New Member Acquisitions and Advertising Spend per Member
First written in FY2019-Q2. 5 of 25 entries say "Restated". Latest entry: FY2025.
The whole theme swung hardest in 2020: 4 of 25 companies on the "Worse" side.
2 other companies' latest entry also says "Other".
- FY2025Higher New Customer Acquisitions and Higher Advertising CostAnnual report
「New-member acquisitions 13,328 companies 13,826 companies 498 companies Advertising costs per new-member acquisition (per company) ¥4,409 ¥6,437 ¥2,028」
New-member acquisitions increased by 498 companies from the previous fiscal year, while advertising costs per company increased by ¥2,028. - FY2025-H1Decline in new-member acquisitions and rise in advertising costsAnnual report
「New-member acquisitions 6,986 companies 6,532 companies -454 companies Advertising costs per new-member acquisition (per company) ¥4,652 ¥6,482 ¥1,830」
New-member acquisitions declined by 454 companies year on year, while advertising costs per company increased by ¥1,830. - FY2024Full-Year Update on New Customer Acquisitions and Advertising CostAnnual report
「New-member acquisitions totaled 13,328 companies, and advertising costs per company were ¥4,409.」
New-member acquisitions declined from 15,458 companies in the previous fiscal year to 13,328, while advertising costs per company increased from ¥4,021 to ¥4,409. Sales per customer excluding major customers also declined from ¥27,737 to ¥27,011. - FY2024-Q3Update of new members, average sales and advertising costsAnnual report
「The number of new members was 10,378 companies, representing progress of 68.3% against the full-year forecast for cumulative new members. Average sales per member company, including new and existing members other than major customers, were ¥20,549. The advertising cost per company for acquiring new members was ¥4,528.」
The Company disclosed 10,378 new members, progress of 68.3% against the full-year forecast, average sales per member company of ¥20,549 and acquisition advertising cost per new member of ¥4,528. - FY2024-Q2Update of new members, average sales and advertising costsAnnual report
「The number of new members was 6,986 companies, representing progress of 45.9% against the full-year forecast for cumulative new members. Average sales per member company, including new and existing members other than major customers, were ¥13,310. The advertising cost per company for acquiring new members was ¥4,652.」
The Company disclosed 6,986 new members, progress of 45.9% against the full-year forecast, average sales per member company of ¥13,310 and acquisition advertising cost per new member of ¥4,652. - FY2024-Q1Update of new members, average sales and advertising costsAnnual report
「The number of new members was 3,950 companies, representing progress of 26.0% against the full-year forecast for cumulative new members. Average sales per member company, including new and existing members other than major customers, were ¥6,789. The advertising cost per company for acquiring new members was ¥4,807.」
The Company disclosed 3,950 new members, progress of 26.0% against the full-year forecast, average sales per member company of ¥6,789 and acquisition advertising cost per new member of ¥4,807. - FY2023-Q3Update of new members, average sales and advertising costsAnnual report
「The number of new members was 12,133 companies, representing progress of 105.3% against the full-year forecast for cumulative new members. Average sales per member company, including new and existing members other than major customers, were ¥21,292. The advertising cost per company for acquiring new members was ¥3,910.」
The Company disclosed 12,133 new members, progress of 105.3% against the full-year forecast, average sales per member company of ¥21,292 and acquisition advertising cost per new member of ¥3,910. - FY2023-Q2Update of new members, average sales and advertising costsAnnual report
「The number of new members was 7,353 companies, representing progress of 63.8% against the full-year forecast for cumulative new members. Average sales per member company, including new and existing members other than major customers, were ¥13,837. The advertising cost per company for acquiring new members was ¥4,212.」
The Company disclosed 7,353 new members, progress of 63.8% against the full-year forecast, average sales per member company of ¥13,837 and acquisition advertising cost per new member of ¥4,212. - FY2023-Q1Update of new members, average sales and advertising costsAnnual report
「The number of new members was 3,195 companies, representing progress of 27.7% against the full-year forecast for cumulative new members. Average sales per member company, including new and existing members other than major customers, were ¥7,252. The advertising cost per company for acquiring new members was ¥5,004.」
The Company updated the number of new members, progress against the full-year forecast, average sales per member company and acquisition advertising cost per new member as first-quarter results. - FY2022Full-Year Update on New Customers, Average Sales and Advertising CostAnnual report
