Increasing awareness and trust in our own brand
First written in FY2017. 11 of 18 entries say "Restated". Latest entry: FY2026-H1.
1 other company's latest entry also says "Restated".
- FY2026-H1RestatedAnnual report
「Going forward, for our group to remain a one-of-a-kind global jewelry and accessories brand and continue growing steadily toward the future」
The company treats remaining a one-of-a-kind global jewelry and accessories brand and continuing to grow toward the future as prerequisites for ongoing business operations. - FY2025RestatedAnnual report
「Accordingly, we will work to improve product quality, promote sales of newly developed products such as Single Dancing Stone, and actively implement measures to increase customer awareness of our brand.」
The company continues its policy of securing a competitive advantage through improved quality, expanded sales of newly developed products and increased brand awareness. - FY2024RestatedAnnual report
「For our group to remain a one-of-a-kind global jewelry and accessories brand and continue growing steadily toward the future」
The company continues to state its commitment to remaining a one-of-a-kind global brand and maintaining brand value for future growth. - FY2024-Q1RestatedAnnual report
「For our group to remain a one-of-a-kind global jewelry and accessories brand and continue growing steadily toward the future」
The company presents remaining a one-of-a-kind global jewelry and accessories brand as a prerequisite for ongoing business operations. - FY2022ReframedAnnual report
「By pursuing thorough product branding and adhering to the business principle of selling on value rather than price, we will focus anew on differentiating our products from those of other companies and maintaining and enhancing brand value in a market full of products and information.」
Measures to increase brand awareness expanded from promoting sales of new products to emphasizing product branding, selling on value rather than price, and differentiation from other companies. - FY2021AdvancedAnnual report
「Accordingly, we will work to improve product quality, promote sales of newly developed products such as the Star Series, and actively implement measures to increase customer awareness of our brand.」
The company specifically cited expanding sales of newly developed products such as the Star Series as a measure to increase brand awareness. - FY2020RestatedAnnual report
「Accordingly, we will work to improve product quality and actively implement measures to increase customer awareness of our brand.」
The company continues improving quality and increasing brand awareness to secure its competitive advantage after patent expiration. - FY2020-Q3ReframedAnnual report
「Overseas, the company is carrying out activities in anticipation of the post-COVID environment, including distributing newsletters and uploading product-introduction videos to YouTube.」
Overseas awareness-building and promotional methods expanded beyond in-person activities such as trade shows to digital initiatives using newsletters and YouTube videos. - FY2020-Q2RestatedAnnual report
「Specifically, the company launched the first product in the new mute brand, which is based on the concept of jewelry by women for women, and began new initiatives, including advertising through magazines and online media and distributing Crossfor News to customers with information on new products and promotions.」
The company continues measures to increase awareness through product launches under the new mute brand, magazine and online advertising, and distribution of news to customers. - FY2020-Q1ReframedAnnual report
「Specifically, the company launched the new mute brand, sought to develop new customer segments, and began new initiatives for sales promotion, including magazine advertising and distributing Crossfor News to customers.」
Measures to increase brand awareness expanded beyond conventional advertising to include the launch of the new mute brand, development of new customer segments and distribution of news to customers. - FY2019-Q3ReframedAnnual report
「The company also carried out targeted advertising through social media and magazines and worked on promotional activities to develop latent customer demand and increase awareness of new products.」
Measures to increase awareness of the brand and new products were described more specifically, shifting from a focus on television commercials to targeted advertising through social media and magazines. - FY2019-Q2SoftenedAnnual report
「Operating income increased as a result of efforts to reduce selling, general and administrative expenses, including by curbing advertising expenses」
Where previous disclosures referred to increasing awareness through television commercials and other measures, this quarter explicitly cited curbing advertising expenses, indicating that the focus of advertising initiatives has shifted toward cost reduction. - FY2019-Q1RestatedAnnual report
「The company continued sales and proposal activities by leveraging the increase in awareness generated by television commercials in the previous consolidated fiscal year.」
The company continues sales and proposal activities by leveraging the increase in awareness generated by television commercials in the previous fiscal year. - FY2018RestatedAnnual report
「The domestic market remained relatively firm as the company ran television commercials ahead of the Christmas shopping season to increase awareness and placed advertisements in magazines.」
The company continues measures to increase brand awareness through television commercials and magazine advertising. - FY2018-Q3RestatedAnnual report
「In addition to the decline in parts sales overseas, the gross profit margin fell because the sales mix of relatively low-margin products among domestic product sales increased, and advertising expenses for television commercials rose, resulting in」
The company continues advertising activities through television commercials. - FY2018-Q2RestatedAnnual report
「During the quarter, as in the first quarter, the company ran television commercials and placed advertisements in magazines to increase awareness in the domestic market.」
The company continues television commercials and magazine advertising to increase brand awareness in Japan. - FY2018-Q1RestatedAnnual report
「In the domestic market, the company ran television commercials and placed advertisements in magazines to increase awareness.」
The company is running television commercials and magazine advertisements to increase brand awareness in Japan. - FY2017First statedAnnual report
「Accordingly, we will work to improve product quality and actively implement measures to increase customer awareness of our brand.」
The company states that it is improving quality and strengthening brand awareness to maintain its competitive advantage after patent expiration.