Developing Distributors in New Countries and Promoting the People Brand
First written in FY2018. 2 of 6 entries say "Restated". Latest entry: FY2024.
- FY2024SoftenedAnnual report
「Short-term measures to be implemented during the 48th fiscal year ③ Improving profitability We will discontinue investment in products other than priority products, halt aggressive sales activities in the United States and China, where costs are high and results cannot be expected, and review our capital investment plans.」
The policy has changed from expanding the penetration of overseas brands to discontinuing aggressive sales in the United States and China, where costs are high and results cannot be expected, and concentrating resources on priority regions and products. - FY2021RestatedAnnual report
「The development and expansion of overseas sales channels for infant and toddler toys under the company’s own brand, which was the purpose of establishing the subsidiary, is continuing with the cooperation of a U.S. partner in order to achieve its objectives efficiently.」
Even while liquidation proceedings for the U.S. subsidiary are under way, the group continues to develop and expand overseas sales channels in cooperation with U.S. partners. - FY2020ReframedAnnual report
「As one such measure, the Company decided to dissolve its US consolidated subsidiary, which had continued to underperform since its establishment, at the end of the fiscal year and rebuild its approach to expanding the Company’s brand in Europe and the United States.」
The Company has shifted its policy from expanding sales through its US subsidiary to rebuilding its overall approach to expanding the brand in Europe and the United States. - FY2020-Q3ReframedAnnual report
「The development and expansion of overseas sales channels for infant and toddler toys under the company’s own brand, which was the purpose of establishing the subsidiary, will continue going forward with the cooperation of an appropriate partner in order to achieve its objectives efficiently.」
Regarding the overseas expansion of the People brand, the Company has indicated a policy of changing the entity responsible from continued reliance on its US subsidiary to cooperation with appropriate partners. - FY2019RestatedAnnual report
「Building on efforts by its US subsidiary to strengthen awareness of the People brand, the Company will further develop markets, including China, and work to establish a stable outlook for its overseas business.」
The Company continues to pursue a policy of developing markets, including China, on the foundation of stronger brand awareness established by its US subsidiary. - FY2018First statedAnnual report
「The Company will use the consolidated fiscal year in which its subsidiary became part of the consolidated group as an opportunity to actively promote People-branded products from a medium-term perspective, including by developing distributors in countries where it has not yet entered.」
The Company states that, following the consolidation of its US subsidiary, it will pursue the development of distributors in untapped countries and promote People-branded products over the medium term.