Embedding the Corporate DNA Through the Sun Messe Philosophy
First written in FY2024. 2 of 3 entries say "Reframed", first in FY2026-H1. Latest entry: FY2026.
Sun Messe moved to the "Worse" side of this theme in 2025, the same year as the typical company in this theme.
The whole theme swung hardest in 2022: 3 of 17 companies on the "Worse" side.
12 other companies' latest entry also says "Reframed".
- FY2026ReframedAnnual report
「To realize its purpose, the company also established at the same time a mission, vision, and values to be shared across the Group.」
In addition to revising the Sun Messe Philosophy, its management philosophy, and corporate creed, the company developed a new management philosophy framework consisting of a mission, vision, and values to realize its purpose. - FY2026-H1ReframedAnnual report
「We revised our management philosophy and corporate credo, which are part of our group's DNA and the foundation of management, and established our first corporate purpose: “Designing inspiration through communication and technological expertise.”」
The company moved from its previous efforts to embed the Sun Messe Philosophy to revising its management philosophy and corporate creed and establishing its first corporate purpose. - FY2024First statedAnnual report
「In 2020, the company formulated the Sun Messe Philosophy, which defines "what makes Sun Messe unique," toward its vision for its 100th anniversary in 2035. It partially revised the philosophy in 2024 and is working to embed it throughout the company.」
The company first presented, as an independent theme, its initiative to embed throughout the company the qualities that define it, which it formulated as the Sun Messe Philosophy toward its 100th anniversary and partially revised in 2024.