People (7865) · InitiativeFirst stated

Unearthing latent demand for educational products beyond the toy market

First written in FY2020-Q1. . Latest entry: FY2020-Q1.

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FY2020-Q1First statedAnnual report
「The "Educational Crayons for One-Year-Olds" set (¥1,680 excluding tax), comprising "two-handed drawing" crayons suitable for a 1-year-old's first drawing experience and a DVD designed to spark interest in drawing, represents an effort to unlock latent demand for educational products beyond the toy category. We have launched a campaign with prominent in-store displays, including the use of in-store monitors.」
To develop latent demand for educational products beyond the toy category, the company launched a set product comprising two-handed drawing crayons and a DVD, and began a campaign using in-store monitors and other tools.

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