Differentiating Cosmetics and Health Foods on the Back of Research Results

「Health food sales performed well as Nippi Collagen 100 continued to gain fixed customers, despite the impact of higher prices on consumer sentiment. In terms of profit, strong sales of both cosmetics and health foods absorbed the increase in advertising expenses, resulting in higher sales and profit. As a result, sales in the cosmetics-related business were ¥8,256 million, up 7.2% year on year, while operating profit and segment profit were ¥1,339 million, up 31.9%.」

「健康食品の販売は、物価高騰による消費マインドへの影響はあったものの、「ニッピコラーゲン１００」の固定客化が引き続き進んだことにより、好調に推移しました。」

「Cosmetics sales struggled somewhat, while health food sales increased as Nippi Collagen 100 continued to gain fixed customers despite the impact of higher prices on consumer sentiment. Costs increased due to higher advertising expenses, but the business ended the period with higher profit. As a result, sales were ¥4,021 million, up 7.4% year on year, while operating profit and segment profit were ¥582 million, up 22.6%.」

「Cosmetics sales struggled amid intensifying competition, but the company focused on developing new customer segments, including through the launch in October 2024 of a highly distinctive new product containing laminin. Health food sales were partly affected by reports about health hazards associated with health food supplements, but sales increased as Nippi Collagen 100 continued to grow.」

「Sales of basic cosmetics struggled amid intensifying competition despite a rebound after the COVID-19 pandemic. By contrast, sales of health foods continued to grow, and sales of Nippi Collagen 100 increased despite the impact of media reports about health hazards associated with health food supplements. As a result, sales were ¥3,743 million, up 1.1% year on year, while operating profit and segment profit were ¥474 million, up 8.5%.」

「In the cosmetics division, as consumer behavior began to shift back to physical stores after the COVID-19 pandemic and disparities emerged among companies in the direct-to-consumer cosmetics market, the company launched new products in autumn 2023 and performed steadily while working to raise brand awareness and acquire new customers. The health foods division continued to perform well against a backdrop of persistently high health consciousness.」

「Growth in the direct-to-consumer market slowed as pandemic-driven demand subsided, and profit declined because advertising expenditure to acquire new customers was concentrated. As a result, sales were ¥5,713 million, up 17.2% year on year, while operating profit and segment profit were ¥582 million, down 5.5%.」

「Cosmetics sales increased as demand recovered with more opportunities for people to go out. Health food sales also performed steadily, with Nippi Collagen 100 continuing to sell well against a backdrop of growing health consciousness. Growth in the direct-to-consumer market slowed as pandemic-driven demand subsided, and profit declined because advertising expenditure to acquire new customers was concentrated. As a result, sales were ¥3,702 million, up 18.1% year on year, while operating profit and segment profit were ¥437 million, down 15.5%.」

「Cosmetics sales increased as demand became more evident after the COVID-19 pandemic. Health food sales also performed steadily, with repeat customers continuing to purchase Nippi Collagen 100. However, profit declined because advertising expenditure was concentrated on further strengthening new customer acquisition. As a result, sales were ¥1,828 million, up 15.5% year on year, while operating profit and segment profit were ¥81 million, down 64.1%.」

「As a result, sales in the cosmetics-related business were ¥6,544 million, up 8.8% year on year, while operating profit and segment profit were ¥872 million, up 20.4%.」

「Cosmetics sales struggled as competition intensified in the skincare direct-to-consumer market, but the health food Nippi Collagen 100 continued to perform well against a backdrop of growing health consciousness. As a result, sales were ¥4,874 million, up 9.5% year on year, operating profit was ¥616 million, up 44.3%, and segment profit was ¥616 million, up 71.8%.」

「Cosmetics sales struggled as competition intensified in the skincare direct-to-consumer market, but the health food Nippi Collagen 100 continued to perform well against a backdrop of growing health consciousness. As a result, sales were ¥3,135 million, up 10.2% year on year, operating profit was ¥517 million, up 21.8%, and segment profit was ¥517 million, up 36.4%.」

「Cosmetics sales struggled as competition intensified in the skincare direct-to-consumer market, but the health food Nippi Collagen 100 continued to perform well against a backdrop of growing health consciousness. As a result, sales were ¥1,583 million, up 8.2% year on year, operating profit was ¥228 million, up 0.7%, and segment profit was ¥228 million, up 12.1%.」

「As a result, sales in the cosmetics-related business were ¥6,012 million, up 15.5% year on year, operating profit was ¥725 million, up 79.2%, and segment profit was ¥725 million, up 132.2%.」

