Business development centered on Dancing Stone

「Tennis Chain 1,076,016」

「Our group’s principal products are our patented “Dancing Stone” (*2), “EXL-LOCK” (*3), whose easy attachment and removal and stylish design are key features, and the “tennis chain,” which we have enabled ourselves to mass-produce at high quality.」

「Our group’s principal products are our patented “Dancing Stone” (*2), “EXL-LOCK” (*3), whose easy attachment and removal and stylish design are key features, and the “tennis chain,” which we have enabled ourselves to mass-produce at high quality.」

「This was mainly because sales of parts used to make Dancing Stone (*1) and tennis chains (*2) were strong, particularly in Thailand, India and the United States, sales to Hong Kong, including sales at the Hong Kong exhibition held in March, remained firm, and development of new customers in Ecuador and elsewhere progressed, resulting in a substantial increase in overseas revenue and profit.」

「This was mainly because strong sales of parts used to make Dancing Stone (*1) and tennis chains (*2), particularly in Thailand and India, led to a substantial increase in overseas revenue and profit, while domestic sales of Dancing Stone products remained sluggish as major customers, including mail-order channel operators and major retailers, experienced weak sales. Although we sought to expand sales through other channels and products, these efforts did not offset the decline.」

「This was due to growing sales of the tennis chain, supported by its quality among customers in Japan and overseas.」

「Our group’s principal products are our patented “Dancing Stone” (*1), “EXL-LOCK” (*2), whose easy attachment and removal and stylish design are key features, and the “tennis chain,” which we have enabled ourselves to mass-produce at high quality. Our group companies manufacture and sell jewelry and accessory products for the domestic market and parts for overseas markets using their proprietary technologies and product capabilities, and we also hold the exclusive domestic distribution rights for hollow chains manufactured by a major overseas jewelry maker.」

「Overseas, we participated in the Hong Kong International Jewellery Show 2023, held in Hong Kong in March, and worked to develop new markets by focusing our proposals on next-generation products such as “Single Dancing Stone” (*1), “EXL-LOCK” (*2) and “Brilliant Bracelet” (*3).」

「In the U.S. market in particular, we focused on selling “EXL-LOCK” (*3) and Brilliant Bracelet, in addition to the core products “Dancing Stone” (*1) and “tennis chain” (*2).」

「Specifically, for the Christmas sales season, we are developing and proposing products and services that use our intellectual property, including the core products “Dancing Stone” (*1) and “tennis chain” (*2), as well as new products such as the “Star Series” and “Single Dancing Stone” (*3).」

「Our group’s principal products are our patented “Dancing Stone,” “EXL-LOCK,” whose easy attachment and removal and stylish design are key features, and the “tennis chain,” which we have enabled ourselves to mass-produce at high quality.」

「In Japan, we expanded our lineup by adding the new patent-based “Star Series,” following the existing core products “Dancing Stone” and “tennis chain,” as well as “Single Dancing Stone,” which applies “Dancing Stone” technology, and pursued market expansion using proprietary product technology that competitors cannot replicate.」

「Specifically, the “tennis chain,” our second core product after “Dancing Stone” (*1), which we had been working on since the year before last, has finally begun to gain traction.」

「The automation of the manufacturing process for our core product “Dancing Stone” has enabled us to supply products at lower prices and with higher quality. While using “Dancing Stone” parts as our mainstay, we are also developing a succession of products that will drive next-generation sales, including the “tennis chain,” for which orders are trending upward, and “EXL-LOCK,” whose easy attachment and removal and stylish design are key features.」

「As part of our shift toward proposal-based sales, we planned the “Dancing Stone 10th Campaign” and implemented various new-product initiatives and sales-promotion measures in partnership with business partners.」

「To expand sales of our core product “Dancing Stone” (*1), we exhibited at Accessories EXPO and the International Jewelry Exhibition in the fall.」

「In addition to “Dancing Stone,” one of our group’s key products, we conduct sales activities centered on the newly added “EXL-LOCK” and “tennis bracelet.”」

「Against this backdrop, our group was also unable to avoid the impact of the shrinking market, and sales of each product, including our core product “Dancing Stone” (*1), remained sluggish.」

「Against this backdrop, our group continued to position Dancing Stone at the center of its business and worked to enhance and establish the brand.」

「Against this backdrop, our group continued to position Dancing Stone at the center of its business and worked to enhance and establish the brand.」

「In addition to Dancing Stone, one of our group’s principal products, we are conducting sales activities centered on the newly added EZ Clasp and tennis bracelets.」

「Our group centers its business on products using Dancing Stone and, in Japan, exhibited at the Tokyo International Gift Show Spring 2019.」

「Against this backdrop, our group has continued to center its product lineup on products using Dancing Stone, while also introducing the new tennis bracelet to domestic and overseas markets.」

「We are conducting sales activities centered on Dancing Stone, one of our group’s principal products.」

「Amid these economic conditions, our group developed its business centered on Dancing Stone and worked to improve results across the group.」

「Against this backdrop, our group has been developing its business centered on Dancing Stone.」

「Against this backdrop, our group has been developing its business centered on Dancing Stone.」

「We are conducting sales activities centered on Dancing Stone, one of our group’s principal products.」