Housing market contraction and intensifying price competition
First written in FY2016. 11 of 28 entries say "Materialised", first in FY2017-Q3. Latest entry: FY2026.
Eidai moved to the "Worse" side of this theme in 2017, 3 years before the typical company in this theme (2020).
The whole theme swung hardest in 2023: 16 of 23 companies on the "Worse" side.
3 other companies' latest entry also says "Restated".
- FY2026RestatedAnnual report
「Because fierce competition among companies such as this has kept the supply-demand balance for residential interior materials in a state of excess supply, it has become difficult to implement sales price revisions within the expected timeframe, even amid current conditions in which raw material, resource and energy prices remain elevated.」
The company continues to disclose the difficulty of implementing price revisions because of excess supply and competition among companies. Meanwhile, profit margins in the Housing Materials Business improved as a result of price revisions and other measures. - 2026-05-13MitigatedRevisions to earnings forecasts
「これらの結果、新設住宅着工戸数が減少する厳しい環境ではありましたが、既存販売先のシェアアップや新規販売先の開拓、高付加価値製品の拡販、販売価格の適正化等の効果もあり、当連結会計年度の売上高は62,055百万円（前年同期比2.0％増）、セグメント利益は4,341百万円（同10.8％増）となりました。」
新設住宅着工戸数の減少と厳しい競争環境の中で、住宅資材事業の売上高・セグメント利益が増加した実績を記載している。 - FY2026-H1MitigatedAnnual report
「Although the business environment was challenging due to a decline in new housing starts, the effects of increasing our share among existing customers, developing new customers and expanding sales of high-value-added products resulted in net sales of ¥29,903 million, up 2.4% year on year, and segment profit of ¥1,832 million, up 20.7%.」
Despite continued declines in new housing starts and a challenging competitive environment, sales and segment profit in the Housing Materials Business improved through increased share among existing customers, development of new customers and expanded sales of high-value-added products. - FY2025MitigatedAnnual report
「In the housing materials business, the company worked to further expand sales of its core brand “Skism (スキスム),” which systematizes the colors, patterns and designs of flooring, interior stairs, interior doors, storage and other products, while also focusing on developing new products offering superior functionality, design and safety, including expanding its proprietary brands such as the “Meiju” flooring line and “Grand Majest,” a high-end model for interior doors and storage.」
Although excess supply and price competition persist, the expansion of high-value-added, proprietary brands such as Skism, Meiju and Grand Majest has driven segment profit in the Housing Materials Business up 10.7% year on year. - FY2024MitigatedAnnual report
「In the housing materials business, the company worked to expand sales of high-value-added products, while the gradual penetration of appropriate selling price revisions into the market also supported firm performance, offsetting the deterioration in the wood-based board business to some extent.」
Although oversupply and price competition continued, the housing materials business offset the deterioration in the wood-based board business through expanded sales of high-value-added products and the penetration of selling price revisions. - FY2024-Q3MitigatedAnnual report
「In the housing materials business, the company worked to expand sales of high-value-added products, while the gradual penetration of appropriate selling price revisions into the market also supported firm performance, offsetting the deterioration in the wood-based board business to some extent.」
It was stated that the housing materials business partly offset the impact of price competition and delayed price pass-through by expanding sales of high-value-added products and implementing selling price revisions. - FY2023MaterialisedAnnual report
「As fierce competition between companies has continued, supply has increasingly exceeded demand for housing interior materials, making it more difficult to implement selling price revisions within the assumed timeframe even as raw material, resource and energy prices continue to rise.」
In an oversupplied market, selling price revisions failed to keep pace with higher raw material prices, and the resulting deterioration in profitability was also reported in full-year results. - FY2023-Q3MaterialisedAnnual report
「However, in a market with a tendency toward oversupply, revisions to selling prices did not progress as expected, and profitability deteriorated because the period of using raw materials that had risen sharply during the expansion of sales coincided with this situation.」
Oversupply and price competition in the housing interior materials market delayed the pass-through of higher raw material costs into selling prices, which actually affected results through deteriorating profitability. - FY2023-Q2RestatedAnnual report
「In the housing industry, total new housing starts remained firm against a backdrop of changes in lifestyles and working practices during the pandemic. However, by housing type, owner-occupied housing starts fell below the previous year’s level.」