「The number of new members was 15,517 companies, representing progress of 132.9% against the full-year forecast for cumulative new members. Average sales per member company, including new and existing members other than major customers, were ¥27,126. The advertising cost per company for acquiring new members was ¥5,048.」
The Company disclosed 15,517 new members, progress of 132.9% against the full-year forecast, average sales per member company of ¥27,126 and acquisition advertising cost per new member of ¥5,048. - FY2022-Q3Update of new members, average sales and advertising costsAnnual report
「The number of new members was 12,456 companies, representing progress of 106.7% against the full-year forecast for cumulative new members. Average sales per member company during the cumulative third-quarter period, including new and existing members other than major customers, were ¥20,733. The advertising cost per company for acquiring new members was ¥5,229.」
The Company disclosed 12,456 new members, progress of 106.7% against the full-year forecast, average sales per member company of ¥20,733 and acquisition advertising cost per new member of ¥5,229. - FY2022-Q2Update of new members, average sales and advertising costsAnnual report
「The number of new members was 8,204 companies, representing progress of 70.3% against the full-year forecast for cumulative new members. Average sales per member company during the cumulative second-quarter period, including new and existing members other than major customers, were ¥13,759. The advertising cost per company for acquiring new members was ¥6,278.」
The Company disclosed 8,204 new members, progress of 70.3% against the full-year forecast, average sales per member company of ¥13,759 and acquisition advertising cost per new member of ¥6,278. - FY2022-Q1Update of new members, average sales and advertising costsAnnual report
「The number of new members was 4,004 companies, representing progress of 34.3% against the full-year forecast for cumulative new members. Average sales per member company, including new and existing members other than partner companies, were ¥7,160. The advertising cost per company for acquiring new members was ¥9,904.」
The Company disclosed 4,004 new members, progress of 34.3% against the full-year forecast, average sales per member company of ¥7,160 and acquisition advertising cost per new member of ¥9,904. - FY2021Update on New Customer MetricsAnnual report
「The number of new members was 12,087 companies, representing progress of 65.2% against cumulative new members for the full year. Average sales per member company, including new and existing members other than partner companies, were ¥23,280. The advertising cost per company for acquiring new members was ¥4,697.」
The Company disclosed the number of new members, progress, average sales per member and acquisition cost per new member for a 10-month fiscal period. No simple year-on-year comparison was made because the reporting period differed from the previous fiscal year. - FY2021-Q4Lower New Customer Acquisitions and Average Sales, Lower Advertising CostAnnual report
「The number of new members was 11,101 companies, down 42.8% year on year and representing progress of 59.9% against the full-year forecast for cumulative new members. Average sales per member company during the cumulative third-quarter period, including new and existing members other than partner companies, were ¥21,312, down 5.8% year on year. The advertising cost per company for acquiring new members was ¥4,815, down 12.7% year on year.」
The number of new members and average sales per member company declined year on year, while advertising cost per acquisition also declined 12.7%. - FY2021-Q3Lower New Customer Acquisitions and Average Sales, Lower Advertising CostAnnual report
「The number of new members was 7,785 companies, down 49.1% year on year and representing progress of 42.0% against the full-year forecast for cumulative new members. Average sales per member company during the cumulative second-quarter period, including new and existing members other than partner companies, were ¥14,751, down 12.0% year on year. The advertising cost per company for acquiring new members was ¥5,119, down 23.2% year on year.」
The number of new members declined 49.1% year on year, while average sales per member company declined 12.0%. Advertising cost per acquisition declined 23.2% year on year. - FY2021-Q2Lower New Customer Acquisitions and Average Sales per CustomerAnnual report
「The number of new members was 3,923 companies, down 42.2% year on year and representing progress of 21.2% against the full-year forecast for cumulative new members. Average sales per member company, including new and existing members other than partner companies, were ¥6,982, down 21.7% year on year. The advertising cost per company for acquiring new members was ¥4,893, up 18.9% year on year.」
The number of new members and average sales per member company declined year on year, while advertising cost per acquisition increased. - FY2020AdvancedAnnual report
