Maintaining and Enhancing the Value of the “Regal” Brand
First written in FY2017-Q1. 15 of 28 entries say "Restated". Latest entry: 2026-08-05.
No other company in this theme has enough history to compare yet.
- 2026-08-05AdvancedEarnings
「As promotional initiatives, the Company periodically rolled out various promotions, including sneaker and GORE-TEX campaigns, to provide experiences suited to daily life, such as styling and functionality and comfort, for its core REGAL brand.」
The Company has launched specific promotions to enhance the value of its core REGAL brand. - FY2026AdvancedAnnual report
「Under its brand strategy, as part of the rebranding of REGAL, the Company launched a new project for the symbolic category REGAL Boots Mark and is working to attract next-generation customers and strengthen relationships with them.」
We put REGAL's rebranding into practice through a new project centred on the iconic REGAL Boots Mark category. We are also expanding to 5 concept stores and 5 stores in new formats. - 2026-05-14AdvancedRevision of earnings forecasts
「Under its brand strategy, as part of the rebranding of REGAL, the Company launched a new project for the symbolic category REGAL Boots Mark and is working to attract next-generation customers and strengthen relationships with them.」
The rebranding has been specified as a project for a new category. - FY2026-H1AdvancedAnnual report
「In September this year, following REGAL's rebranding, we reopened 3 stores, including REGAL Yaechika (Chuo-ku, Tokyo), as the first new concept stores since the rebranding, as well as stores in Sapporo and Umeda, Osaka.」
We reopened 3 concept stores, the first since REGAL's rebranding, putting the brand revitalisation into practice through store initiatives. - FY2025AdvancedAnnual report
「In February this year, our core brand, REGAL, adopted the new tagline “Always feel good” and refreshed its brand logo for the first time in 23 years. As the core brand embodying our corporate mission, “Creating ‘always good,’” REGAL will enhance the value we provide to customers through an integrated structure linking products, functions and services.」
For REGAL, we established a new tagline and refreshed the brand logo for the first time in 23 years, repositioning it as the core brand embodying our corporate mission. - FY2025-H1AdvancedAnnual report
「During the interim period, we held a points promotion featuring new autumn products from mid-September, as well as a made-to-order event for colour-and-width custom pumps tailored to women's individual needs.」
To enhance the value of the REGAL brand, we held an autumn new-product fair and a made-to-order pumps event for women. - FY2024ReframedAnnual report
「REGAL, our core brand, will enhance the value we provide to customers through an integrated structure linking products, functions and services, as the leading brand embodying our corporate mission, “Creating ‘always good.’”」
We are linking the enhancement of REGAL's brand value with the new corporate mission, “Always Good,” and an integrated structure spanning products, functions and services. - FY2024-Q3RestatedAnnual report
「Based on the three-year medium-term management plan (fiscal 2023 to fiscal 2025), our group has identified improving profitability through fundamental structural reforms and building a business model that delivers high customer experience value through the effective use of digital data as key priorities, and will clarify each brand's concept and persona」
We continue the policy of clarifying each brand's concept and persona and linking them to the provision of products and services and enhanced customer experience value. - FY2024-Q2RestatedAnnual report
「By clarifying each brand's concept and persona and providing products, services and other offerings that respond appropriately and promptly to customers' needs and lifestyle changes」
We continue the policy of linking the clarification of each brand's concept and target market with the definition of its persona and the provision of products and services. - FY2024-Q1ReframedAnnual report
「We will clarify each brand's concept and persona」
We have expressed the existing policy of clarifying each brand's concept and target market as a brand strategy that also includes defining its persona. - FY2022AdvancedAnnual report
「From late September through December 2021, we implemented various promotional initiatives commemorating the 60th anniversary of the REGAL brand's arrival in Japan, including advertising via the internet, such as social media, and the launch of collaboration models with well-known brands and companies, highlighting the appeal of the leather shoes that are our core offering. In addition, in March, the peak demand season of the year, various promotional initiatives, including a campaign commemorating the 120th anniversary of our founding, proved effective」
In addition to initiatives marking the 60th anniversary of the REGAL brand's arrival in Japan, we implemented a promotional campaign for the 120th anniversary of our founding, adding specific milestones to our brand promotion efforts. - FY2022-Q3AdvancedAnnual report
「From late September through December 2021, we implemented various promotional initiatives commemorating the 60th anniversary of the REGAL brand's arrival in Japan, including advertising via the internet, such as social media, and the launch of collaboration models with well-known brands and companies. Net sales in the third quarter (from October 2021 through December 2021) increased 18.3% year on year, and we highlighted the appeal of the leather shoes that are our core offering.」