While the overall housing market was described as resilient, owner-occupied housing starts fell below the previous year, and the conditions surrounding the contraction of the housing market and the competitive environment continued. - FY2023-Q1RestatedAnnual report
「Total new housing starts remained firm, but by type of housing, the number of owner-occupied housing starts fell below the previous year.」
While the overall housing market was described as firm, owner-occupied housing starts fell below the previous year, and the conditions surrounding the contraction of the housing market and intensifying competition continued to be reported. - FY2022WorsenedAnnual report
「In the current market, where new housing starts remain sluggish, supply has increasingly exceeded demand for housing interior materials, creating conditions in which product prices are susceptible to downward pressure.」
In addition to sluggish housing starts and continuing competition between companies, the company specifically identified oversupply and downward pressure on product prices. - FY2021-Q1WorsenedAnnual report
「In the housing industry, new housing starts remained weak due to the decline in consumer appetite for home purchases following the October 2019 consumption tax rate increase, as well as the impact of the COVID-19 pandemic.」
The external environment indicating a contraction in the housing market weakened due to declining demand for home purchases and the impact of infectious diseases. - FY2020WorsenedAnnual report
「As fierce competition between companies has continued, supply has increasingly exceeded demand for housing interior materials in the current market, where new housing starts are below 1 million units, creating conditions in which product prices are susceptible to downward pressure.」
In addition to the contraction of the housing market and intensifying competition between companies, the company specifically identified the tendency toward oversupply and downward pressure on product prices. - FY2020-Q3WorsenedAnnual report
「During the first nine months of the fiscal year, the company worked across manufacturing and sales to recover the order backlog, which had declined due to the typhoon damage in September 2018, improve its gross profit margin, and reduce selling, general and administrative expenses. However, net sales were ¥42,549 million, down 7.0% year on year; the operating loss was ¥694 million, compared with an operating loss of ¥592 million in the same period of the previous year; the ordinary loss was ¥592 million, compared with an ordinary loss of ¥448 million; and the quarterly net loss attributable to owners of the parent was ¥844 million, compared with a quarterly net loss attributable to owners of the parent of ¥1,458 million. The company is gradually recovering from the impact of the typhoon damage, although competition in sales between companies continues to intensify.」
As competition in sales between companies continued to intensify, net sales fell 7.0% year on year and the operating loss was ¥694 million. The risk from sales competition continued to emerge in results as lower net sales and losses. - FY2020-Q2MaterialisedAnnual report
「The company is gradually recovering from the impact of the typhoon damage, although competition in sales between companies continues to intensify.」
While competition in sales between companies continues to intensify, its impact on the business environment and results, together with the impact of the typhoon damage, remains. For the first six months, net sales were ¥27,668 million and the operating loss was ¥805 million. - FY2020-Q1MaterialisedAnnual report
「During the first quarter of the fiscal year, consolidated operating results reflected the increasingly intense competition in sales between companies and the lingering impact of a decline in the order backlog due to damage from the typhoon. Net sales were ¥13,078 million, down 16.7% year on year; the operating loss was ¥590 million, compared with operating profit of ¥219 million in the same period of the previous year; the ordinary loss was ¥552 million, compared with ordinary profit of ¥312 million; and the quarterly net loss attributable to owners of the parent was ¥581 million, compared with quarterly net profit attributable to owners of the parent of ¥224 million.」
The further intensification of sales competition between companies, together with the impact of the typhoon damage, emerged in results as lower net sales, an operating loss, an ordinary loss and a net loss. - FY2019-Q3MaterialisedAnnual report
「In the wood-based board business, raised flooring, which had continued to sell well, struggled due to intensifying sales competition. Although the company worked to develop new customers for decorative particleboard, sales remained sluggish.」
It was stated that intensifying sales competition actually emerged as weak sales of raised flooring, while sales of decorative particleboard also remained sluggish. - FY2019-Q2MaterialisedAnnual report
