Development of Global Specifications and Protection of Intellectual Property in Connection with Overseas Expansion
First written in FY2017-Q2. 1 of 2 entries say "Advanced", first in FY2019. Latest entry: FY2019.
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- FY2019AdvancedAnnual report
「Unlike the existing magnetic structure, in which pieces connect edge to edge, the new “Freestyile” parts set can also connect face to face, enabling users to create new constructions and increasing the number of new purchasers. The series is protected by patents as a measure against imitation and is a strategic product intended to enhance the value of the Magna-Tiles brand.」
The company states that a new Magna-Tiles product introduced a new magnetic structure, increasing the number of new purchasers while also being protected by patents as a measure against imitation. - FY2017-Q2First statedAnnual report
「During the cumulative second-quarter period, the company incurred expenses not recorded in the previous year, including testing for global product specifications associated with overseas expansion and costs related to the protection of trademarks and other intellectual property. In overseas sales, however, the increase in gross profit from higher revenue resulted in operating profit exceeding the previous year’s level.」
The company identifies testing for overseas expansion and the protection of trademarks and intellectual property as specific measures undertaken.