「The number of new members was 23,356 companies, including 2,451 acquired through the Net DE Com business acquired from 株式会社新晃社 on 1 November 2019, representing progress of 99.1% against the full-year forecast for cumulative new members announced on 14 September 2020. Average sales per member company, including new and existing members other than partner companies, were ¥29,316, down 17.0% from the previous fiscal year. As advertising and promotional costs were also reviewed this fiscal year due in part to the impact of the coronavirus pandemic, the advertising cost per company for acquiring new members was ¥6,433, down 24.2% from the previous fiscal year.」
The number of new members was 23,356 companies, representing progress of 99.1% against the full-year forecast. Average sales per member company declined 17.0% from the previous fiscal year, while acquisition cost per new member declined 24.2%. - FY2020-Q4RestatedAnnual report
「The number of new members was 19,399 companies, representing progress of 66.9% against the full-year forecast for cumulative new members. Average sales per member company during the cumulative third-quarter period, including new and existing members other than partner companies, were ¥22,626, down 14.9% year on year. The advertising cost per company for acquiring new members was ¥5,517, down 42.4% year on year.」
The Company updated and disclosed the number of new members, progress against the full-year forecast, average sales per member and acquisition cost per new member. While the number of new members increased, average sales per member declined and advertising cost per acquisition decreased year on year. - FY2020-Q3RestatedAnnual report
「The number of new members was 15,300 companies, up 28.4% year on year and representing progress of 52.8% against the full-year forecast for cumulative new members. Average sales per member company during the cumulative second-quarter period, including new and existing members other than partner companies, were ¥21,792, up 19.1% year on year. The advertising cost per company for acquiring new members was ¥6,666, down 37.4% year on year and higher than forecast.」
The Company updated and disclosed the number of new members, progress against the full-year forecast, average sales per member and advertising cost per acquisition. - FY2020-Q2RestatedAnnual report
「The number of new members was 8,874 companies, up 163.3% year on year and representing progress of 30.6% against the full-year forecast for cumulative new members. Average sales per member company, including new and existing members other than partner companies, were ¥8,960, up 0.4% year on year. The advertising cost per company for acquiring new members was ¥3,148, down 80.0% year on year and higher than forecast.」
The Company updated and disclosed the number of new members, progress against the full-year forecast, average sales per member and advertising cost per acquisition. - FY2019AdvancedAnnual report
「The number of new members was 22,784 companies, representing progress of 107.3% against the full-year forecast for cumulative new members. Average sales per member company, including new and existing members other than partner companies, were ¥35,338, down 7.9% from the previous fiscal year. Advertising costs per company for acquiring new members were ¥8,488, up 244.3% from the previous fiscal year.」
The number of new members reached 107.3% of the full-year forecast. Meanwhile, average sales per member declined, while advertising costs for acquiring new members increased. - FY2019-Q4RestatedAnnual report
「The number of new members was 16,866 companies, representing progress of 79.4% against the full-year forecast for cumulative new members. Average sales per member company during the cumulative third-quarter period, including new and existing members other than partner companies, were ¥26,580, down 9.4% year on year. The advertising cost per company for acquiring new members was ¥9,574, up 358.7% year on year.」
The Company updated and disclosed the number of new members, progress against the full-year forecast, average sales per member and advertising cost per acquisition. Average sales declined, while advertising cost per acquisition increased year on year. - FY2019-Q3RestatedAnnual report
「The number of new members was 11,918 companies, representing progress of 56.1% against the full-year forecast for cumulative new members. Average sales per member company during the cumulative second-quarter period, including new and existing members other than partner companies, were ¥18,295. The advertising cost per company for acquiring new members was ¥10,646.」
The Company updated and disclosed the number of new members, progress against the full-year forecast, average sales per member and advertising cost per acquisition. - FY2019-Q2First statedAnnual report
「The number of new members was 3,370 companies, representing progress of 15.9% against the full-year forecast for cumulative new members. Average sales per member company, including new and existing members other than partner companies, were ¥8,920. The advertising cost per company for acquiring new members was ¥15,745, higher than forecast.」
The Company discloses new members, progress against the full-year forecast, average revenue per member and advertising cost per acquisition. Advertising cost per acquisition exceeded the forecast.