「During the first six months of the fiscal year, consolidated operating results fell significantly below the previous-year level due to higher prices for raw materials such as plywood and particleboard adhesives used as flooring substrates, increasingly intense competition in sales between companies, and damage caused by Typhoon No. 21.」
The further intensification of sales competition between companies, together with higher raw material prices and damage from the typhoon, emerged as a factor behind net sales and profit falling below the previous-year level. - FY2019-Q1MaterialisedAnnual report
「During the first quarter of the fiscal year, the company’s consolidated operating results fell below the previous-year level, reflecting increasingly intense competition in sales between companies and higher prices for plywood and particleboard adhesives used as flooring substrates. Net sales were ¥15,703 million, down 1.2% year on year; operating profit was ¥219 million, down 43.0%; ordinary profit was ¥312 million, down 36.0%; and quarterly net profit attributable to owners of the parent was ¥224 million, down 35.0%.」
The further intensification of sales competition between companies, together with higher raw material prices, actually emerged as a factor behind net sales and profit falling below the previous-year level. - FY2018MaterialisedAnnual report
「However, due to higher raw material prices and intensifying competition in sales between companies, operating profit was ¥2,173 million, down 11.9% year on year, and ordinary profit was ¥2,407 million, down 8.7%.」
Intensifying competition in sales between companies was cited, together with higher raw material prices, as a factor behind the decline in profit, and the risk from sales competition emerged in full-year results. - FY2018-Q3RestatedAnnual report
「There were no significant changes or newly emerging risks relating to the Group’s business or other activities during the cumulative third quarter.」
The company concluded that there had been no significant changes or new risks relating to the contraction of the housing market and intensifying price competition. - FY2018-Q2WorsenedAnnual report
「However, due to increasingly intense competition in sales between companies, net sales for the first six months of the fiscal year were ¥3,216 million, up 3.0% year on year, and segment profit was ¥30 million, down 82.6%.」
The further intensification of sales competition between companies reduced segment profit in the wood-based board business by 82.6% year on year, quantifying an even greater impact on results than in the previous quarter. - FY2018-Q1MaterialisedAnnual report
「However, due to increasingly intense competition in sales between companies, net sales for the first quarter of the fiscal year were ¥1,564 million, up 4.4% year on year, and segment profit was ¥12 million, down 79.5%.」
Increasingly intense competition in sales between companies continued to emerge in results as a factor behind the 79.5% year-on-year decline in segment profit in the wood-based board business. - FY2017MaterialisedAnnual report
「However, due to increasingly intense competition in sales between companies, net sales in the wood-based board business were ¥6,343 million, down 5.7% year on year, and segment profit was ¥297 million, down 42.2%.」
The intensification of sales competition actually emerged as a factor behind the declines in full-year net sales and segment profit in the wood-based board business. - FY2017-Q3MaterialisedAnnual report
「However, due to increasingly intense competition in sales between companies, net sales for the first nine months of the fiscal year were ¥4,719 million, down 5.7% year on year, and segment profit was ¥246 million, down 3.1%.」
It was stated that increasingly intense competition in sales between companies in the wood-based board business had reduced net sales and segment profit. This is recorded as a case in which price and sales competition actually affected results. - FY2017-Q2RestatedAnnual report
「There were no significant changes or newly emerging risks relating to the Group’s business or other activities during the cumulative second quarter.」
The company concluded that there had been no significant changes or new risks relating to the contraction of the housing market and intensifying price competition. - FY2017-Q1RestatedAnnual report
「There were no significant changes or newly emerging risks relating to the Group’s business or other activities during the cumulative first quarter.」
The company concluded that there had been no significant changes or new risks relating to the contraction of the housing market and intensifying price competition. - FY2016First statedAnnual report
「New housing starts have remained below 1 million units, and are expected to decline further due to the advancing aging of society, excess housing stock and a declining number of households.」
The company indicated that price competition among homebuilders and competition for orders among housing-material manufacturers could intensify in the shrinking market, creating downward pressure on selling prices.