A Return to the Roots of BESS Sales and Cultivation-Based Sales
First written in FY2023. 3 of 7 entries say "Reframed", first in FY2024. Latest entry: FY2026-H1.
No other company in this theme has enough history to compare yet.
- FY2026-H1ReframedAnnual report
「We have reaffirmed that creating memorable experiences focused on human sensibilities is the added value of the BESS brand. In addition to our existing detached-home construction business, we are expanding our business for corporate customers, creating new fans through accommodation facilities and rental housing, and engaging in activities that contribute to local communities through collaboration with local governments and companies.」
The company has reframed the return to the roots of BESS sales and its long-term customer-building approach around creating memorable experiences based on human sensibilities, while expanding into corporate business, accommodation and rental housing, and collaboration with local governments and companies. - FY2025-H1ReframedAnnual report
「We are promoting the “Oasis business,” which opens the BESS brand we have built and nurtured to the outside world and creates a “heart’s oasis” together with parties that strongly identify with BESS, including other companies and local governments.」
The company has expanded its positioning from a long-term customer-building approach centered on LOGWAY experiences to the “Oasis business,” created through collaboration with parties that strongly identify with BESS, including companies and local governments. - FY2024ReframedAnnual report
「Since the beginning of 2024, under the slogan “BESS Revival Signal: Oasis,” we have been working to improve performance by implementing measures to strengthen each of the three elements of the business: the market, products and sales methods.」
The company has reframed its “return to the roots” and long-term customer-building approach under the slogan “BESS Revival Signal: Oasis,” adopted at the beginning of 2024, as an effort to strengthen the market, products and sales methods. - FY2024-Q3RestatedAnnual report
「Against this business backdrop, our group has emphasized a return to its roots in the BESS business and promoted a long-term customer-building approach based on creating fans through memorable experiences at LOGWAY and other locations. We have also strengthened communications through social media as a customer-acquisition measure and continued developing new products.」
As part of the return to the roots of BESS sales, the company has continued creating fans centered on LOGWAY experiences, its long-term customer-building approach, social media communications and new product development. - FY2024-Q2AdvancedAnnual report
「Under the BESS business, our group has emphasized a return to its roots and promoted a long-term customer-building approach based on creating fans through memorable experiences at LOGWAY and other locations, while strengthening communications through social media, including YouTube and Instagram, to attract visitors. New visitor numbers in the cumulative second quarter of the current consolidated fiscal period rose to 121.9% of the level in the same period of the previous year, while consolidated contract value (orders) was ¥4,917 million, up 11.6% year on year.」
As part of the return to the roots of BESS sales, the company continued and strengthened fan creation and its long-term customer-building approach centered on LOGWAY experiences, as well as its social media communications. New visitor numbers were 121.9% of the level in the same period of the previous year, and consolidated orders increased 11.6%. - FY2024-Q1AdvancedAnnual report
「In the BESS business, the Group has returned to its fundamentals and is promoting a cultivation-based sales approach centred on building a fan base through memorable experiences at LOGWAY and other locations. It also strengthened its communications via social media, including YouTube and Instagram, to attract visitors. New visitors in the first quarter were 116.9% of the level in the same quarter of the previous year, while consolidated contract (order) value was ¥2,320 million, up 36.7% year on year.」
As part of the return to the roots of BESS sales, the company promoted a long-term customer-building approach centered on LOGWAY experiences and strengthened its social media communications. New visitor numbers were 116.9% of the level in the same period of the previous year, and consolidated orders increased 36.7%. - FY2023First statedAnnual report
「We have shifted back to the “long-term customer-building approach,” BESS’s unique sales system, in which prospective customers without a specific plan become BESS fans through hands-on experiences at LOGWAY and are guided toward the BESS lifestyle.」
In response to the decline in visitor numbers and price increases caused by COVID-19 and the wood shock, the company identified as a new priority measure a return to a sales method that guides prospective customers toward orders over the long term through LOGWAY experiences and the development of customer loyalty.