「Cosmetics sales remained at the previous fiscal year's level despite the impact of the COVID-19 pandemic. Nippi Collagen 100 continued to perform well against a backdrop of growing health consciousness and the advantages of direct-to-consumer sales. As a result, sales were ¥4,453 million, up 16.5% year on year, operating profit was ¥426 million, up 53.2%, and segment profit was ¥358 million, up 70.9%.」

「Cosmetics sales remained at the previous fiscal year's level despite the impact of the COVID-19 pandemic. Nippi Collagen 100 continued to perform well against a backdrop of growing health consciousness and the advantages of direct-to-consumer sales. As a result, sales were ¥2,844 million, up 20.0% year on year, operating profit was ¥424 million, up 95.1%, and segment profit was ¥379 million, up 120.3%.」

「Cosmetics sales remained at the previous fiscal year's level despite the impact of the COVID-19 pandemic. Nippi Collagen 100 continued to perform well against a backdrop of growing health consciousness and the advantages of direct-to-consumer sales. As a result, sales were ¥1,464 million, up 25.8% year on year, operating profit was ¥226 million, up 119.7%, and segment profit was ¥203 million, up 154.0%.」

「The health foods division performed well against a backdrop of growing health consciousness and the convenience of direct-to-consumer sales. As a result, sales in the cosmetics-related business were ¥5,204 million, up 12.2% year on year, operating profit was ¥404 million, up 31.0%, and segment profit was ¥312 million, up 73.0%.」

「Cosmetics sales declined due to lower consumer sentiment as people refrained from going out amid the COVID-19 pandemic, while health foods performed well against a backdrop of growing health consciousness and the convenience of direct-to-consumer sales. As a result, sales were ¥3,822 million, up 8.5% year on year, operating profit was ¥278 million, up 280.9%, and segment profit was ¥209 million, compared with a segment loss of ¥21 million in the same quarter of the previous year.」

「Cosmetics sales declined due to the increase in time spent at home and lower consumer sentiment resulting from the COVID-19 pandemic, while health foods performed steadily against a backdrop of rising demand for direct-to-consumer sales and growing health consciousness. Advertising expenditure was concentrated on more efficient media as advertising efficiency had been trending lower due to the pandemic. As a result, sales were ¥2,371 million, up 1.7% year on year, operating profit was ¥217 million, up 163.9%, and segment profit was ¥172 million, up 740.7%.」

「Health foods performed steadily against a backdrop of rising demand for direct-to-consumer sales and growing health consciousness. Advertising expenditure was concentrated on more efficient media as advertising efficiency had been trending lower due to the COVID-19 pandemic. As a result, sales were ¥1,164 million, up 2.3% year on year, operating profit was ¥103 million, compared with an operating loss of ¥24 million in the same quarter of the previous year, and segment profit was ¥80 million, compared with a segment loss of ¥54 million in the same quarter of the previous year.」

「The cosmetics division focused on advertising and worked to develop new target customers through new product launches in the growing direct-to-consumer market. New customers increased and performance was strong in the first half, but the division struggled in the second half due to the consumption tax hike. The health foods division continued to perform well, helped by the effectiveness of advertising. As a result, sales in the cosmetics-related business were ¥4,639 million, up 5.3% year on year, operating profit was ¥308 million, up 15.4%, and segment profit was ¥180 million, up 25.8%.」

「Skincare cosmetics performed steadily through September 2019 against a backdrop of an expanding direct-to-consumer market, but struggled following the consumption tax hike. By contrast, health foods were unaffected by the tax hike and performed steadily, with repeat customer purchases maintained. Advertising expenditure was increased to expand new customer acquisition. As a result, sales were ¥3,523 million, up 6.2% year on year, operating profit was ¥73 million, down 40.4%, and the segment reported a loss of ¥21 million, compared with segment profit of ¥30 million in the same quarter of the previous year.」

「Health foods performed steadily as repeat purchases by existing customers were maintained. Although the company continued to struggle to acquire new customers, signs of a recovery began to emerge following a review of customer incentives and other measures. Advertising efficiency in the cosmetics business improved, and advertising expenditure was increased to expand sales. As a result, sales were ¥2,330 million, up 9.0% year on year, operating profit was ¥82 million, down 22.0%, and segment profit was ¥20 million, down 53.1%.」

