2020. The industry's share rose 3.7 percentage points year on year to 54.2% in the cumulative third quarter and 3.0 percentage points to 54.8% in the third quarter alone (3 months).」

「Under these market conditions, the Group worked to expand sales of high-value-added products represented by Fu-ge, which offers superior weather resistance, and products with a 30-year coating warranty. It also proceeded with the progressive conversion to lighter-weight premium products launched in January 2020. The industry's share rose 4.0 percentage points year on year to 53.8% in the cumulative second quarter and to 54.5% in the second quarter alone (3 months).」

「Under these market conditions, the Group worked to expand sales of high-value-added products represented by Fu-ge, which offers superior weather resistance, and products with a 30-year coating warranty. It also sought to penetrate the market for premium products that had been progressively converted to lighter-weight versions since January 2020.」

「First, regarding our efforts to increase market share, we have consistently pursued product-led share gains, including through Fu-ge, which offers superior weather resistance, and products with a 30-year coating warranty. As a result, our full-year industry share for the fiscal year ending March 2020 rose 3.1 percentage points year on year to 51.0%, reaching 52.6% in the fourth quarter alone. We anticipate a further increase in share to 54.0% in the fiscal year ending March 2021.」

「The Group's industry share rose 2.7 percentage points year on year to 50.5% in the cumulative third quarter, and 3.7 percentage points to 51.8% in the third quarter alone (3 months). The monthly share in December reached a record high of 52.6%.」

「Domestic operations, the Group's core business, benefited from higher industry-wide sales volumes and increased sales through the expansion of high-value-added products, steadily raising its industry share and resulting in higher revenue. US fiber-cement exterior materials also recorded higher revenue. As a result, total revenue increased to ¥60.6 billion, up ¥4.029 billion, or 7.1%, year on year. The Group's industry share rose 2.2 percentage points year on year to 49.8% in the cumulative second quarter of the fiscal year under review, while the monthly share in September reached a record high of 51.5%.」

「The Company worked to strengthen its production and supply structure by thoroughly implementing various measures to improve production efficiency, while expanding sales of high-value-added products, including a new series with the industry's first 30-year coating warranty for fiber-cement siding.」

「In July 2018, the Company launched four 18 mm-thick patterns, Birellis, Supran, Rayshade and Accordo, in the Fu-ge series of four-sided interlocking products, as well as the Maguto pattern in the Moen Excelard 16 series. In January 2019, it launched the Muku-ita Katawaku RC Wall 16 pattern in the Granspec 60 series.」

「The Company promoted sales of high-value-added products that meet customer needs, including the new-generation exterior material Fu-ge, which offers superior weather resistance, and launched a new product with the industry's first 30-year coating warranty for fiber-cement siding, thereby highlighting its advantages in terms of maintenance costs.」

「The Company promoted sales of high-value-added products that meet customer needs, including the new-generation exterior material Fu-ge, which offers superior weather resistance, and launched a new product with the industry's first 30-year coating warranty for fiber-cement siding, thereby highlighting its advantages in terms of maintenance costs.」

「The Company promoted sales of high-value-added products that meet customer needs, including the new-generation exterior material Fu-ge, which offers superior weather resistance, and launched a new product with the industry's first 30-year coating warranty for fiber-cement siding, thereby highlighting its advantages in terms of maintenance costs.」

「In February this year, the Company launched a new series of fiber-cement siding with the industry's first 30-year coating warranty. It will expand its product lineup with products that can highlight advantages in maintenance costs, and further increase its market share by expanding sales of the new-generation exterior material Fu-ge, whose recognition has grown through television commercials, and other high-value-added products.」

「Under these market conditions, the Group worked to promote high-value-added products that meet customer needs, including the new-generation exterior material Fu-ge, which offers superior weather resistance and maintenance costs, while implementing various sales initiatives to expand sales.」

「The Group worked to promote high-value-added products that meet customer needs, including the new-generation exterior material Fu-ge, which offers superior weather resistance and maintenance costs, while implementing various sales initiatives to expand sales.」

「Under these market conditions, the Group worked to promote high-value-added products that meet customer needs, including the new-generation exterior material Fu-ge, which offers superior weather resistance and maintenance costs, while implementing various sales initiatives to expand sales.」

「The Group worked to promote high-value-added products that meet customer needs, including the new-generation exterior material Fu-ge, which offers superior weather resistance and maintenance costs, while implementing various sales initiatives to expand sales.」

「Under these market conditions, the Group worked to promote high-value-added products that meet customer needs, including the new-generation exterior material Fu-ge, which offers superior weather resistance and maintenance costs, while implementing various sales initiatives to expand sales.」

「The Group worked to promote high-value-added products that meet customer needs, including the new-generation exterior material Fu-ge, which offers superior weather resistance and maintenance costs, while implementing various sales initiatives to expand sales.」

「The Group worked to promote high-value-added products that meet customer needs, including the new-generation exterior material Fu-ge, which offers superior weather resistance and maintenance costs, while implementing various sales initiatives to expand sales.」

「In Japan's housing market, the Group will continue to strengthen its market position by actively developing and expanding sales of high-value-added products that reflect customer needs, such as the new-generation exterior material Fu-ge, which offers superior weather resistance and maintenance costs.」