Gaining market share by launching new products in the girls' hobby market
First written in FY2017-Q3. 15 of 16 entries say "Advanced", first in FY2018-Q1. Latest entry: FY2023.
18 other companies' latest entry also says "Advanced".
- FY2023AdvancedAnnual report
「The Sumikko Gurashi World DIY Set, launched as a limited-time product, sold out by year-end.」
In the highly competitive girls' hobby market, a limited-time Neji Hapi product sold out by year-end, demonstrating concrete sales results from the market-share initiative. - FY2023-Q3AdvancedAnnual report
「While the doll series remains sluggish, the Neji Hapi DIY-toy series has maintained a certain level of popularity. The Sumikko Gurashi World DIY Set, launched as a limited-time product, is expected to sell out by year-end as planned.」
In the highly competitive girls' hobby market, the Neji Hapi series maintained a certain level of popularity, and the Sumikko Gurashi World DIY Set reached the stage where a sell-out by year-end was expected. - FY2023-Q2AdvancedAnnual report
「The Company launched initiatives centered on toys and gender.」
In connection with the girls' hobby business, the Company began initiatives centered on toys and gender. - FY2023-Q1AdvancedAnnual report
「Media interviews have also increased for Neji Hapi as a toy with a thematic connection to the SDGs through “toys and gender,” and the Company will continue working toward a new launch around July.」
Regarding the Neji Hapi series, media interviews have increased as it is positioned as a toy centered on gender, and the Company is working toward a new launch around July. - FY2022AdvancedAnnual report
「In particular, products such as the Neji Hapi Sumikko Gurashi Mega DIY Set, featuring popular characters, performed well, selling out soon after launch.」
In the girls' hobby market, a product combining Neji Hapi with popular characters was introduced and achieved the sales result of selling out soon after launch. - FY2022-Q3AdvancedAnnual report
「In the Neji Hapi DIY-toy series, which draws out children's creativity, the Company launched the Sumikko Gurashi Mega DIY Set, a collaboration product with the popular Sumikko Gurashi characters, in the third quarter. It sold out quickly and attracted attention.」
A collaboration product with Sumikko Gurashi was launched in the Neji Hapi series in the third quarter and sold out quickly. - FY2022-Q1AdvancedAnnual report
「In the latter half of the first quarter, the Company launched the Mega DIY Set as a new Neji Hapi product. It combines a realistic electric screwdriver with a paint roller for decoration, allowing children to enjoy house DIY projects in progressive steps and broadening the scope of play.」
The Mega DIY Set was introduced in the Neji Hapi series, expanding the scope of play through step-by-step house DIY using an electric screwdriver and paint roller. - FY2021AdvancedAnnual report
「The Neji Hapi Sumikko Gurashi Standard Set, a new product that lets children enjoy the world of the popular Sumikko Gurashi characters, became popular as a Christmas gift and attracted attention, selling out by year-end. It was priced at ¥4,580.」
Amid competition in girls' hobbies, a new Neji Hapi product featuring Sumikko Gurashi was introduced and achieved the sales result of selling out by year-end. - FY2021-Q3AdvancedAnnual report
「In the Neji Hapi series of girls' hobby toys, which has reached its third anniversary and is selling well, the Company launched 3 products in October, the final month of the third quarter, including the Sumikko Gurashi Standard Set, which lets children enjoy the world of the popular Sumikko Gurashi characters. The products attracted strong interest from distributors even before launch because of the attention they generated.」
The disclosure states that 3 products, including the Sumikko Gurashi Standard Set, were launched in October in the Neji Hapi series and attracted strong interest from distributors before launch. - FY2020AdvancedAnnual report
「In girls' hobbies, the Company sought to revitalize the category by launching new products in the Neji Hapi DIY-toy series.」
The Company introduced new Neji Hapi products in girls' hobbies, promoting the revitalization of the category. - FY2020-Q2AdvancedAnnual report
「The Neji Hapi DIY-toy series, which enjoys enduring popularity and typically gains momentum at year-end, has introduced new DIY tools such as Paint Style at ¥3,680 before tax and Engineer Style at ¥3,980 before tax, which can be enjoyed by all genders, in an effort to uncover new customer needs.」
Paint Style and Engineer Style were introduced in the Neji Hapi series, with efforts under way to uncover new customer needs ahead of year-end demand. - FY2019AdvancedAnnual report
「In girls' hobbies, the Company launched Neji Hapi at ¥3,980 before tax as a DIY activity for girls aged 5 and older. The toy uses a cute electric screwdriver popular with girls and glittering star- and jewel-like screws to make jewelry boxes, pencil cases and other items by hand with Neji Hapi boards and decorative parts. It received strong reviews from distributors, and in-store events attracted favorable attention. Among the many competing girls' hobby products, it gained the support of girls and their mothers, entered the sales rankings and became a standard product.」
The Neji Hapi DIY toy for girls aged 5 and older received favorable reviews from distributors and at in-store events, entered the sales rankings and became a standard product. - FY2019-Q3AdvancedAnnual report
「In October, the Company launched Ito Nyan's Kurutto Roll'n at ¥3,980 before tax and began a campaign to capture share of year-end demand with a unique toy for the girls' knitting-toy market, which sees annual demand. The Ito Nyan character helps even young children easily produce high-quality knitted items.」
The disclosure states that a new product was introduced to the girls' knitting-toy market and that a campaign targeting share of year-end demand began in October. - FY2019-Q2AdvancedAnnual report
「In girls' hobbies, the Company launched Neji Hapi, a DIY toy targeting girls aged 5 and older rather than boys, at ¥3,980 before tax. Its popularity with distributors exceeded expectations, leading to shipments for the initial launch.」
The disclosure states that the Company launched Neji Hapi, a DIY toy for girls aged 5 and older, resulting in distributor popularity exceeding expectations and shipments for the initial launch. - FY2018-Q1AdvancedAnnual report
「In this category, the Company is also seeking to expand sales through girls' hobby products not previously included in its lineup, such as Kira Kira Mofurina at ¥3,480 before tax, which targets 4-year-old girls and makes it easy to create cute pom-pom accessories.」
The Company launched girls' hobby products such as Kira Kira Mofurina for 4-year-old girls, working to expand sales with products not previously included in its lineup. - FY2017-Q3First statedAnnual report
「Within girls' toys, the Company is seeking to win market share by launching new products such as the “Kitchen Debut at Age 2” series in the girls' hobby market, which has become fiercely contested as the number of products has surged.」
The disclosure states that the Company is seeking to win market share in the girls' hobby market by introducing products such as the “Kitchen Debut at Age 2” series.