Building reach across broad customer segments through new brands and promotional activities

「As its "2026 Summer Collection," the Company launched new jewelry featuring motifs inspired by the midsummer sea, including the sun and splashing waves, with careful attention to every detail to create appealing designs focused on colored stones, diamonds, and gold and platinum materials. It also continued promotional activities, including styling videos, magazine placements and social media campaigns, to encourage customers to visit its stores.」

「We continue to develop new products in response to changing consumer needs and introduce new series and other products from our house brands “Pure Planets” and “Blessed Rain” as appropriate. We have also focused on promotions, including the release of styling videos on our website and elsewhere and the use of magazines and social media tools, to raise awareness of new jewelry and other products.」

「We will plan and develop new products with a strong focus on quality, design and concept, further enhancing our product lineup.」

「We continue to develop new products in response to changing consumer needs and introduce new series and other products from our house brands “Pure Planets” and “Blessed Rain” as appropriate. We have also focused on promotions, including the release of styling videos on our website and elsewhere and the use of magazines and social media tools, to raise awareness of new jewelry and other products.」

「In this environment, we enhanced our product lineup by leveraging our strength in the vertical integration system, while developing products to meet customers’ diverse needs, including a Winter Collection themed “Cosmic Forces” and featuring various celestial bodies, and a Holiday Collection available exclusively during the Christmas season. We also focused on promotions, including the release of styling videos on our website and elsewhere and the use of magazines and social media tools. As a result, store sales have remained above the previous year’s level, and profit performance has also exceeded the previous year.」

「Against this economic backdrop, we worked to further strengthen our sales capabilities by offering an extensive product lineup tailored to customer needs, improving the quality of our customer service and stepping up promotions using magazines and social media tools.」

「Against this economic backdrop, we sought to encourage customers to visit our stores by announcing the “2023 Summer Collection,” featuring color-stone jewelry designed around the motif of splashing water and cool diamond jewelry using platinum, while also conducting promotions such as distributing styling videos, securing magazine coverage and managing social media.」

「We continue to develop new products in response to changing consumer needs and introduce new collections for the house brands “Pure Planets” and “Blessed Rain” as appropriate. We also focused on media-based promotions, including magazine placements, the use of social media such as Instagram, Twitter and Facebook, and lending products for television dramas, to increase awareness of new jewelry and other products.」

「During the Christmas season, we sold numerous new jewelry products, including limited-edition botanical-themed products under the “Botanical Garden” theme as part of the Holiday Collection. We also created styling videos introducing ways to coordinate new jewelry with trend fashion and hair and makeup, and released them on our website and elsewhere, while focusing on promotions using the web, magazines and social media tools, resulting」

「Against this economic backdrop, we worked to attract store visits by developing and planning products that satisfy customers across a broad range of age groups, focusing on media-based promotions such as magazine placements, the use of social media including Instagram, Twitter and Facebook, and lending products for television dramas, and proactively communicating information.」

「We continue to develop new products in response to changing consumer needs and introduce new collections for the house brands “Pure Planets” and “Blessed Rain” as appropriate. We also communicate information through magazines and social media tools to increase awareness of new jewelry and other products.」

「In this environment, we focused on enhancing our product range by leveraging our strength, the Vertical Integration System and developing assortments that meet customers’ needs, while creating stores that improve customer satisfaction. During the Christmas season, we sold numerous new jewelry products, including “2021 Winter Limited” and “2021 Winter Collection,” and also focused on promotions using magazines and social media tools, resulting」

「We continue to develop new products in response to changing consumer needs and introduce new collections for the house brands “Pure Planets” and “Blessed Rain” as appropriate. We also communicate information through fashion magazines and social media tools to increase awareness of new jewelry and other products.」

「In this environment, we worked to enhance our product range and create stores that improve customer satisfaction by leveraging our strength, the Vertical Integration System. We also sold four “Winter Limited” designs as limited-edition products for Christmas and focused on promotional activities using magazines and social media tools.」

「During this period, we opened 2 new “Jewelry Tsutsumi” stores and 1 “TODAY’s DIAMONDS TSUTSUMI” store. We also leveraged our strength, the Vertical Integration System, to develop products that meet customers’ diverse needs and worked to provide beauty, dreams and satisfaction to more customers.」

「We continue to develop new products in response to changing consumer needs and introduce new collections for the house brands “Pure Planets” and “Blessed Rain” as appropriate. We also communicate information through fashion magazines and social media tools to increase awareness of new jewelry and other products.」

「In this environment, we leveraged our strength, the Vertical Integration System, to develop products that meet customers’ diverse needs and enhance our product range. During the Christmas season, we also sold four “Christmas Limited” designs inspired by diamond dust dancing on a holy night as limited-edition products, and focused on promotional activities using magazines and other media.」

「In this environment, we leverage our strength, the Vertical Integration System, to develop products that meet customers’ diverse needs, enhance our product range, and strengthen the branding of our products by introducing new collections and conducting promotional activities each season.」

「We launched the new jewelry brand “TODAY'ｓ DIAMONDS,” targeting women in their 20s and 30s, worked to acquire new customers, and pursued further strengthening of our sales capabilities through ongoing branding initiatives for the house brands “Pure Planets” and “Blessed Rain.”」

「As a new initiative, we launched the jewelry brand “TODAY's DIAMONDS,” targeting women in their 20s and 30s with a daily-use concept of “making every day a little more special with diamonds,” and opened its first store in Daikanyama.」

「In this environment, we leveraged our strength, the Vertical Integration System, to enhance our product range and meet customers’ diverse needs. We also worked to increase store visits by strengthening proactive communications through events and new product introductions using various social media tools, including Instagram, and by lending jewelry for use in popular films.」

「Against this economic backdrop, we worked to further strengthen our sales capabilities by promoting ongoing branding initiatives for the house brands “Pure Planets” and “Blessed Rain,” with a strong focus on quality, design and concept, while maintaining a customer-oriented approach, including improved customer service, to create stores supported by customers.」

「For our house brands “Blessed Rain” and “Pure Planets,” we introduced new collections and conducted ongoing promotional activities aimed at increasing product awareness. For Christmas, we introduced products designed to convey a special occasion, including the limited-edition “Christmas Limited” and the new “Christmas Collection,” to promote sales.」

「Against this economic backdrop, we worked to strengthen our sales capabilities by focusing on branding for the house brands “Pure Planets” and “Blessed Rain,” with a strong focus on quality, design and concept.」

「For our house brands “Blessed Rain,” inspired by “rain of blessings,” and “Pure Planets,” inspired by “the radiance of clear stars,” we pursued promotional activities aimed at increasing product awareness by regularly introducing new collections.」

「Against this backdrop, we worked to develop new products by leveraging the strengths of our integrated manufacturing and sales operations, promote our products through fashion magazines and social media tools, and improve operating efficiency.」

「We have promoted various products, including the house brands “Pure Planets” and “Blessed Rain.”」

「We actively promoted the renewal of existing stores to revitalize them, launched the new brands “Pure Planets” and “Blessed Rain,” with a strong focus on quality, design and concept, and worked to strengthen our sales capabilities by pursuing branding aimed at broader customer segments through promotional activities, including placements in fashion magazines and the use of social media tools.」