We implemented promotional initiatives commemorating the 60th anniversary of the REGAL brand's arrival in Japan, including advertising through social media and other channels and the launch of collaboration models. - FY2022-Q2AdvancedAnnual report
「From late September through December this year, we will implement various promotional initiatives commemorating the 60th anniversary of the REGAL brand's arrival in Japan, highlighting the appeal of the leather shoes that are our core offering.」
We formulated a specific plan to implement promotional initiatives from late September through December 2021 to commemorate the 60th anniversary of the REGAL brand's arrival in Japan. - FY2021-Q2AdvancedAnnual report
「In terms of promotional activities, we implemented various initiatives, including a campaign commemorating the 50th anniversary of the launch of REGAL Shoes, although」
We implemented a campaign commemorating the 50th anniversary of the launch of REGAL Shoes, putting specific brand promotional initiatives into practice. - FY2020RestatedAnnual report
「We will clarify the concept and target market for each brand and work to enhance brand value. For our core brand, REGAL, we will develop and propose highly competitive, high-value-added products so that it becomes widely recognised as the leading brand representing trust and reliability.」
We continue to clarify each brand's concept and target market, while enhancing awareness and value among our core brands. - FY2020-Q2RestatedAnnual report
「In the footwear retail business, we developed stores in response to changes in the market and lifestyles, while proposing products and promotional initiatives tailored to diversifying customer needs and regional characteristics. Through store operations, we worked to enhance brand value and expand business opportunities.」
We continue to pursue the enhancement of brand value through store operations and product and promotional proposals. - FY2020-Q1RestatedAnnual report
「We worked to enhance brand value and expand business opportunities through store operations.」
We continue to pursue the enhancement of brand value through store operations. - FY2019-Q3RestatedAnnual report
「We worked to enhance brand value and increase sales through store operations.」
We continue to enhance brand value and increase sales through store operations. - FY2019-Q2RestatedAnnual report
「We worked to enhance brand value and increase sales through store operations.」
We continue to enhance brand value and increase sales through store operations. - FY2019-Q1RestatedAnnual report
「We worked to enhance brand value and increase sales through store operations.」
We continue to enhance brand value through store operations. - FY2018RestatedAnnual report
「The company will continue to develop and propose competitive, high-value-added products so that Regal, its core brand, is widely recognized as a leading brand representing trust and credibility.」
The company continues to develop and propose high-value-added products so that Regal is recognized as a leading brand representing trust and credibility. - FY2018-Q3RestatedAnnual report
「We worked to enhance brand value and increase sales through store operations.」
We continue initiatives to enhance brand value and increase sales through store operations. - FY2018-Q2RestatedAnnual report
「We worked to enhance brand value and increase sales through store operations.」
We continue to enhance brand value through store operations. - FY2018-Q1RestatedAnnual report
「The company implemented measures to strengthen brand power by revamping its product development process and optimize inventory, and」
The company continues to pursue the strengthening of brand power through a revamped product development process as a means of enhancing the value of its core brand. - FY2017RestatedAnnual report
「The company will continue to develop and propose competitive, high-value-added products so that Regal, its core brand, is widely recognized as a leading brand representing trust and credibility.」
The company continues to develop and propose high-value-added products so that Regal is recognized as a leading brand representing trust and credibility. - FY2017-Q3RestatedAnnual report
「Going forward, the company will continue to develop and propose competitive, high-value-added products so that Regal, its core brand, is widely recognized as a leading brand representing trust and credibility.」
The company continues to develop and propose high-value-added products so that Regal is recognized as a leading brand representing trust and credibility. - FY2017-Q2RestatedAnnual report
「Going forward, the company will continue to develop and propose competitive, high-value-added products so that Regal, its core brand, is widely recognized as a leading brand representing trust and credibility.」
The company continues to develop and propose high-value-added products so that Regal is recognized as a leading brand representing trust and credibility. - FY2017-Q1First statedAnnual report
「The company is pursuing product and sales strategies to maintain and enhance the value of its core Regal brand. / Going forward, the company will continue to develop and propose competitive, high-value-added products so that Regal, its core brand, is widely recognized as a leading brand representing trust and credibility.」
The goal is to maintain and enhance the value and recognition of the core brand through the development and proposal of competitive, high-value-added products.