Announced details
Kids' amusement and commercial amusement games
Total plays surpassed 200 million as of 21 February 2026, reaching this level 591 days after launch.
Total plays as of 21 February 2026: 200 million
Marvelous Inc. jointly operates Pokémon Frienda with the company. Production and sales are also conducted jointly.
President and Representative Director: Kondo Toshihisa (近藤歳久); location: Katsushika-ku, Tokyo. Other details: not disclosed.
Eligible locations: all stores equipped with Pokémon Frienda. Individual locations: not disclosed.
Play fee: ¥100 (including tax), plus ¥100 (including tax) per Frienda Pick dispensed; up to ¥600 (including tax) per play
The company does not address Contract Value / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Pokémon Frienda, Debut Support! Get Your Pokémon! Campaign, Pokémon Frienda: Three Unprecedented Missions |
| Counterparty | 株式会社タカラトミーアーツ |
| Counterparty overview | President and Representative Director: Kondo Toshihisa (近藤歳久); location: Katsushika-ku, Tokyo. Other details: not disclosed. |
| Relationship with the Company | Marvelous Inc. jointly operates Pokémon Frienda with the company. Production and sales are also conducted jointly. |
| Offering price | Play fee: ¥100 (including tax), plus ¥100 (including tax) per Frienda Pick dispensed; up to ¥600 (including tax) per play |
| Launch date | Pokémon Frienda has been in operation since 11 July 2024. The first campaign is scheduled to start on 11 April 2026, the second on 29 April 2026, and the third on 30 May 2026, with the initiatives to be rolled out sequentially. |
| Applicable area | Kids' amusement and commercial amusement games |
| Location | Eligible locations: all stores equipped with Pokémon Frienda. Individual locations: not disclosed. |
| Location scale | 1–2 players per machine. Machine dimensions: 1,237 mm wide × 846 mm deep × 1,796 mm high; weight: approximately 210 kg. |
| Quantitative Effects | Total plays surpassed 200 million as of 21 February 2026, reaching this level 591 days after launch. |
| Usage history | Total plays as of 21 February 2026: 200 million |
Items this document does not state (7)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Usage of Pokémon Frienda expanded. The campaign is intended to let players experience the world of the Pokémon series and to make the game enjoyable for first-time players as well.