「Skincare cosmetics performed steadily against a backdrop of the continuing strength of the direct-to-consumer market, with particularly strong growth in new customers acquired through the web. Health foods also performed steadily, despite difficulties in acquiring new customers, as existing customers were successfully retained as repeat purchasers. Advertising efficiency in the cosmetics business improved, and advertising expenditure was increased to expand sales. As a result, sales were ¥1,138 million, up 5.7% year on year, operating loss was ¥24 million, compared with operating profit of ¥23 million in the same quarter of the previous year, and segment loss was ¥54 million, compared with a 742.9% increase from the previous year.」

「The cosmetics division focused on acquiring new customers and promoting sales through the web in the expanding direct-to-consumer market, while working to strengthen and expand PR activities. As a result, brand awareness improved and signs of a recovery in the number of customers began to emerge. In the health foods division, Nippi Collagen 100 continued to perform well against a backdrop of growing health consciousness. Although advertising expenditure increased slightly, higher sales and improved advertising efficiency led to an improvement in profit margins. As a result, sales in the cosmetics-related business were ¥4,407 million, up 10.0% year on year, operating profit was ¥267 million, up 13.3%, and segment profit was ¥143 million, up 31.8%.」

「Strengthening the branding strategy, including sponsoring TV programs, raised awareness of skincare cosmetics, and signs of an effect from retaining existing customers began to emerge. Sales of Nippi Collagen 100 continued to expand against a backdrop of growing health consciousness.」

「Skincare cosmetics gained awareness and expanded their customer base through efforts to strengthen branding, including sponsoring TV programs. Sales of health foods centered on Nippi Collagen 100 continued to grow, with sales exceeding those in the same quarter of the previous year.」

「Skincare cosmetics showed signs of higher brand awareness and customer growth as a result of efforts to strengthen branding. Interest in collagen remained high against a backdrop of growing health consciousness, and health foods grew in both new customer acquisition and repeat purchases, expanding sales of the core product Nippi Collagen 100.」

「The cosmetics division focused on proactive communications, including holding new product launch events, amid continued intensifying competition in the anti-aging segment of the direct-to-consumer cosmetics market. It also focused on promotional activities to expand sales channels through the web. In the health foods division, sales of Nippi Collagen 100 remained strong as consumer interest in collagen increased against a backdrop of growing health consciousness. Advertising efficiency improved, and new customer acquisition progressed steadily. As a result, sales in the cosmetics-related business were ¥4,008 million, up 15.2% year on year, and operating profit was ¥236 million, up 10.3%.」

「Skincare cosmetics continued to struggle amid intensifying competition. Health foods grew against a backdrop of rising consumer interest in collagen. Profit increased as advertising efficiency improved. As a result, sales were ¥2,983 million, up 16.5% year on year, operating profit was ¥221 million, up 106.9%, and segment profit was ¥126 million, up 1,042.1%.」

「Skincare cosmetics continued to struggle amid intensifying competition. Health foods grew against a backdrop of rising consumer interest in collagen. Profit margins improved as advertising efficiency increased. As a result, sales were ¥1,906 million, up 16.7% year on year, operating profit was ¥212 million, up 323.4%, and segment profit was ¥168 million, up 174.6%.」

「Cosmetics continued to struggle as competition intensified. By contrast, health foods grew against a backdrop of rising consumer interest in collagen. Advertising efficiency improved and was reflected in the operating margin. As a result, net sales were ¥945 million, up 14.3% year on year, operating income was ¥82 million, up 212.6%, and segment profit was ¥52 million, up 63.5%.」

「In cosmetics, competition in the anti-aging cosmetics market intensified, but a focus on online sales increased new orders through the Web. The health food division recorded higher sales and profit against a backdrop of growing health consciousness.」

「In cosmetics, the number of health food customers and health food sales increased through a review of advertising content and more efficient use of advertising media, but customer acquisition for cosmetics, including Skin Care Cream, remained sluggish and the business struggled. Expenses declined substantially as a result of efforts to spend advertising and promotional costs more efficiently.」

「In cosmetics, the number of health food customers and health food sales increased through a review of advertising content and more efficient use of advertising media, but customer acquisition for cosmetics, including Skin Care Cream, remained sluggish and the business struggled.」

「In cosmetics, the effect of advertising had yet to gain traction, and customer acquisition for the core Skin Care Cream product remained sluggish, resulting in difficulties. By contrast, the number of health food customers and health food sales increased as the company reviewed its advertising content and used advertising media more efficiently. Expenses were also reduced substantially through more efficient spending on advertising and promotion.」

「The company will promote awareness of the superiority of its products based on the research成果 of its Biomatrix Research Institute, further differentiate them from competitors' products, and seek to acquire new customers and retain existing ones.」