AGP2020's six core strategies

「2018年に計画を修正し、成長拡大ではなく収益性フォーカスへの方向転換を実施いたしました。」

「Based on the medium-term management plan ASICS Growth Plan (AGP) 2020, covering fiscal 2016 through fiscal 2020, we are implementing seven core strategies shared across the Group in our three business domains: (1) the Athletic Sports business domain, (2) the Sports Lifestyle business domain, and (3) the Health and Comfort business domain, while working to expand and strengthen our operations.」

「Based on the medium-term management plan ASICS Growth Plan (AGP) 2020, covering fiscal 2016 through fiscal 2020, we are implementing seven core strategies shared across the Group in our three business domains: (1) the Athletic Sports business domain, (2) the Sports Lifestyle business domain, and (3) the Health and Comfort business domain, while working to expand and strengthen our operations.」

「Based on the medium-term management plan ASICS Growth Plan (AGP) 2020, covering fiscal 2016 through fiscal 2020, we are implementing seven core strategies shared across the Group in our three business domains: (1) the Athletic Sports business domain, (2) the Sports Lifestyle business domain, and (3) the Health and Comfort business domain, while working to expand and strengthen our operations.」

「Based on the medium-term management plan ASICS Growth Plan (AGP) 2020, covering fiscal 2016 through fiscal 2020, we are implementing seven core strategies shared across the Group in our three business domains: (1) the Athletic Sports business domain, (2) the Sports Lifestyle business domain, and (3) the Health and Comfort business domain, while working to expand and strengthen our operations.」

「Based on the medium-term management plan ASICS Growth Plan (AGP) 2020, covering fiscal 2016 through fiscal 2020, we are implementing seven core strategies shared across the Group in our three business domains: (1) the Athletic Sports business domain, (2) the Sports Lifestyle business domain, and (3) the Health and Comfort business domain, while working to expand and strengthen our operations.」

「Based on the medium-term management plan ASICS Growth Plan (AGP) 2020, covering fiscal 2016 through fiscal 2020, we are implementing seven core strategies shared across the Group in our three business domains: (1) the Athletic Sports business domain, (2) the Sports Lifestyle business domain, and (3) the Health and Comfort business domain, while working to expand and strengthen our operations.」

「Based on the medium-term management plan ASICS Growth Plan (AGP) 2020, covering fiscal 2016 through fiscal 2020, we are implementing seven core strategies shared across the Group in our three business domains: (1) the Athletic Sports business domain, (2) the Sports Lifestyle business domain, and (3) the Health and Comfort business domain, while working to expand and strengthen our operations.」

「⑤ コア戦略 (ⅰ) DTCマインドへの転換 ・商品企画から販売まですべてのプロセスを、お客様と直接的なコミュニケーションが可能なDTC起点に転換する。 (ⅱ) 顧客基盤の拡大 ・新たなお客様(女性、若者、新興国)を理解し、開拓する ・従来のスポーツシーンだけでなく、ライフスタイルシーンでも選ばれるブランドになる (ⅲ) 一貫したブランディング ・全世界で一貫したブランドをお客様へ伝え、情緒的なつながりを深める (ⅳ) 差別化されたイノベーションの創出 ・お客様のライフスタイルや体験に大きな変化をもたらす革新的な商品・サービス・プロセスを創出する (ⅴ) デジタルを通じたスポーツライフの充実 ・デジタルの力を活用し、お客様がスポーツから得る充実感を高める (ⅵ) 卓越したオペレーションの追求 ・従来の業務プロセスを変革し、データに基づいた意思決定により収益性を高め、持続的な成長を実現する ・開発生産体制を変革し、社会と環境の持続可能な発展を支える (ⅶ) 個人とチームの成長 ・お客様に期待を上回る価値を届けるため、個人およびチームの能力を高める」

「Based on the medium-term management plan ASICS Growth Plan (AGP) 2020, covering fiscal 2016 through fiscal 2020, we are implementing seven core strategies shared across the Group in our three business domains: (1) the Athletic Sports business domain, (2) the Sports Lifestyle business domain, and (3) the Health and Comfort business domain, while working to expand and strengthen our operations.」

「Based on the medium-term management plan ASICS Growth Plan (AGP) 2020, covering fiscal 2016 through fiscal 2020, we are implementing seven core strategies shared across the Group in our three business domains: (1) the Athletic Sports business domain, (2) the Sports Lifestyle business domain, and (3) the Health and Comfort business domain, while working to expand and strengthen our operations.」

「当社は、2016年から2020年度までの中期経営計画「ASICS Growth Plan (AGP) 2020」に基づき、３つの事業領域である①アスレチックスポーツ事業領域、②スポーツライフスタイル事業領域および③健康快適事業領域において、当社グループ共通の７つのコア戦略を遂行し、事業の拡大・強化に取り組んでおります。 販売費及び一般管理費は、多様なデジタル戦略を展開するための費用の増加などにより、38,286百万円と前年同期間比4.1％の増加となりました。」

「② Core strategies (ⅰ) Shift to a DTC mindset ・Shift all processes, from product planning through sales, to a DTC-based approach that enables direct communication with customers (ⅱ) Expand the customer base ・Understand and develop new customer segments, including women, young people and emerging markets (ⅲ) Consistent branding ・Communicate a consistent brand worldwide and deepen emotional connections with customers (ⅳ) Create differentiated innovation ・Create innovative products, services and processes that bring major changes to customers’ lifestyles and experiences (ⅴ) Enrich sports lives through digital ・Use digital capabilities to enhance the fulfillment customers derive from sport (ⅵ) Pursue operational excellence ・Transform existing business processes, improve profitability through data-driven decision-making and achieve sustainable growth ・Transform the development and production system to support the sustainable development of society and the environment (ⅶ) Growth of individuals and teams ・Enhance individual and team capabilities to deliver value that exceeds customer expectations」

「We are implementing six core strategies common across the Company—“Shift to a DTC mindset,” “Expand the customer base,” “Consistent branding,” “Create differentiated innovation,” “Pursue operational excellence” and “Growth of individuals and teams”—as well as category-specific strategies for running, training, core performance sports and lifestyle, among others, in an effort to expand and strengthen the business.」

「We are implementing six core strategies common across the Company—“Shift to a DTC mindset,” “Expand the customer base,” “Consistent branding,” “Create differentiated innovation,” “Pursue operational excellence” and “Growth of individuals and teams”—as well as category-specific strategies for running, training, core performance sports and lifestyle, among others, in an effort to expand and strengthen the business.」