People (7865) · InitiativeAchieved
Business Selection and Concentration Following the End of Production of the Popo-chan Doll Series
First written in FY2024-Q3. 1 of 2 entries say "Achieved", first in FY2024. Latest entry: FY2024.
2entries
2years
0from disclosures
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Exit from the Existing Category Following the End of Manufacturing of the “Popo-chan” Doll SeriesA theme 1 companies write about · 0 as a headwind · 1 as a tailwind
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- FY2024AchievedAnnual report
「In these circumstances, with the aim of improving profitability, a medium-term issue, we ended manufacturing of the doll “Popo-chan Series” in the dolls and making toys category, following our withdrawal from the bicycle business. The series had previously been a pioneer of the doll-with-child trend.」
The Popo-chan Series advanced from the announcement stage to the stage at which manufacturing was actually discontinued. - FY2024-Q3First statedAnnual report
「During the current fiscal year, following the withdrawal from the bicycle business, we announced the end of manufacturing of the doll “Popo-chan Series” in the dolls and making toys category.」
As part of the discontinuation of existing categories to concentrate resources on new business development, the company explicitly announced for the first time the end of manufacturing of the Popo-chan Series. It stated that the announcement generated consumer response and media inquiries and resulted in stockouts at stores.