Tap into China's shell-apartment market through its distributor network

「As a specific measure, we are also expanding the route-sales network centered on the 11 agencies newly developed in the previous fiscal year,」

「前期に新規開拓した11社の代理店を軸としたルート販売網の拡充を進める」

「We will also pursue sales targeting the bare-shell market strategically, making use of our sales agency network.」

「In September, the Group began operating a specialist distributor for exterior fire doors, including entrance doors, in Shanghai, establishing a structure for expanding sales of the new product line.」

「We will also pursue sales targeting the bare-shell market strategically, making use of our sales agency network.」

「The showroom opened inside the Kunshan plant in October last year was very well received and made a significant contribution to sales through distribution channels. Revenue increased by more than 10% year on year.」

「The large showroom opened at the Kunshan factory in October last year has been well received by developers and distributors and has come to play a major role in promoting sales.」

「The large showroom opened at the Kunshan factory in October last year has been well received by developers and distributors and is contributing to route sales and the acquisition of new high-quality developers.」

「On the sales side, the Group opened a 1,500㎡ showroom at the Kunshan factory at the end of October, displaying all products handled by the Group, to educate developers and route-sales distributors and promote new customer development.」

「In route sales, we actively marketed products including sinks and storage units, in addition to expanding our base of repeat customers, and the business has finally begun to gain traction.」

「The Group also focused on route sales targeting the traditional shell-apartment market, meaning sales to end users through distributors, with 88 distributors currently operating mainly in coastal areas.」

「We have also focused on route sales targeting the traditional bare-shell market, selling to end users through agencies. We currently operate 80 sales agencies, mainly in coastal areas.」

「We have also focused on route sales targeting the traditional bare-shell market, selling to end users through agencies. We currently operate 80 sales agencies, mainly in coastal areas.」

「We have also focused on route sales targeting the traditional bare-shell market, selling to end users through agencies. We have worked to strengthen our brand, develop new customers, and enter into new agreements with sales agencies, including by actively exhibiting at international building-materials trade shows. As a result, the number of agreements with sales agencies operating showrooms has reached 80, mainly in major cities.」

「In addition to the expanding fit-out market, we have also focused on route sales targeting the traditional bare-shell market, selling to end users through agencies. We have worked to develop new customers, enter into new agreements with sales agencies, and strengthen our brand by actively exhibiting at international building-materials trade shows. As a result of these activities, the number of agreements with sales agencies that operate showrooms increased from 60 to 78 during the period, mainly in major cities.」

「In addition to the expanding fit-out market, we have also focused on route sales targeting the traditional bare-shell market, selling to end users through agencies. We have worked to develop new customers, enter into new agreements with sales agencies, and strengthen our brand by actively exhibiting at international building-materials trade shows. As a result of these activities, the number of agreements with sales agencies that operate showrooms increased from 60 to 78 during the period, mainly in major cities.」

「In addition to the expanding fit-out market, we have also focused on route sales targeting the traditional bare-shell market, selling to end users through agencies. We have entered into agreements with approximately 60 sales agencies, mainly in major cities, each with a showroom, and installed small-batch production lines dedicated to agencies at each factory to handle individual customer orders. We also expanded warehouse capacity at each factory to meet rising orders, steadily laying the groundwork for growth and stability.」

「We will also pursue sales targeting the bare-shell market strategically, making use of our sales agency network.」

「In addition to the expanding fit-out market, we have also focused on route sales targeting the traditional bare-shell market, selling to end users through agencies. We have been working to build a 100-outlet agency network, mainly in major cities, with showrooms, and have steadily laid the groundwork for growth and stability by installing dedicated production lines for agencies at each factory.」

「Meanwhile, bare-shell sales still account for a high proportion of China's enormous housing market. We have also focused on route sales targeting this market, selling to end users through agencies, and have secured 48 agencies, including showrooms, in major cities. We have been steadily laying the groundwork for growth and stability by working toward a 100-outlet agency network and installing dedicated production lines at each factory.」

「We are also actively expanding sales through distribution channels using agents to strengthen sales to customers purchasing skeleton units, consisting only of the structural frame without interior finishing, which account for most of China's condominium market. We have now secured 48 agents with showrooms in major cities. In addition to working to build a network of 100 agents, we are steadily laying the groundwork for growth, expansion and stability, including by establishing dedicated production lines at each plant.」

「The Group has now secured 48 distributors with showrooms in major cities. It is working to build a network of 100 distributors and steadily laying the groundwork for growth, expansion and stability.」

「Against this backdrop, since the previous fiscal year the Group has actively expanded route sales through distributors to strengthen sales to customers purchasing shell apartments, which account for most of the condominium market and consist only of the structural shell without interior finishes. It has now secured 48 distributors with showrooms in major cities and steadily laid the groundwork for growth, expansion and stability.」

「Against this backdrop, in addition to developers selling homes with interior fit-outs, which are currently the Group's main sales channel, the Group is actively developing route sales (sales through distributors) to users who purchased shell apartments, the mainstream format in China's residential market, without interior finishes, as well as to interior contractors. It has secured 48 distributors with showrooms in major Chinese cities and is steadily laying the groundwork for growth, expansion and stability.」

「To achieve stable growth going forward, we will expand our sales agency network, primarily in major cities, for the bare-shell housing market, using route sales.」

「Because skeletal sales, in which apartments are sold without interior finishes, remain mainstream in China's apartment market, we have also been proactively pursuing sales to the skeletal market through our distributor network. We will capture demand by expanding the lineup of products handled through trading companies.」